What's All The Buzz About Streaming Messages On Hold?
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This document discusses streaming music over-the-air (MOH) and the benefits of a cloud-based streaming service. It highlights how the service allows users to easily add, schedule, and manipulate audio streams. It also notes how the streaming devices are monitored to ensure high quality performance. The document promotes the streaming service as providing relevant content marketing that is automatically scheduled and can include messages mixed with music across multiple topics.
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What's All The Buzz About Streaming Messages On Hold?
- 1. W H A T ’ S A L L T H E B U Z Z A B O U T STREAMI NG MOH? WEL COME
- 2. W H A T ’ S A L L T H E B U Z Z A B O U T STREAMI NG MOH? • Streaming audio is easily manipulated via user login panels. • Cloud-based service provides the convenience of adding, scheduling and manipulating streams. • Streaming audio devices are tracked and monitored for high-quality performance.
- 3. W H A T ’ S A L L T H E B U Z Z A B O U T STREAMI NG MOH? Sources now predict that digital radio listeners will account for nearly 59% of the U.S. population in 2017.
- 4. Marketing, Broadcast and Music Pros Sales to Fulfillment to Tech 18 Years Name Brands to Small Businesses A+ Rated BBB High Touch, High Tech, Excellence TIM BROWN FOUNDER
- 5. 1. MAKES CONTENT MARKETING EASIER 2. PRIORITIZE TOPICS (the new architecture) 3. AUTOMATED SECHEDULING 4. STOP LOADING FILES 5. NETWORKING & I.T. CONCERNS 6. CONTENT CONTROL 7. OVERHEAD MUSIC & ANNOUNCEMENTS
- 6. CONTENT MARKETING • Using RELEVANT content to attract customers. • Educate and entertain, to drive traffic (to your website or location). • Who was the world’s first content marketer?
- 9. WHERE?
- 10. 20% of callers have made a purchase based on what they heard on hold. 70% of callers get placed on hold. 20
- 11. 85 85% of callers say they prefer INFORMATION while waiting on hold.
- 12. CONTENT MARKETING NOT RELEVANT / NON-CONTENT “Your call is important to us.”
- 13. B E R E L E V A N T “Hot topics” News and information Limited-time offers Special events, demos Seasonal specials, hours
- 14. CONTENT MARKETING • When you help (educate, inform) you retain customers. • Putting relevant content in front of customers again and again does take time. It’s work. • We want to make content marketing easier.
- 15. OUR STORY • Silly restaurant • Tapes, CDs, Files • …but is it easy?
- 16. T H E O L D W A Y One piece of music throughout - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - message message message message message
- 18. M A K E E V E R Y T O P I C C O U N T • Short and memorable • Time-sensitive • Means something to the caller! • Call-to-action (“what do I do now?”) • Written “for the ear”
- 19. B R A N D B U I L D E R Your Values, Vision, Slogan, Heart R I G H T N O W C A L L T O A C T I O N Upgrades, Add-ons, Act-fast Offers/Urgency M A K E E V E R Y T O P I C C O U N T M U LT I C H A N N E L E N G A G E M E N T
- 21. SET PRIORITIES: MESSAGE FREQUENCY 1 2 3 4 5 6 7 8 9 1 0 L O W P R I O R I T Y H I G H P R I O R I T Y
- 22. Audio File Received Technical Support Some Content Expires/Destroy entire file Request New File M ? U P L O A D I N G F I L E S M E T H O D
- 23. Set dates, times, priority for each message Time-sensitive messages automatically expire Callers hear updated, relevant content L I V E S T R E A M I N G A U D I O Multiple topics reside on the server
- 25. • Unique failover feature • Low bandwidth consumption (128k mono stream) • Reports health check every 15 minutes • Wired or wireless • DHCP or static I.P. address • Built-in monitor speaker P R O S T R E A M
- 26. • Port 123: Time Synchronization Protocol • Port 80: TCP HTTP • Port 443: TCP HTTPS - HTTP Protocol over TLS/SSL (encrypted transmission) • Port 53: DNS • Port 10010: Stream • URL: streaming.brandimusic.com P R O S T R E A M
- 27. P R O S T R E A M • Create a DMZ • Use a guest network • Bring in a separate internet connection on its own public IP • 128 kbps MONO 1 listener for one hour = 0.025 GB/hr.
- 28. D I R E C T U R L • ASTERISK • FreePBX • Interactive Intelligence • Freeswitch
- 29. STREAM PORTAL Monitored Service Scheduling • Announcements mixed with music • Start/Stop dates • “Good morning” “Good afternoon” • Specify day of the week • Specify time of day • Increase/decrease frequency of each topic.
- 30. C O N T E N T C O N T R O L CREATIVE CONTENT MANAGER
- 31. C O N T E N T C O N T R O L
- 32. C O N T E N T C O N T R O L A U T O M AT E S A U D I O P L A Y B A C K
- 34. C O N T E N T C O N T R O L
- 35. C O N T E N T C O N T R O L Multichannel Engagement 1 in 3 consumers say their purchase decisions are influenced by social media.
- 36. • Improve your mood • Decrease anxiety • Boost your immune system • Create memories • Music is powerful stuff S T R E A M I N G M U S I C S E R V I C E
- 37. MUSIC IN YOUR SPACE A growing number of small businesses are being unpleasantly surprised with letters from performing rights organizations… with indirect or direct threats of copyright infringement. US Small Business Administration
- 39. WE PAY THE LICENSE "Music has tremendous value in our lives … new technology must pay artists fairly.” National Academy of Recording Arts and Sciences president Neil Portnow
- 40. B L O C K S P E C I F I C S O N G S Search by title or artist Check box to remove song
- 41. S C H E D U L E A N N O U N C E M E N T S To get to this screen, click Announcements Audition announcement Click program to set schedule
Notes de l'éditeur
- A little bit about us. Easy On Hold was created by marketing, broadcast and music pros in 1997 Everything is on site here – not outsourced like at other providers. We take a team approach to your project. We work with Fortune 100 companies as well as medium and small business of every size. We’re A+ rated with the Better Business Bureau. We’re trusted. Our company values are: High Touch, High Tech, and Excellence. We communicate with you, we have a full time technical support department, we know you’ll be satisfied.
- A little bit about us. Easy On Hold was created by marketing, broadcast and music pros in 1997 Everything is on site here – not outsourced like at other providers. We take a team approach to your project. We work with Fortune 100 companies as well as medium and small business of every size. We’re A+ rated with the Better Business Bureau. We’re trusted. Our company values are: High Touch, High Tech, and Excellence. We communicate with you, we have a full time technical support department, we know you’ll be satisfied.
- We’re about to hear your demo. We want to make every topic count. Here’s our proven formula that really works. A topic should fall into one of these three categories. The irresistible inspires the caller to consider buying or moves them closer to making an important decision. The brand builder inspires the caller to connect with the heart of your brand: your identity. And multichannel engagement boosts your other marketing efforts, such as social media.
- We’re about to hear your demo. We want to make every topic count. Here’s our proven formula that really works. A topic should fall into one of these three categories. The irresistible inspires the caller to consider buying or moves them closer to making an important decision. The brand builder inspires the caller to connect with the heart of your brand: your identity. And multichannel engagement boosts your other marketing efforts, such as social media.