This document discusses target audience research for a crime/British drama film. The target audience is males and females between 15-21 years old living in London who would be able to identify with the content as they are in secondary school, college, or recently finished college. Specifically, the audience would typically be of black Afro-Caribbean or mixed ethnicity from a single mother household in London with absent fathers and siblings. While the film targets males due to its violent content, it could also interest females due to its realistic and dramatic elements.
2. Target Audience
My group are focusing on the film genre – Drama.
A drama film is a genre that depends mostly on in-depth development of realistic
characters dealing with emotional themes. Dramatic themes such as alcoholism, drug
addiction, infidelity, moral dilemmas, racial prejudice, religious intolerance, sexuality,
poverty, class divisions, put the characters in conflict with themselves, others and society.
Drama is the most broad of movies genres and includes subgenres as romantic drama,
sport films, period drama, courtroom drama and crime. Drama films usually appeal to
both the young mature and older audience, of both gender, due to the strong script that
all drama films offer.
My groups film is closer linked to the subgenre of crime/British drama. This would more
or less bring a predominantly British audience. In addition to the language (slang) and
location (England), a sense of social solidarity will be created with the audience.
4. “With a clearly defined target audience, it is much easier to determine
where and how to market your production.”
My production is aimed at males and females between the ages of 15-
21, specifically living in the city of London since they will be able to identify
more with the content. They will generally be in the latter part of secondary
schooling i.e. year10/11, in college or have just left college. The males and
females will mainly be unemployed due to their occupation of being a ‘full-
time student’ or could have a part-time minimal wage job such as a retail sales
assistant.
My target audience would typically be of a black Afro-Caribbean ethnicity, or of
mixed heritage and would live (in most cases) in a household headed by their
mother, with a absent father and a few siblings.
My film predominately targets males because of the violent and gritty content
of it. However, it could also interest females due to the realistic and dramatic
element to it, since biologically women are more drawn to
lifestyles, behaviours and attitudes.
