After COVID-19 restricted or eliminated dine-in seating for most restaurants, savvy owners shifted their focus.

1. To-Go Alcohol Stimulates
Sales
After COVID-19 restricted or eliminated dine-in seating for most restaurants,
savvy owners shifted their focus. Takeout and delivery became primary sales
channels in 2020. However, since selling beer and cocktails makes up around
30% of a restaurant’s profits, many lobbied for to-go alcohol sales to become
more accessible. The states listened.
Currently, 32 states allow to-go alcohol sales. They loosened restrictions
although how much varies by individual state. These temporarily lax laws
aren’t just good for business—they’re also creating more positive experiences
for your favorite customers.
Pros of To-Go Alcohol
All too often, customers want a delicious cocktail or crisp beer to go with the
meal they ordered. They don’t want to go to the liquor store for the same
reason they did contactless, off-premise ordering from you in the first place.
It’s more convenient for guests to get their drinks delivered with the meal.
You can experiment with pairing different cocktails and meals to generate
more sales for both. That bit of creativity goes a long way toward setting you
apart from the competition. Do other unique things like selling mixology kits
for customers to make their own blended drinks at home or create some kind
of subscription service where you send new wine and cheese pairings once a

2. week. Give them a chance to try the signature blended drink you’ve worked
so hard to create.
Stay Vigilant
In the meantime, watch out for changing laws as restrictions expire or update
to meet the market’s evolving needs. As restaurants gradually reopen and
states debate how long the regulations should last, stay on top of the
legalities so you don’t find yourself on the wrong side of your to-go alcohol
law’s expiration date.
If you’re in one of the eighteen states that don’t allow to-go alcohol sales,
team up with other businesses nearby and lobby your lawmakers for
permission to open these revenue channels. Considering how much alcohol
sales play into your overall profits, it can mean the life or death of your
restaurant.
As always, watch out for customers’ ages. Card them appropriately even with
off-premise orders by integrating software into your online ordering platform
to scan their IDs, contact-free at their door.
The Future of To-Go Alcohol
These rules are popular enough that customers and restaurants alike began
to advocate for to-go alcohol laws to stay. In states where delivering beer was
already OK, like New York, they seek to expand allowances to include cocktails
after this pandemic is through.
Selling to-go alcohol betters your reputation and increases sales, so why not
implement this service if your state allows it? Customers will appreciate the

3. expanded menu options, and happier patrons tend to stick around. As times
and restrictions evolve, check in with your local laws and get involved with
lobbyist groups to push for change you support.
As COVID-19 influences the restaurant industry landscape, stay alert for
anything that generates profit and success. Advanced Point of Sale systems
are here to help with the transition into the future of foodservice.