The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
34. Cloud-based Software Platform
for Faster Translation of
Websites, Mobile Apps, and
Documents
Matt DeLoca
SVP, Global Sales
35. Content Creators
Worry about how the content they create is going to be translated and delivered
Developers
Have to continuously extract source content and input translated content
Translators
Struggle with complex file formats and version control, and often lack visual context
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Translation Is Complex
It Requires Manual Work & Coordination
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Content Creators
Can focus on creating high- quality content without
worrying about translation
Developers
Their roadmap work is
no longer impeded by supporting translation projects
Translators
Are able to devote all of
their energy to creating the
highest-quality translations
Smartling Makes It Easier
By Automating the Process
37. Speed
Increased by automating otherwise manual tasks
like content collection
Quality
Improved by providing translators with visual context, glossaries, and style guides
Cost
Reduced through automation and effective, proper reuse
of prior translations
Smartling Benefits
Faster, Higher Quality & Lower Cost