"How Crédit Agricole and IT-CE (Caisse d'Épargne) managed their digital transformation thanks to an unified platform." by Monika Kasiarz, Sales Engineer at eZ Systems France. eZ Roadshow 2019, Warsaw.

1. eZ Roadshow & Diginight 2019
16 September - Warsaw

2. „ Jak Crédit Agricole i IT-CE (Caisse d'Épargne)
pokierowały swoją transformacją cyfrową dzięki
wykorzystaniu jednolitej platformy »

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www.ez.no
Crédit Agricole Group
• 51 million customers
• 9.3 million members
• 141,000 employees worldwide
• 3.5 million users of the Ma Banque mobile app
• 1st bancassurer in Europe
• 1st European asset manager
• 1st financier of the French economy
• 1st investor in real estate in France
Partnering with eZ since 2009

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www.ez.no
Crédit Agricole.com
Pains of the website before 2009:
• Running on an outdated CMS
• Facing technical debt
• Security issues
• Performance issues

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Crédit Agricole.com - 2009

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Unification of Communication Devices
PUBLIC AREA
« INTERNET »
RESERVED AREA
« INTRANET » BACK OFFICE
CREDIT AGRICOLE EMPLOYEESEXTERNAL VISITORS
clients, journalists, investistors / shareholders
CONTRIBUTORS
webmasters from different entities / subsidiaries
PLATEFORME CA-COM
WWW.CREDIT-AGRICOLE.COM
DETECTION AREA OF ACCESS
AUTOMATIC ROUTING AUTOMATIQUE
FILTERING ACCESS

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Focus on Personalization
• Explicit Personalization
Depending on the user choices
• Implicit Personalization
Depending on the geolocalization of the user

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Capitalization on existing content
• 5+ years of content to migrate
• 50,000+ contents:
News
Press Releases
Analyzes
Financial Communications
Campus internal information
• Strategy :
Content (re)modeling:
Keep and expand the content repository
Centralize & Enrich:
Aggregate sources of internal and external content
News
Channels
CA.com
Pages
CA
Websites
Non CA
Websites

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Crédit Agricole

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Crédit Agricole.com

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Shared Content Platform
CMS
CREDIT-AGRICOLE.COM
INTERNET + INTRANET
INTERNET
DEDICATED CONTENT REPOSITORY
MINIWEBSITES
SHARED CONTENT
REPOSITORY
…
CMS
INTRANET
…
CMS
API API APIWEB WEB WEB
…
…

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www.ez.no
What’s Next
CA-COM
eZ Publish 4.3
CA-COM
eZ Publish 4.7
CA-COM
eZ Publish 5.4
2011 2012 2013 2014 2015 2016 2017 2018
CA-COM
eZ Platform
…
… 2019 2020

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www.ez.no
BPCE Group
• 31,2 million customers
• 108,000 employees worldwide
• 8,000 agencies
• 9 million downloads of the App
• 30% of subscriptions made digitally
• 4,2 million contracts signed digitally
Partnering with eZ since 2009

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www.ez.no
Caisse d’Epargne Pains
• Sales Related
Too long Time to market
Too long sales cycle
Not multichannel
• Technical Related
Complex editorial Processes – 18 independant websites in silos, to handle
Difficult Technical Process (deployment, operation, maintenance)

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Major Axes of Caisse d’Epargne project
Revamp of the commercial portal with a Responsive Design
approach
Revamp of subscription forms with a simplified and adapted
route fixed / mobile / tablet
Portal migration to eZ Publish

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Business Requirements
• A multichannel, future ready solution
It has to manage e-banking, mobile, tablet, ATM, digital signage and on-site devices
• Localization
1 national website and personalization for 22 local websites (1 website per region)
• Easy to use – 200+ webmasters
Contributing to one national and local websites easily with shared and local content

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Regionalization

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E-commerce website principles
E-banking connections
Direct Marketing
Adwords & Banners
Search
Social Networks
From capturing traffic ... ... to the conversion
Prise de RDV en agence
Appel direct CRC
Formulaires de souscription
Simulations
Web Call Back
e-Rebond

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Increasing Performances with A/B Testing
In eZ Publish, webmasters can create test scenarios for commercial campaigns in the Back-Office
Measure of the performance
of each version:
• Clic Rate
• Rebound Rate
• Conversion Rate
• …
Version A Version B

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Industrialization for Subsidiaries websites
• Declining the website for other
entities:
Banque BCP
Crédit Foncier
BTP Banque
Crédit Cooperatif
• The capitalization allows a launch
of a new site very fastly: it only
requires graphic adaptation

23. eZ Roadshow & Diginight 2019
16 September - Warsaw