Social Selling: Turning Prospects into Customers and Customers into your Digital Salesforce
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Presented by: Corey Perlman
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Social Selling: Turning Prospects into Customers and Customers into your Digital Salesforce
- 2. Before we begin… • Slides? Text Slides to 66866 • Or just toss me your biz card • Negative comments?
- 3. Why Make Digital a Priority? • Research starts online - make a positive impression • 93% of consumers say that online reviews impact their purchasing decisions. • Stay ‘Top of Mind’ while in research mode • Make it easy for clients to refer us • 7 out of 10 people will leave a review if asked. • More control over social than directories
- 5. Where to Connect? • Fish Where the Fish are • Who’s your client? • Where are they active on social? • Meet them there.
- 6. DON’T TRY TO BE EVERYWHERE • 15-25: Snapchat & Tik Tok • 25-35: Instagram • 35-45: Instagram, Facebook & Pinterest • 45-55+: Facebook
- 7. FOCUS AREAS • Website • Directories: • Google My Business • Yelp • Social Media • Instagram/FB/Pinterest • Other? (ex: HomeAdvisor, Nextdoor, Houzz)
- 8. Don’t Wind Up on WebsitesThatSuck.com
- 9. Website Best Practices •Current Info Above the Fold •Mobile Responsive •Conversion focused
- 10. •Needs critical info •Clear description •Phone •Location •Covid Update
- 11. Critical Info
- 14. Social Proof • Awards • Testimonials • Years in business • Anything that builds trust and credibniltiy
- 15. • Do the thumb-test • Add: Covid-related info, physical address, phone, services to top of page • Is there a reason for me to give you my contact info? • Eliminate unwanted social icons Take Action!
- 17. KICK YOUR OWN TIRES • Google yourself/Your services • Claimed? Updated? Reviews? • Create a process for positive reviews
- 19. If you receive a negative review: •Be diplomatic •Be empathetic •Don’t be defensive •Try to solve the issue •Take it offline
- 20. DO create a process for positive feedback •Tell your team to listen for clues •Instruct us on what to do and where to go •Incentivize •Show appreciation
- 21. Be Proactive in getting Positive Reviews • Timing is everything • #MyFirstRide • #FitsPerfectly #ABCFurniture
- 22. Does Your Online Brand Impress? • Does your website properly link to your social media sites? • Do your social profiles have consistent, professional branding? • Photos/videos reflect the quality of your products/services?
- 23. Best Practice
- 24. • Make improvements to your social media headers • Remove unused social icons on your website • 500+ Followers on all active profiles Take Action!
- 25. CREATE A CONTENT CALENDAR • Motivation Monday • Testimonial Tuesday • WTF Wednesday • Thank You Thursday • Feel Good Friday (Local)
- 26. CONTENT DO’S AND DON’TS • Do tell your story • Don’t phone it in • Do make it about THEM • Don’t tell me, show me
- 27. PLAN FOR MORE VIDEO • Go Live and answer questions • Educate us while we are in research mode • Sense of Urgency - now is the time to come in and it’s safe to do so!
- 28. BEST PRACTICE: USE SUBTITLES • Clips (iPhone)
- 30. “THE BEST WAY TO THANK US IS TO POST ABOUT US.” • @BrightIdeasFurniture • #BrightIdeasFurniture
- 32. Thank You! • corey@impactsocialmedia.com • Text SLIDES to 66866 • Who has the first question?