We think these are exciting times for the world of events. And to prove it, we held one of our own. At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.

2. “It’s not just about
the event day itself
but the whole
narrative.”
An event is so much more than just a day out
Chloe Payne, Earnest
© Earnest (London) Ltd 2015www.earnest-agency.com

3. © Earnest (London) Ltd 2015www.earnest-agency.com
So you need to start things off early
“Never
underestimate the
power of planning
and research.”
“Understand your
audience – who
they are following,
what channels
they are using and
who are their key
influencers.”
Chloe Payne, Earnest

4. © Earnest (London) Ltd 2015www.earnest-agency.com
Because, ultimately...
“It’s more than
getting bums on seats
– it’s getting the right
bums on seats.”
Gina Ciampa, Earnest

5. © Earnest (London) Ltd 2015www.earnest-agency.com
So, where do you start?
“It’s important
to think about
new ways to inform,
educate and entertain
in order to put value
into your event.”
“Delegates don’t just
want to attend, they
want to interact.”
Gina Ciampa, Earnest

6. © Earnest (London) Ltd 2015www.earnest-agency.com
Think: Differently
“Inject personality
and creativity into
everything you do
and make technology
fun, relevant and
intuitive.”
Chloe Payne, Earnest
“There has never
been a more exciting
time to plan events
with so many digital
techniques and
technologies at
our fingertips.”

7. © Earnest (London) Ltd 2015www.earnest-agency.com
Make technology a core part of the event
“Enable your
delegates to immerse
themselves in your
story, allowing them
to step in rather
than step past.”
Chloe Payne, Earnest

8. © Earnest (London) Ltd 2015www.earnest-agency.com
But…
“We need to use it
in a strategic way,
rather than just a
gimmick.”
Clemi Hardie, Noodle Live

9. © Earnest (London) Ltd 2015www.earnest-agency.com
Think: Mobile
“People check
their phone 221
times a day.”
Jamie Vaughan, Eventbase
“It’s no longer put
your phones away
but keep your phones
out, and use them.”

10. © Earnest (London) Ltd 2015www.earnest-agency.com
Think: Networking
“An event is the
physical coming
together of a
community BUT
people spend a lot
of time with the
wrong people.”
Jamie Vaughan, Eventbase
“We have built the
Tinder of networking.”

11. © Earnest (London) Ltd 2015www.earnest-agency.com
Think: An added bit of spice
“Don’t forget the
good old element of
surprise and delight
to keep up energy –
new technologies
can help with this.”
Steve Brown, Unit9
“Virtual reality,
for example, is going
to dramatically change
every industry and
reshape the way
people experience
brands and
entertainment
digitally.”

12. © Earnest (London) Ltd 2015www.earnest-agency.com
And continue to push the boundaries
“Labs is about
creating a space for
us to pioneer new
ways of thinking,
to solve problems,
experiment, tinker,
test and create.”
James Wood, Earnest

13. © Earnest (London) Ltd 2015www.earnest-agency.com
Most importantly, with any event
“It’s about keeping
up and getting your
nose out in front.”
James Wood, Earnest

14. © Earnest (London) Ltd 2015www.earnest-agency.com
A big thank you to our partners

15. 12 Great Titchfield Street,
London W1W 8BZ
www.earnest-agency.com
Expect the unexpected