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Prezentare sustinuta de Adriana Iordan, Web Marketing Manager GECAD ePayment, La Scoala de Afaceri ePayment pentru Tineri - 9 decembrie 2008

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Search Engine Marketing Reguli de Baza pentru Promovare Online Adriana Iordan Web Marketing Manager / Avangate / GECAD ePayment http:// www.avangate.com
Online marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concepte ,[object Object],[object Object],[object Object],[object Object],[object Object],Comscore, iulie 2008 Universal search Google search results: Organic vs. Sponsored links
Concepte ,[object Object],[object Object],[object Object]
Trafic Targetat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mituri Photo credit: http://www.flickr.com/photos/delgadina/1544582827 / “ Targetez orice persoana online”. “ Mai mult trafic inseamna mai multe vanzari” “ Traficul e important pentru branding”
SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Instrumente ,[object Object],site: domain.com  site:domain.com – site: sub.domain.com link: domain.com allinanchor: keyword allintitle: keyword cache: domain.com Google Trends, Google Suggest, Google AdWords Tool Google: online SEO tools
Studiu de caz ,[object Object],[object Object],Cd recovery – 16 vanzari vs cd recovery software – 37 vanzari
Studiu de caz SEM ,[object Object],[object Object],Inainte : 29 $ / conversie - vanzare Dupa : cel mult: 12$ / conversie - vanzare Personal license cost – 29 $ Business license cost – 39 $
Social media ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Actions to take

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  • 1. Search Engine Marketing Reguli de Baza pentru Promovare Online Adriana Iordan Web Marketing Manager / Avangate / GECAD ePayment http:// www.avangate.com
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  • 7. Mituri Photo credit: http://www.flickr.com/photos/delgadina/1544582827 / “ Targetez orice persoana online”. “ Mai mult trafic inseamna mai multe vanzari” “ Traficul e important pentru branding”
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