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Ralph Blundell 
‘The art of influencing”
Influence
Influence 
Positive influence is the application of personal power to 
bring about change in others or make a difference to the 
situation in a way that builds, or at least maintains, the 
long term relationship
Influence 
• A quick and easy way to estimate what approach 
might work. 
• Influence and energy - push or pull? 
• The communication styles that work best, and work 
best for you. 
• Practice.
Influence 
• A quick and easy way to estimate what approach 
might work. 
• Influence and energy - push or pull? 
• The communication styles that work best, and work 
best for you. 
• Practice.
Influence 
• A quick and easy way to estimate what approach 
might work. 
• Influence and energy - push or pull? 
• The communication styles that work best, and work 
best for you. 
• Practice.
Influence and energy
Influence and energy 
My agenda 
! 
! 
PUSH! 
! 
! 
Aggressive 
Your agenda 
! 
! 
PULL! 
! 
! 
Passive 
Which is your favourite energy?
Influence and energy 
My agenda 
! 
! 
PUSH! 
! 
! 
Aggressive 
Your agenda 
! 
! 
PULL! 
! 
! 
Passive 
Which is your favourite energy?
Influence and energy 
My agenda 
! 
! 
PUSH! 
! 
! 
Aggressive 
Your agenda 
! 
! 
PULL! 
! 
! 
Passive 
Which is your favourite energy?
Influence and energy
Influence and energy 
Energy Influence style Components 
Push Persuading Proposing and reasoning 
Push Asserting 
Giving feedback 
Stating expectations 
Positive and negative 
consequences 
Pull Empathising 
Active listening, questions 
Being open 
Pull Collaborating 
Finding common ground 
Sharing aspirations
Influence and energy
Influence and energy 
Gaining entry 
(Inclusion) 
Moving to action 
(Control) 
Monitor and 
sustain trust
Influence and energy 
Gaining entry 
(Inclusion) 
Moving to action 
(Control) 
Monitor and 
sustain trust 
push/pull 
PULL/push PUSH/pull
Influence and energy
Influence and WMD
Influence and WMD 
• Words~Choice, jargon, clarity, directness 
• Music~Pace, pitch, rhythm, emphasis, silence 
• Dance~Stance and posture, non verbal, eye 
contact, movement and use of space
Influence and WMD 
• Words~Choice, jargon, clarity, directness 7% 
• Music~Pace, pitch, rhythm, emphasis, silence 38% 
• Dance~Stance and posture, non verbal, eye 
contact, movement and use of space 55%
Influence and WMD 
• Words~Choice, jargon, clarity, directness 7% 
• Music~Pace, pitch, rhythm, emphasis, silence 38% 
• Dance~Stance and posture, non verbal, eye 
contact, movement and use of space 55% 
To be effective the WMD must align.
Empathising
Empathising 
Understanding the other persons point of view has three 
• Active listening 
• Asking questions 
elements 
• Being open and disclosing 
The object is to build trust in the relationship
Empathising 
Understanding the other persons point of view has three 
• Active listening 
• Asking questions 
elements 
• Being open and disclosing 
The object is to build trust in the relationship
Active Listening 
• Pay full attention 
• Reflect data and feelings 
• Paraphrase 
• Summarise
Active Listening 
• Pay full attention 
• Reflect data and feelings 
• Paraphrase 
• Summarise 
Words 
Let me check I've 
understood 
You look angry, happy 
! 
Music and dance 
Encouraging, warm 
sincere 
good eye contact 
open body posture 
Match and mirror
Asking questions 
• For full understanding 
• Encourage more 
• Data 
• Feelings
Asking questions 
• For full understanding 
• Encourage more 
• Data 
• Feelings 
Words 
Tell me more ... 
How, when, where 
What do you feel about 
! 
Music and dance 
Encouraging, warm 
sincere 
good eye contact 
open body posture 
Match and mirror
Being open 
• Relevant and helpful 
• Data and feelings 
• Genuine 
• Professional and personal
Being open 
• Relevant and helpful 
• Data and feelings 
• Genuine 
• Professional and personal 
Words 
I had a similar 
experience ... 
I have xx that you 
might find helpful 
! 
Music and dance 
Encouraging, warm 
sincere 
good eye contact 
open body posture 
Match and mirror
Asserting
Asserting 
The Words 
• Give feedback to reinforce positive and change 
negative behaviour 
• State expectations, be direct and clear about what 
you want from the other person 
• Create positive and negative consequences, make 
sure they are deliverable and relevant, and that 
they are valuable to the other person
Asserting 
The Music 
• Firm, loud enough, forceful if the situation requires 
• Clear articulation 
• Steady pace 
• Emphasise key words
Asserting 
The Dance 
• Strong eye contact 
• Grounded - feet well planted 
• Upright yet relaxed 
• Waist high gestures, firm, chopping hands 
• Match your degree of conviction
Asserting-key points 
• Purpose is to be clear with others 
• You have legitimate needs to achieve goals 
• Work from gut feel not logic, do not use reasons to 
back up your assertion 
• It is personal - you and I 
• Set the context first, then ask for what you want 
• Escalate strength through words, music and dance
http://vimeo.com/89493828! 
