Introduction to social media for Optimist Clubs and all service organizations. Provides resources and how-to guides that can help anyone get started using social media.

1. Being Social:How to Utilize Social Media for Your Optimist Club

2. Communication has indeed changed – for the better

3. But…it doesn’t replace face-to-face communication

4. Social communication allows you to easily connect with people with similar interests

5. But…what is it all about? What is Social Media???

6. Agenda Define Social Media How It Can Be Used Club Examples Execution For Your Club Social Networking Sites Websites Blogs

7. Before we start…keep an eye out for this symbol READ THIS: It might be helpful!

8. Social Media is media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.

10. Fundraise

11. Start a conversation

12. Advertise for events

13. Build a community

14. Increase Member involvement

16. Source: Social Media Benefits Survey, idealware.org

17. Conversation

18. Conversation READ THIS:10 Easy Steps To Create a Twitter Account

19. Community DID YOU KNOW:The large majority of users is between 18 and 34 years old … but the fastest growing age group is 65+

20. Fundraising

21. Recruitment

22. Communication

23. Sharing & Involvement

24. Optimist Clubs Going Social

25. Facebook “Websites & Facebook pages help me decide beforehand if the organization and I are a good fit.” READ THIS:How to Create a Facebook Page

26. Facebook Custom URL READ THIS: http://johnhaydon.com http://www.facebook.com/username

27. LinkedIn READ THIS:How Nonprofits Can Utilize LinkedIn

28. DID YOU KNOW:Americans watch more YouTube videos than conduct Google searches YouTube

29. Optimist Club Websites and Blogs

30. Website (powered by joomla.org)

31. Blog (blogger.com)

32. Blog (blogger.com)

33. How to Start a Blog READ THIS:Learn How to Start a Club Blog site or Website

34. Additional Resources: Facebook http://www.facebook.com How to Create a Facebook Page For Clubshttp://www.squidoo.com/facebookpage How to Create Facebook Ads http://www.facebook.com/FacebookAds LinkedIn http://www.linkedin.comHow Nonprofits Can Utilize LinkedInhttp://learn.linkedin.com/nonprofit Blogs and Websites Learn How to Start a Club Blog site and Website (http://clubsonlinewithblogger.blogspot.com) Easy to Use Blog Siteshttp://www.blogger.com (Beginners) http://www..wordpress.com (Advanced) Free Websiteshttp://www.wix.com http://www.joomla.org Twitter http://www.twitter.com Start Listening http://twitter.search.com Follow Conversations & Participate http://tweetchat.com 10 Easy Steps To Set Up a Twitter Accounthttp://www.twitip.com/10-easy-steps-for-twitter-beginners Additional Resources and ReadingGuidebooks for Facebook and Twitter http://mashable.com/guidebook Social Media and Nonprofit Websiteshttp://www.socialfish.orgTips and Articles for Non-profits http://johnhaydon.comhttp://www.bethkanter.orghttp://nonprofitorgs.wordpress.com

35. Contact Me: Maggie Fairchild Director of Social Media, Optimist International www.Optimsit.org www.eOptimist.org Twitter: @OptimistOrg Facebook: http://www.facebook.com/optimist.international LinkedIn: http://www.linkedin.com/in/maggiefairchild