Avoid Disaster With These 6 HR Must-Do's for Social Media

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In today's hyper-competitive environment, organizations are striving to put in place social media strategies to help them attract and retain employees of all ages. No longer confined to twenty-somethings, an effective social media program is a "must have" for any organization who wishes to stay connected with its global employee base. However, in their rush to adopt the latest and coolest program, organizations often fail to fully think through the best way to deal with social media's double-edged sword of access and liability. Join Steve Miranda, Managing Director of Cornell University's Center for Advanced HR Studies, as he walks you through six "must do" social media initiatives aimed at mitigating your organization's strategic, reputational and financial risk.

Business Technologie

May 14, 2014
Ivy Exec
Avoid Disaster
With These Six HR
Must-Do’s for Social Media

So, what exactly are we talking about?
Social Media Def 1 – “Interactive platforms
via which individuals and communities
create and share user-generated
content.”
Social Media Def 2 – “Social software
which mediates human communication.”

Bottom line:
Social Media is all about the sharing of
user-generated content…
Sometimes willingly and sometimes…
So, what exactly are we talking about?

Why is managing Social Media SO challenging?
Speed Scope
Meet the “S-Squared” Twins…
X

Speed
Meet the “S-Squared” Twins…
Years to reach market
audience of 50M:
Radio – 38
TV – 13
Internet – 4
iPod – 3
Facebook - 2
Why is managing Social Media SO challenging?

Scope
Meet the “S-Squared” Twins…
Registered Facebook
Users: 1.11B
Google Searches Each
Month: 115B
WhatsApp Text Msgs
Per Day: 50B
Why is managing Social Media SO challenging?

Why is managing Social Media SO challenging?

Risk
Senior Exec
Records Manager Marketing / PR
HR Director
Legal
Head of IT
Compliance
Summer Interns International Experts
External Users
Gen X / Y Employees
11
Diversity is Essential

From NY Post’s “Worst Social Media Blunders 2013”
Who’s Speaking for Your Company?

From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Speaking for Your Company?

Risk + No Policy =>
Bigger
Risk
Risk +
Good
Policy
=> Smaller
Risk
16
Put Simply…

When Hashtags become Bashtags
From digibuzzme.com

Who’s Speaking for Your Company?
From NY Post’s “Worst Social Media Blunders 2013”

Risks Are… Everywhere!
Legal Risk
Financial Risk
Reputational Risk
Regulatory Risk
Strategic Risk
Security Risk

@BritishMonarchy
And It Can Happen Anywhere

A Reputation is a Terrible Thing to Waste
From NY Post’s “Worst Social Media Blunders 2013”

Before you deploy, think through…
27
1) Will it make SENSE?
2) Is it CLEAR? That is, does it cover:
- What?
- Who?
- Why?
3) Is it CONSISTENT?
4) Will employees find the policy helpful in
guiding their FUTURE ACTIONS?

From mashable.com
The Power of Well-Considered Humor

How Will You Handle Your Crisis?
From mashable.com

Effective
Risk Mitigation=
(Quality of Policies) X (Communication)
Put Simply…

Do your employees know:
• Who is authorized to say
• What to
• Whom?
Put Even More Simply…

From Chicago Tribune’s “Top Social Media Fails 2013”
Who’s Minding “The Boss?”

From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Approach Consistent?

From Chicago Tribune’s “Top Social Media Fails 2013”
Is Your Execution Solid?

Because Just When You Think You’ve
Made it Idiot-Proof…

Because… Even More
Change / Chaos is On the Way

ASSEMBLE
EDUCATE BASELINE
DEVELOP CREATE
FOREVER

Check out our certificate program and course series at
www.ecornell.com
Social Media in HR: From Policy to Practice
• Designing and Implementing Effective Social Media Policy
• Finding and Managing Talent Through Social Media
• Creating and Sustaining Remote Work Programs
I’ll send you the Social Media in HR
series playlist w/ 44 course videos on

Q & A
For more information, please visit
www.ecornell.com

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Accountants and business leaders move up through the ranks not just because they know how to interpret financial reports (though that helps), but because they understand how organizational systems are designed, and how people respond and perform within those systems. In this eBook What Counts and What Gets Counted: Seeing Organizations Through an Accountant’s Eyes, Cornell professor Dr. Rob Bloomfield shows how business performance is measured and reported, and reviews essential concepts in cost accounting and financial reporting. Your vocabulary is one of the most visible markers of your business acumen. Business professionals listen, talk, and write for a living, and they judge you by the terms you use, and misuse. In essence, Prof. Bloomfield’s research and focus is on communicating the language of business.

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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