South African tourism has seen success with digital marketing strategies. More trips are now booked online than offline, showing the importance of destinations having an online presence. The document discusses South Africa creating a home for tourism online through their website, and using strategies across organic and paid channels like SEO, blogs, social media and word-of-mouth marketing to attract visitors throughout the consumer journey. It also mentions developing a national tourism database to provide a comprehensive listing of accommodations, activities and attractions for industry stakeholders.

1. South African Tourism Digital Success Stories 2009

2. 2007 41% of visitors to Spain booked online

3. More trips purchased online then offline

6. CONVERT Organic ATTRACT Paid ATTRACT ENGAGE

7. Overlay on the Consumer Lifecycle

8. Organic ATTRACT SEO BLOGS Social Networks WOM

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10. Top Themes

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16. Fin Thank you