!! 
www.ebbf.org

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Art of influence_ebb_fpdf

  • 1. Ralph Blundell ‘The art of influencing”
  • 3. Influence Positive influence is the application of personal power to bring about change in others or make a difference to the situation in a way that builds, or at least maintains, the long term relationship
  • 4. Influence • A quick and easy way to estimate what approach might work. • Influence and energy - push or pull? • The communication styles that work best, and work best for you. • Practice.
  • 5. Influence • A quick and easy way to estimate what approach might work. • Influence and energy - push or pull? • The communication styles that work best, and work best for you. • Practice.
  • 6. Influence • A quick and easy way to estimate what approach might work. • Influence and energy - push or pull? • The communication styles that work best, and work best for you. • Practice.
  • 8. Influence and energy My agenda ! ! PUSH! ! ! Aggressive Your agenda ! ! PULL! ! ! Passive Which is your favourite energy?
  • 9. Influence and energy My agenda ! ! PUSH! ! ! Aggressive Your agenda ! ! PULL! ! ! Passive Which is your favourite energy?
  • 10. Influence and energy My agenda ! ! PUSH! ! ! Aggressive Your agenda ! ! PULL! ! ! Passive Which is your favourite energy?
  • 12. Influence and energy Energy Influence style Components Push Persuading Proposing and reasoning Push Asserting Giving feedback Stating expectations Positive and negative consequences Pull Empathising Active listening, questions Being open Pull Collaborating Finding common ground Sharing aspirations
  • 14. Influence and energy Gaining entry (Inclusion) Moving to action (Control) Monitor and sustain trust
  • 15. Influence and energy Gaining entry (Inclusion) Moving to action (Control) Monitor and sustain trust push/pull PULL/push PUSH/pull
  • 18. Influence and WMD • Words~Choice, jargon, clarity, directness • Music~Pace, pitch, rhythm, emphasis, silence • Dance~Stance and posture, non verbal, eye contact, movement and use of space
  • 19. Influence and WMD • Words~Choice, jargon, clarity, directness 7% • Music~Pace, pitch, rhythm, emphasis, silence 38% • Dance~Stance and posture, non verbal, eye contact, movement and use of space 55%
  • 20. Influence and WMD • Words~Choice, jargon, clarity, directness 7% • Music~Pace, pitch, rhythm, emphasis, silence 38% • Dance~Stance and posture, non verbal, eye contact, movement and use of space 55% To be effective the WMD must align.
  • 22. Empathising Understanding the other persons point of view has three • Active listening • Asking questions elements • Being open and disclosing The object is to build trust in the relationship
  • 23. Empathising Understanding the other persons point of view has three • Active listening • Asking questions elements • Being open and disclosing The object is to build trust in the relationship
  • 24. Active Listening • Pay full attention • Reflect data and feelings • Paraphrase • Summarise
  • 25. Active Listening • Pay full attention • Reflect data and feelings • Paraphrase • Summarise Words Let me check I've understood You look angry, happy ! Music and dance Encouraging, warm sincere good eye contact open body posture Match and mirror
  • 26. Asking questions • For full understanding • Encourage more • Data • Feelings
  • 27. Asking questions • For full understanding • Encourage more • Data • Feelings Words Tell me more ... How, when, where What do you feel about ! Music and dance Encouraging, warm sincere good eye contact open body posture Match and mirror
  • 28. Being open • Relevant and helpful • Data and feelings • Genuine • Professional and personal
  • 29. Being open • Relevant and helpful • Data and feelings • Genuine • Professional and personal Words I had a similar experience ... I have xx that you might find helpful ! Music and dance Encouraging, warm sincere good eye contact open body posture Match and mirror
  • 31. Asserting The Words • Give feedback to reinforce positive and change negative behaviour • State expectations, be direct and clear about what you want from the other person • Create positive and negative consequences, make sure they are deliverable and relevant, and that they are valuable to the other person
  • 32. Asserting The Music • Firm, loud enough, forceful if the situation requires • Clear articulation • Steady pace • Emphasise key words
  • 33. Asserting The Dance • Strong eye contact • Grounded - feet well planted • Upright yet relaxed • Waist high gestures, firm, chopping hands • Match your degree of conviction
  • 34. Asserting-key points • Purpose is to be clear with others • You have legitimate needs to achieve goals • Work from gut feel not logic, do not use reasons to back up your assertion • It is personal - you and I • Set the context first, then ask for what you want • Escalate strength through words, music and dance