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1. 2. Strategic planning
What is a strategic plan?
Strategic plan outline
Strategic plan templates
What is a strategic plan?
A strategic plan is actually a very simple document.
It will be the primary result of the planning forum and once published an adopted will drive all
planning for the term of the plan.
Strategic plan outline
A strategic plan will contain the following:
Mission The purpose of an organisation which will normally be
(Organisational purpose) described in its articles of association.
The planning forum will normally develop a fuller and more
inspiring description of the purpose of the organisation.
It should not however be in conflict with the articles of
association. If it is then some form of constitutional review is
required.
Vision This will be a statement which will clearly articulate where the
club or sub-union desires to be at some point in the future
beyond the conclusion of the plan timeline.
The vision is an opportunity to be idealistic. The vision should
be both inspirational. It should describe the end point and not
prescribe the path or process required to travel there.
Major Objectives (Goals) The major objectives are far more tangible than the vision.
The objectives will describe the major goals or achievements
required to fulfil the vision of the plan.
Specific
Measurable Organisations should limit the number of major objectives. This
Achievable is especially important in volunteer based organisations such as
Realistic Rugby clubs and sub-unions.
Time-bound
It is recommended that Rugby clubs and sub-union target
around 5 major objectives.
Key Result Areas (KRA) The key result areas are those variables which will require
change to achieve the objectives.
Strategies One or more strategies will be stipulated as the desired process
for achieving each objective.
They should be expressed at a strategic level and should not
be operational in nature. If they are then the scope of the plan
may have been set too narrow.
Planning_Strategic Planning Page 1 Printed 18 July 2006

2. For example: “To improve financial management procedures” is
strategic, while “To purchase the latest upgrade of MYOB” is
operational.
Additional It is normal to provide some additional documentation that
supports the explanation of the plan. These may include:
• A SWOT Analysis
• An environmental overview
Relevant historical information of the past performance and
culture of the club or sub-union
The plan should be able to be expressed as an executive summary in one page.
The full plan should not exceed 10-15 pages.
Strategic plan templates
Click here for a strategic plan template.
Acknowledgements
Adapted from information provided or previously published by the Queensland Rugby Union.
Planning_Strategic Planning Page 2 Printed 18 July 2006