We interviewed marketers on their experiences with online marketing for small businesses. When asked if they had any misconceptions starting out, this is what they said. Notice a common theme is search engine optimization, an online marketing tactic of growing importance with each year. Learn from the rookie mistakes of these smart marketers and follow in their successful footsteps.

1. Misconceptions About
Online Marketing
from SMB’s

2. We interviewed marketers
on their experiences with
online marketing for small
businesses.

3. When asked if they had any
misconceptions starting out,
this is what they said.

4. “I learned that there’s no such thing as too
much exposure…When I first started, my
focus was not on creating a brand, but as
we grew I embraced online marketing as
an effective way to communicate with the
widest audience possible.”
via Lexion Capital Management

5. “I didn’t realize how important content
marketing and search engine optimization
are. When I first put up my website, I was
guilty of the misapprehension that just by
putting it up there, people were going to
come to the website and hire us.”
via Console & Hollawell

6. “I just thought someone entered a
word/phrase in Google and related
websites popped up. There was absolutely
no understanding that the company had
to actually do things to make their website
appear on the first page.”
via StorkGifts

7. “I think one misconception is that
it’s impossible – or at least
extremely hard – to measure the
ROI of online marketing efforts.”
via CBG Benefits

8. “The massive amount of time,
energy and resources it takes to
be fresh, fast and focused.”
via CastCoverZ!

9. “Our misconception was grossly
underestimating the power of
online marketing.”
via MyBinding

10. “I thought that if you just create a
good product or service people will
come. The truth is, you need to
create an exceptional product or
service and spread the word.”
via Go Get Funding

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