1. E N D O R P H I N A DV I S O R S
8 Building Blocks for Powerful Web Marketing Strategies
8 - Branded Web Hub
Level Category Contents
Level 8 Web Hub Web site or blog - engagement, conversations, lead
7 - Media Mix nurturing, conversions, all search engine optimized
Level 7 Media Mix Email, social media, video, content marketing, search en-
gine marketing, seo
6 - Offers
Level 6 Offers Samples, trials, discounts, coupons, specials, workbooks,
white papers, ebooks, tools, calculators
5 - Content Calendar Level 5 Content Managed by strategic editorial calendar. Articles, announce-
ments, press releases, research, survey results, questions,
white papers, ebooks. Includes “content curation.”
4 - Information
Level 4 Information Trends, research, news, tips, training, regulations, data
3 - Expertise Level 3 Expertise Unique expertise in defined field of specialization
Level 2 Strategy Communication with target audience in tone,
frequency, quality and quantity of information
2- Strategy
Level 1 Goals Create measurable goals and methods of measurement.
How will you measure performance and success?
1 - Goals
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