From the eCommerce Summit in Atlanta June 3-4, 2009. Chuck Hester with iContact presented a valuable session on the importance of using social marketing to promote your business and engage your customers. To find out more about eCommerce Merchants please visit http://www.ecmta.org

1. Online Marketing & Social Media: Chuck Hester, APR Communications Director iContact Corporation

5. “ Twit: British slang for an insignificant, foolish or annoying person…” Sydney Morning Herald – March 9, 2009

7. Digital “Word of Mouth” If You Received Bad Service… In a single day, how many people could you tell about your experience? How many people could you share this experience with online?

8. Social Media Ground Rules: Be Transparent!

9. Social Media Ground Rules: Be Part of the Conversation

10. Social Media Ground Rules DON’T SEND OUT ONE WAY MESSAGES

11. Social Media Ground Rules: Be Part of the Conversation "We are allowing open conversation in branded areas, and we are encouraging dialogue good, bad or ugly," says Bonin Bough, director of global social media for PepsiCo. "Marketers are moving from impressions to building connections and from campaigns to conversations."

12. Social Media Ground Rules: Be Part of the Community

13. Social Media Ground Rules: Be Part of the Community

14. Social Media Ground Rules: Connect to the Connectors

15. Social Media Ground Rules: Adapt

16. Social Media Ground Rules: Real People, Not Symbols! THIS:

17. Social Media Ground Rules: Real People, Not Symbols! NOT THIS:

19. Case in Point: Pepsico and Tropicana

20. http://video.blogher.com/video/Trop50s2e2FINAL-mov

25. Customer Service iContact Users Group On LinkedIn.com “ Customer Service is the New Marketing…”

26. RED HERRING – March, 2008 Amazon Adds Facebook to Wish List Online retailer Amazon.com on Thursday debuted two Facebook applications, Amazon Giver and Amazon Grapevine, that facilitate gift-giving by circulating Facebook users' wish lists and other information on Amazon activity among friends. The applications also make purchasing Amazon's products from Facebook easier, further blurring the line between social networking based on recreation and communities centered on commercial pursuits such as shopping. Using an opt-in mechanism in Amazon Giver, Facebook users can make their Amazon shopping wish lists available to their friends on Facebook. Friends can combine the wish list data with information gleaned from the likes and interests their friends list on their Facebook profiles. Amazon Grapevine allows users who opt-in to the program to broadcast their Amazon activity such as when they add to their wish lists, write reviews, or tag products, via news feed updates.

28. Starbuck Followers on Twitter = 196,000 Each Follower has 500 Followers = 98,000,000 10% of that Number Retweet Information = 9,800,000 The Power of a Crowd: Doing the Math

34. Takeaways #1: Social Media is not rocket science

35. Takeaways #2: The most seasoned “social media expert” has been at it for less than SIX YEARS!

36. Takeaways #3: Listen, Don’t Broadcast

37. Takeaways #4: Live by the Tools, Die by the Tools

38. Takeaways #5: Wade into the Shallow End, Don’t Dive into the Deep End

39. Takeaways #6: Even Old Guys Can Figure out Social Media Marketing!

41. Contact Information www.icontact.com/media www.chuckhester.com www.linkedin.com/in/chuckhester Twitter: @chuckhester Email: [email_address] or [email_address]