Social Media for Eyecare Professionals
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Keep Social Media Simple - Corey Perlman - 2017
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Social Media for Eyecare Professionals
- 1. Keep Social Media Simple! Corey Perlman info@ebootcamp.com
- 4. Beware the shiny new social media site.
- 6. 500
- 7. Don’t be a Jack of All Social Media Sites, Master of None.
- 9. Why Website? • Give visitors an easy path to do business with you. • You may not win the biz, but you could lose it… • Collect their info • Look modern, up to date
- 10. #2 Don’t wind up on websitesthatsuck.com
- 11. Common Website Mistakes • Dated. • Missing Critical Content • Not Mobile Responsive • Poor Positioning Statement • Social Proof • No Opt-in box
- 18. Search: Eye Doctor Lexington, KY
- 19. What’s wrong with this picture?
- 20. ABCE • Failure = When a prospect visits your Website and leaves without giving you their information.
- 23. Take Action! • Take a look at your site (desktop and mobile) • What changes need to be made? • Send a checklist to your designer!
- 24. #3 Prioritize Directories • Do a Google search for your service/ location • Trusted more than Websites • 90% of people make buying decisions based on reviews
- 28. Reviews can be rotten
- 29. Instead of Fearing Negativity, be Proactive in Getting Positive Feedback
- 31. Reviews/Testimonials Best Practices • Timing is everything. • Ask on the right platforms. • Never let a verbal testimonial go unheard.
- 32. #4: Don’t LetYour Social Media Sites Die on theVine!
- 33. Nothing kills credibility faster than an untouched profile.
- 34. AuditYour Profiles • Consistent brand? • Current information? • Consistent Content? • A tribe that you’re proud of?
- 35. Take Action! • Do a social media audit for your company. • Are you active on the network? • Are you actively gaining followers? • If not, consider pulling your flag out.
- 36. • Facebook • Humanize • Advertise • Instagram • Millennials • Turn customers into salesforce Social Media Strategy
- 37. Facebook & IG Best Practices
- 38. • Your office should be a turnstile • Front desk • Patient rooms • followmesticker.com Let your Customers become your fanbase
- 39. • Instagram signs • Your location should be a virtual showroom • Turn a thank you into a pic of video. • crowdsigns.com Let your fans become your salesforce
- 40. • Humanize your brand • Be helpful • Indirectly sell • Testimonials, before/ after, case studies • Go Local. • Newsjacking Content Strategy
- 41. • Make me laugh, keep me engaged. • Be a curator of funny content. • canva.com Content Strategy #2: Make eyeware funny.
- 42. • You see hundreds of articles about payroll and other biz services. • Give us only the best and tell us why. Content Strategy #4: Be curators of content
- 43. • tweetdeck.com • Hootsuite.com • drumup.com Content Resources
- 47. Facebook Live Best Practices • Tell people ahead of time • Name commenters by name • Be creative, write a good description • Use it often, be consistent
- 49. In Summary: Fish where the Fish Are
- 50. Don’t try and do it all yourself.
- 51. Don’t get bent out of shape with slow results…
- 52. Think outside the box!
- 53. Focus on a few, forget about the rest.
- 55. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)