eCommerce Summit Atlanta Vendio
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From the eCommerce Summit in Atlanta on June 3-4, 2009 where Michael Levit with Vendio shares strategies to cost effectively sell on eBay, Amazon, your store and more. Find out more at http://www.ecmta.org
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eCommerce Summit Atlanta Vendio
- 1. How to Cost Effectively Sell on eBay, Amazon, Your Store and more… Michael Levit EVP Sales and Marketing
- 2. Good News: eCommerce is Huge and Growing… Source: eMarketer, May 2008 11% CAGR
- 4. Amazon’s YoY Growth Certainly Looks Promising Source: Amazon Public Financials and Deutsche Bank
- 5. Things Look Pretty Good for eBay, Right? Source: eBay Public Financials and Deutsche Bank Auctionwatch Bad
- 6. What About Selling on Overstock or Other Sites? Vs.
- 7. eBay and Amazon Jockey but Still Stand Apart Source: Compete.com 521,542 4,103,659 22,451,067 47,638,999 41,156,573
- 8. Online Shoppers Use Multiple Sources for Purchases 89% 86% 78% 77% 66% 65% 61% 61% 59% 49% Store/ retailer Websites Search Engines Manufacturer Websites User ratings and reviews of products Recommendations (People who bought) Recommendations (recently viewed) Recommendation emails Recommendations (People who viewed) Recommendations (Best sellers) Question and answer sites 0% 20% 40% 60% 80% 100% Percentage of Online Researchers
- 10. Size Does Matter – More People, More Channels Purchasing Inventory Management Channel Management Order Management Customer Management Promotions
- 13. Manage one set of inventory from one dashboard, across your Vendio store and if you choose – other channels such as eBay, Amazon, Google (CSE). Automation Example – Inventory Management Vendio Stores feature full Inventory Management. Easily add and remove items for sale. We offer post-sale functionality such as automating coupons to your past bidders.
- 14. Automation Example – Purchasing Research
- 15. Automation Example – Customer Management Promote both your own store and your eBay store. Drive more sales by cross-selling your other items. Build your mailing list and increase repeat sales. Personalized thank you emails sent automatically to all bidders & buyers Increase communication feedback while saving time on manual emails with custom message.
- 18. Build it and They Will Come (or Visit) Choose from dozens of free pre-created templates, or create and upload your own. Free Web hosting on your own domain our we’ll give you a free URL.
- 19. Automation Example: Integrated Analytics
- 20. Ensure Promotions are Integrated Too Easily add a Google Analytics snippets to enable site visitor tracking without custom coding Edit the SEO tags for each page using a very user-friendly interface. In SEO, content is king! Add pages of indexed content!
Notes de l'éditeur
- Overstock went from 7.2 to 6.3mm visitors Buy from 3.5 to 1.7
- It’s easy to get overwhelmed by the sheer number of ways you can market yourself. However, my advice which you’ll hear throughout this presentation is to choose a few and really excel at them. The good is that a there a lot of marketing tactics that you can do for free and many excellent resources online to help you along. As business owners you all probably use these tactics daily to manage your business – but divide & conquer translates into marketing as well. Separate your marketing in to “must have” “nice to have” “learn now, but try later”. And lastly, while you hypothetically do everything on your own – keep in mind the time you’re investing & if take advantage of the shortcuts, resources & outside help that you can leverage. Again, this doesn’t have to cost a lot or any money!
- Been doing this since 1999 – we know all the pitfalls. We wanted to build a fully functional, best in class online store. We wanted to enable all small to midsize merchants to “walk like an elephant” where even the smallest seller can look like a big seller thanks to a professional website & professional design templates. But we also wanted merchants to take advantage of their small size and act nimbly to buying trends. Oh and we wanted to create all this and give the store away…for free. Quite literally.