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Is Twitter For Twits And Facebook A Farce Feb 2010(2)

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Presentation given by Denis O'Regan to Stansted Airport Ccamber of Commerce - Feb 2010

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is Twitter for Twits and Facebook a Farce? What’s all the hype about?
Who Am I? Denis O’Regan Director of One of his famous shirts
What is Denis going to talk about? ,[object Object],[object Object],[object Object],[object Object]
What is ? I just brushed my teeth This is video hilarious http://bit.ly/bJpFP1 Dentist? Likes Fun and is Curious (tweet) Follower
What is ? Wall Info Photos Events Links Causes Apps
Wall Collection of Activities My Blog Recent Activity Some Fun
Info Your Profile
Photos A Place to Share Photos/Videos etc.
Events Publish Events and Invite People
Links Share Links to Other Websites
Causes Share Causes, Invite Donations
Meet My Daughter Aisling
Generation Y ,[object Object],[object Object],[object Object],what is Generation ?
Characteristics of Generation Y ,[object Object],[object Object],[object Object],[object Object]
Why the Sociology Lesson? ,[object Object],[object Object],[object Object],[object Object]
Twitter – Surely a waste of time? Sad people with nothing better to do?
the Big Party What would you do?
the Big Party ,[object Object],[object Object],[object Object]
the Big Party ,[object Object],[object Object],[object Object]
the Big Party ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Annoying People at the Party What Not to Tweet
Ways to Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decide Your Target Market ( TM )
Quick fire Quiz What’s the 2 nd largest Search Engine? 999,987,865 videos and counting What’s the largest Search Engine? Who owns ?
Quick fire Quiz What’s the number 1 activity on the Web? Pornography? Social Media
Quick fire Quiz What percentage of consumers trust Advertisements? 14% What percentage of consumers trust Peer Recommendations? 78%
What Year was this? ,[object Object]
Searching in 1992 ,[object Object]
What Year was this? ,[object Object]
Searching Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Popularity (2008)
Our habits are changing… ,[object Object]
How we get news… ,[object Object]
You won’t search for Products/Services… ,[object Object]
Countries: the 5 biggest Populations? 1.3 billion 1.1 billion 309 million 231 million China India USA Indonesia Brazil 193 million
Population of Facebook? … and g r o w i n g ! 400 million The 3 rd largest “country”
So What Do You Think? ,[object Object],and Facebook a Farce?
Social Networking ,[object Object],the Quiet Revolution is already happening
Social Networking What’s Your Social Media Strategy? It’s all just hype
And to finish – Pick a YouTube Viral
Watch this Space! Launched 9 Feb 2010
Facebook Case Studies www.facebook.com/Pringles Packed with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join) www.facebook.com/cocacola This fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story. www.facebook.com/Starbucks Starbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling www.facebook.com/adidasoriginals Adidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.
Social Media is the Cherry on Top Promoting Your Business on the Internet is a multi-faceted approach
 
Social Media is the Cherry on Top Promoting Your Business on the Internet Friday 5 March 2010 Harlow Enterprise Hub Contact 01279 777169
Denis O’Regan Thank You for watching www.easykey.net

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Is Twitter For Twits And Facebook A Farce Feb 2010(2)

  • 1. is Twitter for Twits and Facebook a Farce? What’s all the hype about?
  • 2. Who Am I? Denis O’Regan Director of One of his famous shirts
  • 3.
  • 4. What is ? I just brushed my teeth This is video hilarious http://bit.ly/bJpFP1 Dentist? Likes Fun and is Curious (tweet) Follower
  • 5. What is ? Wall Info Photos Events Links Causes Apps
  • 6. Wall Collection of Activities My Blog Recent Activity Some Fun
  • 8. Photos A Place to Share Photos/Videos etc.
  • 9. Events Publish Events and Invite People
  • 10. Links Share Links to Other Websites
  • 11. Causes Share Causes, Invite Donations
  • 12. Meet My Daughter Aisling
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  • 16. Twitter – Surely a waste of time? Sad people with nothing better to do?
  • 17. the Big Party What would you do?
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  • 22. Quick fire Quiz What’s the 2 nd largest Search Engine? 999,987,865 videos and counting What’s the largest Search Engine? Who owns ?
  • 23. Quick fire Quiz What’s the number 1 activity on the Web? Pornography? Social Media
  • 24. Quick fire Quiz What percentage of consumers trust Advertisements? 14% What percentage of consumers trust Peer Recommendations? 78%
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  • 33. Countries: the 5 biggest Populations? 1.3 billion 1.1 billion 309 million 231 million China India USA Indonesia Brazil 193 million
  • 34. Population of Facebook? … and g r o w i n g ! 400 million The 3 rd largest “country”
  • 35.
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  • 37. Social Networking What’s Your Social Media Strategy? It’s all just hype
  • 38. And to finish – Pick a YouTube Viral
  • 39. Watch this Space! Launched 9 Feb 2010
  • 40. Facebook Case Studies www.facebook.com/Pringles Packed with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join) www.facebook.com/cocacola This fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story. www.facebook.com/Starbucks Starbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling www.facebook.com/adidasoriginals Adidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.
  • 41. Social Media is the Cherry on Top Promoting Your Business on the Internet is a multi-faceted approach
  • 42.  
  • 43. Social Media is the Cherry on Top Promoting Your Business on the Internet Friday 5 March 2010 Harlow Enterprise Hub Contact 01279 777169
  • 44. Denis O’Regan Thank You for watching www.easykey.net