Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. Social Media Marketing (SMM) Search Engine. senior associate dean of business programs, Dr. Mark Hobson, said although digital marketing seems like a new world, in fact, it is based on many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.Dr. Jessica Rogers, associate dean of marketing programs, said the two disciplines serve to connect with distinct groups of consumers. “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience.The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. The “father of digital marketing,” Philip Kotler, is often referred to as such. He is an American professor who is credited with founding marketing as an academic discipline and has produced over 60 marketing books.ncreased technology and newer trends forced companies to change the way they marketed themselves. Email was a popular marketing tool in the early days of digital marketing. That focus shifted to search engines like Netscape, which allowed businesses to tag and keyword stuff to get themselves noticed. The development of sharing sites like Facebook made it possible for companies to track data to cater to consumer trends.

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WOW ANY AUDIENCE WITH YOUR
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Digital
Marketing

2. BENEFITS
GLOBAL REACH
LOWER COST
OPENESS

3. INTRODUCTION:
BENEFITS
components
Tools

4. GLOBAL REACH
Global Reach refers to a business initiative to increase the access
between a company and their current and potential customers
through the use of the Internet.
lower cost
A low-cost producer is a company in a specific
industry that can produce goods at a lower cost than
other producers.
OPENESS
An example of openness is someone who's always trying
something new.

5. Digital marketing, also called online marketing, is the promotion
of brands to connect with potential customers using the
internet and other forms of digital communication. This
includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a
marketing channel.
Introduction

6. SEARCH ENGINE OPTIMIZATION
n short, SEO is crucial because it makes your website
more visible, and that means more traffic and more
opportunities to convert prospects into customers. Check
out the SEO tools you can use for optimal ranking.

7. Content marketing is a marketing strategy used
to attract, engage, and retain an audience by
creating and sharing relevant articles, videos,
podcasts, and other media. This approach
establishes expertise, promotes brand
awareness, and keeps your business top of mind
when it's time to buy what you sell.
CONTENT MARKETING

8. PPC, which stands for pay-per-
click, is an online advertising
model where advertisers run ads
on a platform such as Google Ads
and pay a fee every time someone
clicks on it.
PAY PER CLICK

9. WEB DESIGN
Web design refers to the design of websites
that are displayed on the internet. It
usually refers to the user experience aspects
of website development rather than
software development.

10. PLATFORMS
2.FACEBOOK
3.TWITTER
1.INSTAGRAM

11. Instagram
facebook
Twitter
Twitter is an open social network that people use
to converse with each other in short messages,
known as tweets.
Facebook, American online social network
service that is part of the company Meta
Platforms.
Do more with captions. Make them your cherry on top,
show personality, ask questions.

12. TOOLS
LINKS MOBILE SEO LOCAL SEO

13. MOBILE MARKETING
Mobile marketing is the promotion of products or
services specifically via mobile phones and devices.
This includes mobile advertising through text
messages or advertising in downloaded apps.

14. With paid marketing, you purchase
advertising that allows you to
specifically target audiences, instead of
waiting for them to find you origanally.
PAID MARKETING