eMarketer's Catherine Boyle discusses the latest mobile messaging trends and how leading brands are beginning to use a variety of channels to engage consumers.
36. EMAIL
DATA &
ANALYTICS
PLATFORM
MARKETING AUTOMATION
MOBILE SOCIAL WEB
* Products available standalone or integrated through the Interactive Marketing Hub.
INTERACTIVE
MARKETING
HUB
EMAIL
DATA &
ANALYTICSMARKETING AUTOMATION
MOBILE SOCIAL WEB
PLATFORM
38. Mobile
Super Bowl Host Committee
Goals
• Provide Super Bowl guests with information for restaurants, parking, etc.
• Enable SMS as an additional channel for emergency situations
Solution
• Marketing materials encouraged Super Bowl attendees to opt-in to Host
Committee SMS communications
• Subscribers received daily, real-time updates on parking, transportation,
weather, entertainment, special events, and more
Results
• 2,500+ subscribers
• 130,000+ scheduled alerts delivered
• 6,000+ real-time updates delivered in response to mobile request
39. Goals
• Reduce customer service center costs
• Provide passengers with immediate access to arrival times
Solution
• Passengers could retrieve scheduled arrival times for a designated bus
stop via SMS
• Supported by printed ads/promotional materials
Results
• Cost-effective alternative to customer service center (SMS costs @
$0.10/msg vs. $2/call)
• Decrease in number of customer service calls by 40%
Orange County Transportation Authority
Mobile
40. • Visit www.ExactTarget.com/mobile
• Download Mobile specific content
• See industry events ExactTarget is
sponsoring
• Request a demo
• Contact us with questions or comments
866.362.4538
Mobile