eCornell breaks data down from four reputable sources to show why marketing professional development is necessary for success and increased profitability.

1. WHAT DOES YOUR
MARKETING TEAM
86% of companies are investing in
professional development. Are you putting
your money behind the right programs?
eCornell asked business leaders
what their marketing teams need in order to
increase productivity and profitability.
NEED TO SUCCEED?
WHAT DO BUSINESS LEADERS WANT?
What Business Leaders Want
87%
Need a stronger
understanding of
the target market
86%
Need to develop their knowledge
of marketing
85%
Need an alternative to brick and
mortar training
83%
92%
Believe more marketing training
will increase revenue
Need a common marketing
language and practice
FAST RESULTS, REPUTABLE SOURCE
91%
of eCornell students complete
their courses
87%
1-3 Months
program duration
Want programs where their team
interacts with industry & subject
matter experts
98%
of companies renew their
training with eCornell
Companies that spent at least $1500 per employee on professional development showed:
24%
higher gross
profit margins
Thinking about professional development
for your marketing team?
Sources: eCornell.com, ChiefExecutive.net ,
American Society for Training and Development, HR Magazine
218%
higher revenue
per employee
www.ecornell.com/strategy
© 2013 eCornell