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Social Media
     for
Social Good       JoeyShepp.com
JoeyShepp.com




Program Director   Web Strategist
Social Media Today
Moore’s Law
750 Million Active Users
  70% outside of the USA
8,868 Tweets Per Second
2 Days of Video
Uploaded Every Minute
92% of U.S. Toddlers
Have Online Presence
Potential for Social Good
10 Ways Social Media can
 be used for Social Good
 1. Education   6. Mobility
 2. Democracy   7. Local News
 3. Love        8. Citizen Science
 4. Money       9. Local Food
 5. Disaster    10. Farming
Education
Education

• Touch Interface
• Affordability
• Global
http://KhanAcademy.org/
• 1 to 1 iPad
  Program

• 5th Grade Pilot

• Faculty Support
GreenMBA Community
• Blog
• Facebook Page
• Facebook Group
• Twitter
• You Tube
• Email Lists
  http://GreenMBA.com
Democracy
Democracy

• Social Voting
• Citizen
  Journalism

• Open
  Government
Social Voting
http://CitizenTube.com/
http://OpenCongress.org
Money
Financing

• Microfinance
• Croudfunding
• Microvolunteering
http://Kiva.org/
$240 Million Loaned
Loan Repayment Rate: 98%
Loans to Women: 81%
http://KickStarter.com/
http://Sparked.com/
Love
Love

• Profiles
• Matching
• New
 Relationships
Online Dating

Bigger
Industry
than Porn
Online Dating

1 in 6 US
Marriages
Started
Online
Health
Health

• Information
 Access

• Home
 Monitoring

• Preventative
http://23andMe.com/
http://iHadCancer.com/
Disaster
Disaster

• Locate Lost
• Status Reports
• Donations and
 Volunteers
Haiti


Disaster Response
Faster Than Earthquakes
Mobility
Mobility

• Mobile Phones
• GPS/4G
• Crowd Sourcing
http://GetAround.com/
http://Google.com/Transit
Hyperlocal News
Hyperlocal News

• Citizen
 Journalism

• Mobile
 Reporting

• Real-Time
http://SanRafael.ThePatch.com
http://YouTube.com/Direct/
Citizen Science
Citizen Science

• Crowd Sourcing
• On Location
• Photos/Videos
http://YourGardenShow.com
Local Food
Local Food

• Local Reviews
• Local Farmers
• Mobile Food
http://LocalHarvest.org
http://GetLocalvore.com
Social Media Drives Sales
Farming
Connected Farmers

20% rise in
Farmers
Online in the
past decade
http://AgChat.org/
http://AgWired.com/
Privacy
Privacy
• Understanding
 Permissions

• Balance of
 Transparency

• Consequences
 to Conspiracy
http://Facebook.com/
http://WikiLeads.org/
Collective
Consciousness
Global Citizenship
Stay Human
Questions?
http://JoeyShep.com
Gaming
• Social Gaming
• Gaming
 Productivity

• Gamification
Death

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