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WEBINAR EAE: International Career 
Development 
ISAAC VITINI, Human Resources Director of The Coca-Cola 
Company 
JOSE DíAZ CANSECO, Managing Partner at The Human Touch and 
EAE Business School Professor 
#eaewebinar 
EAE Business School 
11 Diciembre de 2014
International 
Career 
Development 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
1.400 employees TheCoca-Cola 
Company 
61.730 Coca-Cola Systemin Europe 
38 countries 
534 million total population 
178 per capita annual servings 
180 brands in Europe Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified 
Our Value Chain
1. International 
Careers don’t exits 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
In the near future 
every career will 
be international… 
 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
Top 15 Changes for Headquarter Offices 
Confidential 
Classified - Unclassified 
Financial Times Top Fifteen 
Country Headquarter in the 
Global 500 Locations over 
the last 3 years. 
Country 2005 2006 2007 2008 
United States 219 197 184 169 
Japan 43 60 49 39 
United Kingdom 33 36 41 35 
France 28 30 32 31 
China 0 5 8 25 
Canada 22 22 23 24 
Germany 19 19 20 22 
Spain 9 8 12 14 
India 5 4 8 13 
Russia 4 8 8 13 
Australia 8 8 11 11 
Brazil 5 6 7 11 
Hong Kong 8 6 8 10 
Italy 12 11 8 7 
23% 
9% 
400% 
160% 
225% 
120%
2. Knowledge 
vs 
Skills 
Confidential 
Classified - Unclassified
On average, 92% of 
employers are looking for 
transversal skills, on top 
of knowledge in their field 
(91%) and relevant work 
experience (78%) 
Confidential 
Classified - Unclassified
Transversal skills: 
Openness to and curiosity 
about new challenges 
Problem-solving and 
decision-making skills 
Confidence 
Tolerance towards other 
personal values and 
behaviours 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
3. What are the 
profiles the 
companies are 
looking for? 
Confidential 
Classified - Unclassified
7 out of 10 
babies born this 
year will not 
work in a job 
that exist today 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified 
New profiles
TRADITIONALISTS 
BABY BOOMERS 
GENERATION X 
MILLENNIALS 
GEN 2020 
>1946 >1964 >1976 >1997 1997 - ? 
90m 
70m 
50m 
30m 
10m 
??? 
Working side by side in 2020 
5 GENERATIONS 
Demographics 
www.futureworkplace.com 
Classified - Unclassified
4. How to develop an 
International Career in 
a Company as Coca- 
Cola? 
Confidential 
Classified - Unclassified
Owning 
your 
Career @ 
Coca-Cola
Other places you write these out… 
• Work Experience 
• Responsibilities and Achievements 
• Teams you have worked with 
• Functional or Technical expertise 
• Performance record 
• Leadership roles held 
• Career aspirations 
• Suitability for the role 
• Languages known 
Etc. 
What’s In It 
For Me?
Career Development Components 
DISCOVER… Your Own Secret Formula 
• What ignites your heart ? 
• Your passion, your interests, Your aspirations 
• Your strengths, your areas for development 
EXPLORE… A World Of Possibilities With Coca-Cola 
• Career options 
• Learning opportunities 
• Understand how others have succeeded 
PLAN… for success 
• Plan your career with a medium to long term focus – not just short term 
• Determine gaps in experiences, skills, qualifications and actions to rectify 
• Track your advancement, celebrate each milestone success 
ACT …now 
• Start today 
• Dedicate quality time to your career development planning 
• Track your advance and celebrate your learning
Career Development Overview 
CAREER DEVELOPMENT COMPONENTS CONTENT 
DISCOVER…your Own 
Secret Formula 
EXPLORE…a World of 
Possibilities With Coca- 
Cola 
PLAN…for success 
ACT…now 
• Base ingredients to support your secret formula 
• Self Awareness tools – interests, strengths 
• How to build your personal 2020 vision 
• How to build your personal brand 
• Harvard Manage Mentor on-line career module 
• TCCC Career options (career videos) 
• How others at TCCC have succeeded 
• Critical Experiences 
• Career & Learning Paths 
• e-Career Game 
• Talent Framework – self assessment & closing gaps 
• Map a path to your Career goals 
• 70-20-10 resources 
• P3 Career & Development plans 
• Discuss career Options 
• Track your progress 
• Stay Positive! 
• Continuous improvement resources (eg Harvard)
Potential Definitions 
Confidential 
Classified - Unclassified
High Potential Definitions
5. Take the most of every 
day in your job… even 
the last one 
Confidential 
Classified - Unclassified
http://www.youtube.com/watch?v=WrF6vR5WLxQ 
Classified - Unclassified
Thank you 
Classified - Confidential
Career Opportunities at TCCC 
http://www.coca-colacompany.com/careers/europe-job-search 
Confidential 
Classified - Unclassified
Confidential 
Classified - Unclassified
Webinar EAE: International Career Development

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Webinar EAE: International Career Development

