Op 4 april jl. sprak Aad Boon tijdens het Seminar Experience Commerce in Pakhuis de Zwijger. Dit werd georganiseerd door eFocus in samenwerking met Adobe en hybris.

1. XPERIENCE COMMERCE
Pakhuis De Zwijger
Aad Boon, 4 april 2013

2. simple sophistication

7. 8 OF MY BELIEFS

8. 1.
BRAND LOYALTY IS
HOW WE ESCAPE
DECISION FATIGUE

9. 2.
WE ARE BEGINNING TO
LOVE COMPANIES THAT
MASTER THE ART OF
FLAWLESS
FUNCTIONING

11. 3.
A KEY
DIFFERENTIATOR:
THE HUMAN
TOUCH

12. Oliver Samwer, one of the founders of Zalando recently said:
‘…80 % of all fashion stores will
disappear... and a
multichannel strategy will not
help, because in 90% of the
stores, service is dramatic’.

14. 4.
TECHNOLOGY SHOULD
HELP STAFF TO DO
MORE, DO IT FASTER
AND DO IT MORE
EFFICIENTLY

15. WE Fashion’s New Store Concept, 1st opening in Spring 2011
BOTH PERSONAL SERVICE
& TECHNOLOGY
ARE ESSENTIAL IN
WE FASHION’S
NEW STORE CONCEPT

16. WE - STRATEGY
BRAND
STORE
PRODUCT EXPANSION
IMPROVE BRAND
EXPERIENCE
PARTNERSHIPS
STORES
EXPAND BRAND E-COMMERCE
EXPERIENCE
PROCESSES
NEW
CATEGORIES
PEOPLE

17. WE - BRANDBOOK

18. WE Fashion’s signature
WE Fashion develops contemporary collections with a Northern European feel.
Collections that are easy to combine. Not just with articles of clothing from the WE
Fashion collection, but also with anything that you already have in your wardrobe.

19. WE Fashion, our promise

23. Bring “LIFE”+”STYLE” to the Store

28. E-commerce in WE Fashion Store

29. Twitter Mirror in WE Fashion Store

30. Stock-scanner in WE Fashion Store

36. 5.
FACE-TO-FACE SERVICE
WILL BECOME THE
DIFFERENTIATOR
BETWEEN A BELOVED
BRAND AND A
COMMODITY

40. 6.
FOR AN ONLINE
PLAYER,
CONSUMER REPS ARE
THE HEARTBEAT OF
SUCCESS

41. 7.
SPEED OF REPLY(E-
MAIL, LIVE CHAT, FB,
TWITTER ETC.) IS KEY:
COMPETITION IS ONE
CLICK AWAY

44. 8.
TECHNOLOGY MOVES
SO FAST, CREATING
SPACE FOR
REPAIR & RE-PURPOSE
CONCEPTS

48. 8a.
TECHNOLOGY MOVES
SO FAST, THAT WE
ENTER A NEW ERA,
A NEW ERA OF…

49. ABUNDANCE

51. THANK YOU

52. reserve
dia’s