#eTAS14 Presentation - Amanda Owen of Expedia

1. © 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 1

2. Agenda
• Expedia Recap
• Production Into Africa
• Marketing Campaigns
• What’s Next
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3. Our Brands are Global
150 Travel Sites +70 Countries 38 Languages 30 Currencies
As of December 2013
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4. What’s New
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5. EXPEDIA Production to AFRICA
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 5

6. Expedia Africa: Top 15 Destinations with Growth Rates
Overall +30% YoY for All of Africa
Egypt, +33%
Ethiopia, +50%
Uganda, +66%
Kenya, +16%
Tanzania, +30%
Zambia, +55%
Zimbabwe, +76%
Algeria, +43% Tunisia, +30%
Morocco, +24%
Senegal, +19%
Ghana, +15%
Nigeria, +38%
Namibia, +31%
South Africa, +35%
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 6

7. Expedia Africa: Growth by Country of Origin
USA
45%
CANADA
31%
ZA +46%
MA +16%
EG 14%
BRAZIL
10%
RUSSIA
22%
INDIA
32%
CHINA
40%
ZA +46%
MA +88%
EG 84%
JAPAN
16%
ZA +39%
ET +55%
EG +23%
AUSTRALIA
16%
ZA +59%
EG +41%
MA +26%
ZA +18%
MZ +13%
ET+41%
ZA +20%
TZ +18%
ZW +34%
MA +36%
ZA +20%
TZ +29%
EG +92%
TZ +17%
ZA +49%
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 7

8. Expedia Africa: Growth by Country of Origin
European Gateways
UK
23%
IRELAND
37%
MA
+136%
ZA +31%
TZ +38%
FRANCE
25%
MA +27%
TN +18%
ZA +48%
SPAIN
39%
SWEDEN
15%
ZA +42%
MA +30%
KE +35%
TURKEY
42%
NETHERLANDS
20%
MA +10%
ZA +40%
TZ +20%
ITALY
15%
BELGIUM
48%
GERMANY
46%
MA +29%
ZA +19%
TZ 29%
MA +63%
TN +33%
ZA +47%
ZA +61%
MA +45%
EG +58%
AS +21%
MA+60%
ET +55%
MA +47%
ZA +49%
EG
+108%
MA +25%
TN +11%
ZA +10%
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 8

9. The Rising Importance of Mobile Bookings
10%
Overall Mobile Share by Region
20% 20%
11% 12%
27%
U.S. Europe APAC*
2013 2015
PhoCusWright Inc: Global Online Travel Overview Third Edition
Expedia Mobile Share of Bookings Into Africa
4%
8%
11%
2012 2013 2014
Mobile Share
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10. 4 Modern Day Explorers retrace Vasco de Gama’s
Epic Journey from Lisbon to India via the Cape of
Good Hope
Promoted in UK, DE, FR and IT during June and July
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11. Modern Explorer
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12. Expedia UK: #TYI Travel Yourself Interesting
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13. Expedia US & CA Africa Sale 2014
Multi Dimensional Campaign Including
- Sale Landing Page on Expedia US and CA
- Facebook Support for both US and CANADA
- Africa Themed Twitter Chat
- Blog Post on Expedia US Viewfinder Blog
- Dream Trip Giveaway
Sale Dates: March 19 – April 9
Travel Dates: March 19 – December 19
Over 250 Properties from 16 African countries participated
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14. Expedia US & CA Africa Sale 2014
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15. EXPEDIA US AFRICA SALE 2014
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16. Expedia Africa Twitter Chat
Q1: What books/movies/TV shows/ songs come to mind
when you think of Africa?
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17. Expedia Africa Twitter Chat
Q1: What are you favorite African food & drinks?
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18. Africa Twitter Chat Stats:
668
Contributors
3,899
Tweets
1,340,026
Reach/ Unique Twitter Users
23,518,714
Timeline Deliveries/ Impressions
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 18

19. Expedia US Africa Sale Dream Trip Giveaway
11 Day South African Trip (Flight + Hotel)
Prize:
• South African Airways Roundtrip Tickets from the US to
Cape Town
• 11 Nights accommodation in 4-5 star properties
throughout South Africa
- One&Only Cape Town
- The Spier Hotels, Stellenbosch
- African Pride Melrose Arch, Johannesburg
- Motswari Private Game Reserve
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20. Africa, Middle East, and India Campaign - LIVE NOW!
913 Participating properties
Twitter Chat scheduled for October 1
Facebook Support Scheduled for the week of
Sep 29 – Oct 5
3 Trips to Giveaway with Etihad sponsoring flights,
and hotels in South Africa, India and U.A.E. providing
7 nights accommodation per trip
Booking 2 Sep – 9 Oct
Travel 15 Sep – 15 Dec
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21. #TBT
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22. #ThrowMeBack
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23. What’s Next:
• SAT Germany Campaign and Giveaway Launches Next Week
• Twitter Chat on October 1st
• Wines Around the World Campaign in the US from Sep 16- Oct 7
• Featuring Stellenbosch, Napa, Bordeaux, Mendoza, Yarra Valley, Auckland
• “Find Yours” Video being filmed in South Africa
• One Day in Cape Town Video – currently in post production
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24. One Day in One Minute: Sydney
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25. THANK YOU!
Amanda Owen
amowen@expedia.com
© 2014 Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services | 25