Turn Prospects to Clients and Clients into your Digital Salesforce

1. IG: @Cperlman
LinkedIn/In/CoreyPerlman
Social Selling:
Turn Prospects into
Clients and Clients into
your Digital Salesforce

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

4. Strategy #1
Fish Where the
Fish Are

6. • LinkedIn for all Biz connections
• Digitally connect w/ 5 Clients/
Prospects a week.
• Facebook for VIPs
Step 1: Connect

7. Step Two: Credibility
• LinkedIn
• Recommendations

8. Be Proud of Your Profile
• Photos
• Professional Summary
• Quality
Recommendations
• Keep it updated!

9. TIP: Never Let a
Verbal Testimonial Go
Unpublished.

10. Build credibility through
thought-leadership
• What differentiates you vs.
others in your field?
• What do you know that your
tribe can value from?
• FAQs?
• What makes you unique?
• How can you bring more of
yourself to your social
media?

11. Take Action!
• Background photo?
• Professional Summary?
• Bio or benefits?
• Bullets or paragraphs?
• Recommendations
• Quality or quantity?
• Numbers
• 250? 500?
• Status Updates - commit to daily?

13. 3C’s:
Consistent, Compelling Content.
• Add value
• Seek to help
• Indirectly sell your value
• 75% Value, 25% Promotion
• One piece of meaty content

14. Best Practice:
Create a Content Calendar
•Motivation Monday
•Tax Tip Tuesday
•WTF Wednesday
•Thank You Thursday
• Photo Friday

15. Videos > Written Content
"I see video as a megatrend, and
that's why I'm going to keep putting
video first across our family of
apps.” CEO Mark Zuckerberg

16. Best Practices: Use Subtitles
• Clips (iPhone)
• ZubTitle (Android)

18. Where’s your sweet spot?
• How do you close
business?
• Face-to-face?
• Phone?
• eMail?
• Drive them there.

19. Step 5:
Build Rapport

20. How can you show digital
love to your clients?
• How often do they
hear from you?
• How do you support
them?
• Mackay 66?

21. Best Practice:
Give a Digital ‘High-five!’
•Like
•Comment
•Share

24. • Turn cold calls into
warm leads
• Look for #2s
• Quality connections
• Ask for the referral

25. In Summary

26. You have support!
• Anne and her team are
here to help.
• Bambu by Sprout Social
for post syndication
• Firmworks for branded
photos
• ALarson@eidebailly.com

27. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Who has the first qustion?