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Pink Elephant and Everbridge | 14 February 2017
ITSM Deep Dive: Prioritization,
Escalation, and Alerting
Agenda
• Housekeeping
• Introducing our Speakers
• Troy DuMoulin presents ITSM Deep Dive: Classification,
Prioritization, Escalation, and Alerting
• Vincent Geffray presents Effective Alerting to Minimize Negative
Impact on End Users and the IT Team
• Q&A
Today’s	Speakers
•Troy DuMoulin
• VP of Research & Development
• Pink Elephant
•Vincent Geffray
• Senior Director of Product, IT Alerting
• Everbridge
Troy DuMoulin, Pink Elephant
ITSM Deep Dive: Classification,
Prioritization, Escalation, and Alerting
Vincent Geffray, Everbridge
Effective Alerting to Minimize
Negative Impact on End Users and
the IT Team
how it feels
Email	down…	Now	what?
Not	If but	When
Source:	2017	Everbridge	State	of	Incident	Management
That’s	more	than	
half	a	million	of	USD	per	hour
Source:	2017	Everbridge	State	of	Incident	Management
Where Can We Save Time
to Reduce The Resolution
Time Even Further?
Major	Incident	
Identified
Response	Team
Assembled
Investigation Remediation Validation1 2 43 5
29%
have no formal
process in place
to manage on-call
personnel
24%
use spreadsheets,
notebooks, and
company phone books
11%
use a centralized on-
call schedule mgt sol.
How do you know who to contact?
Major	Issue	
Identified
Investigation Remediation ValidationResponse	Team
Assembled
Major	Issue	
Identified
Investigation Remediation ValidationResponse	Team
Assembled
Major	Issue	
Identified
Response	Team
Assembled
Investigation Remediation Validation
Major	Issue	
Identified
Response	Team	Assembled
27 mins $8,662x
average	time	it	takes	to	assemble	
the	response	team.
average	cost	(USD)	of	unplanned	
downtime	per	minute	
Cost	of	Mean	Time	to	Assemble	the	team	
$233,874 for every major incident
Locate		 Automate CommunicateAssess
Why an IT Service Alerting Solution?
Three	Things	You	Should	Do	Now
1. Assess:	Alert	Fatigue	&	“Average	Time	To	Find	Someone”
2. If	MTFS	>	5	minutes	à Room	for	improvement
3. Review	Your:	On-call	schedule	mgt,	Escalation	process	
and	Notification	System
Vincent.Geffray@everbridge.com
linkedin.com/in/vgeffray
@Vgeffray
Thank You
ITalerting.com
Automated IT Incident Response:
Engage Your Response Team in 5 Minutes or Less
automated, multi-modal notifications • rules-based escalation • 1-click conferencing • on-call scheduling • auditing & reporting

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