  • 1. WEBINAR EAE: International Career Development ISAAC VITINI, Human Resources Director of The Coca-Cola Company JOSE DíAZ CANSECO, Managing Partner at The Human Touch and EAE Business School Professor #eaewebinar EAE Business School 11 Diciembre de 2014
  • 2. International Career Development Confidential Classified - Unclassified
  • 4. 1.400 employees TheCoca-Cola Company 61.730 Coca-Cola Systemin Europe 38 countries 534 million total population 178 per capita annual servings 180 brands in Europe Confidential Classified - Unclassified
  • 5. Confidential Classified - Unclassified Our Value Chain
  • 6. 1. International Careers don’t exits Confidential Classified - Unclassified
  • 9. In the near future every career will be international…  Confidential Classified - Unclassified
  • 11. Top 15 Changes for Headquarter Offices Confidential Classified - Unclassified Financial Times Top Fifteen Country Headquarter in the Global 500 Locations over the last 3 years. Country 2005 2006 2007 2008 United States 219 197 184 169 Japan 43 60 49 39 United Kingdom 33 36 41 35 France 28 30 32 31 China 0 5 8 25 Canada 22 22 23 24 Germany 19 19 20 22 Spain 9 8 12 14 India 5 4 8 13 Russia 4 8 8 13 Australia 8 8 11 11 Brazil 5 6 7 11 Hong Kong 8 6 8 10 Italy 12 11 8 7 23% 9% 400% 160% 225% 120%
  • 12. 2. Knowledge vs Skills Confidential Classified - Unclassified
  • 13. On average, 92% of employers are looking for transversal skills, on top of knowledge in their field (91%) and relevant work experience (78%) Confidential Classified - Unclassified
  • 14. Transversal skills: Openness to and curiosity about new challenges Problem-solving and decision-making skills Confidence Tolerance towards other personal values and behaviours Confidential Classified - Unclassified
  • 18. 3. What are the profiles the companies are looking for? Confidential Classified - Unclassified
  • 19. 7 out of 10 babies born this year will not work in a job that exist today Confidential Classified - Unclassified
  • 20. Confidential Classified - Unclassified New profiles
  • 21. TRADITIONALISTS BABY BOOMERS GENERATION X MILLENNIALS GEN 2020 >1946 >1964 >1976 >1997 1997 - ? 90m 70m 50m 30m 10m ??? Working side by side in 2020 5 GENERATIONS Demographics www.futureworkplace.com Classified - Unclassified
  • 22. 4. How to develop an International Career in a Company as Coca- Cola? Confidential Classified - Unclassified
  • 23. Owning your Career @ Coca-Cola
  • 24. Other places you write these out… • Work Experience • Responsibilities and Achievements • Teams you have worked with • Functional or Technical expertise • Performance record • Leadership roles held • Career aspirations • Suitability for the role • Languages known Etc. What’s In It For Me?
  • 25. Career Development Components DISCOVER… Your Own Secret Formula • What ignites your heart ? • Your passion, your interests, Your aspirations • Your strengths, your areas for development EXPLORE… A World Of Possibilities With Coca-Cola • Career options • Learning opportunities • Understand how others have succeeded PLAN… for success • Plan your career with a medium to long term focus – not just short term • Determine gaps in experiences, skills, qualifications and actions to rectify • Track your advancement, celebrate each milestone success ACT …now • Start today • Dedicate quality time to your career development planning • Track your advance and celebrate your learning
  • 26. Career Development Overview CAREER DEVELOPMENT COMPONENTS CONTENT DISCOVER…your Own Secret Formula EXPLORE…a World of Possibilities With Coca- Cola PLAN…for success ACT…now • Base ingredients to support your secret formula • Self Awareness tools – interests, strengths • How to build your personal 2020 vision • How to build your personal brand • Harvard Manage Mentor on-line career module • TCCC Career options (career videos) • How others at TCCC have succeeded • Critical Experiences • Career & Learning Paths • e-Career Game • Talent Framework – self assessment & closing gaps • Map a path to your Career goals • 70-20-10 resources • P3 Career & Development plans • Discuss career Options • Track your progress • Stay Positive! • Continuous improvement resources (eg Harvard)
  • 27. Potential Definitions Confidential Classified - Unclassified
  • 29. 5. Take the most of every day in your job… even the last one Confidential Classified - Unclassified
  • 31. Thank you Classified - Confidential
  • 32. Career Opportunities at TCCC http://www.coca-colacompany.com/careers/europe-job-search Confidential Classified - Unclassified

Notes de l'éditeur

  1. Workplace 2020 Dr.Karie Willyerd What does this mean? As we move into the future, most workplaces will have five generations working side by side—from Traditionalists born before 1946, Boomers born between 1946 and 1964, Generation X born between 1965 to 1976, Millennials born between 1977 and 1997 and Generation 2020, born after 1997. While Human Resource executives are trained to address many forms of diversity, they must now be prepared to manage age diversity as well.
  2. Overview as per content in slide
  3. http://www.coca-colacompany.com/careers/europe-job- search