SlideShare une entreprise Scribd logo
1  sur  1
E N D O R P H I N A DV I S O R S

                          8 Building Blocks for Powerful Web Marketing Strategies


              8 - Branded Web Hub
                                             Level     Category     Contents
                                             Level 8   Web Hub      Web site or blog - engagement, conversations, lead
                             7 - Media Mix                          nurturing, conversions, all search engine optimized
                                             Level 7   Media Mix Email, social media, video, content marketing, search en-
                                                                 gine marketing, seo
                             6 - Offers
                                             Level 6   Offers       Samples, trials, discounts, coupons, specials, workbooks,
                                                                    white papers, ebooks, tools, calculators
                 5 - Content Calendar        Level 5   Content      Managed by strategic editorial calendar. Articles, announce-
                                                                    ments, press releases, research, survey results, questions,
                                                                    white papers, ebooks. Includes “content curation.”
                4 - Information
                                             Level 4   Information Trends, research, news, tips, training, regulations, data

             3 - Expertise                   Level 3   Expertise    Unique expertise in defined field of specialization
                                             Level 2   Strategy     Communication with target audience in tone,
                                                                    frequency, quality and quantity of information
          2- Strategy
                                             Level 1   Goals        Create measurable goals and methods of measurement.
                                                                    How will you measure performance and success?
                   1 - Goals




      office: 518.250.9035
      email: info@endorphinadvisors.com
      web: www.endorphinadvisors.com

Contenu connexe

Similaire à Web Marketing - 8 Building Blocks

Genesis' corporate profile 2012
Genesis' corporate profile 2012Genesis' corporate profile 2012
Genesis' corporate profile 2012
consultgenesis
 
Formulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategyFormulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing Strategy
Savaş Şakar
 
How to Turn Your Website into a Demand Generation Machine
How to Turn Your Website into a Demand Generation MachineHow to Turn Your Website into a Demand Generation Machine
How to Turn Your Website into a Demand Generation Machine
Marqui CMS
 
Branding08
Branding08Branding08
Branding08
IDEE JSC
 

Similaire à Web Marketing - 8 Building Blocks (20)

B2B Marketing in an Automated World
B2B Marketing in an Automated WorldB2B Marketing in an Automated World
B2B Marketing in an Automated World
 
B2B Marketing Clinic – Customer-Centric Content Development
B2B Marketing Clinic – Customer-Centric Content DevelopmentB2B Marketing Clinic – Customer-Centric Content Development
B2B Marketing Clinic – Customer-Centric Content Development
 
Internet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing BasicsInternet Marketing 101: Content Marketing Basics
Internet Marketing 101: Content Marketing Basics
 
Making Every Dollar Count in Healthcare Marketing
Making Every Dollar Count in Healthcare MarketingMaking Every Dollar Count in Healthcare Marketing
Making Every Dollar Count in Healthcare Marketing
 
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...
User Centred Design From An Organisational Perspective by Dr Jianzhong Lu and...
 
Infusioncon 2012: Leverage content, search, and social media to create maximu...
Infusioncon 2012: Leverage content, search, and social media to create maximu...Infusioncon 2012: Leverage content, search, and social media to create maximu...
Infusioncon 2012: Leverage content, search, and social media to create maximu...
 
Content marketing strategy
Content marketing strategyContent marketing strategy
Content marketing strategy
 
Genesis' corporate profile 2012
Genesis' corporate profile 2012Genesis' corporate profile 2012
Genesis' corporate profile 2012
 
Winning the B2B marketing game with content marketing
Winning the B2B marketing game with content marketingWinning the B2B marketing game with content marketing
Winning the B2B marketing game with content marketing
 
Finding Untapped Revenue in Your Database
Finding Untapped Revenue in Your DatabaseFinding Untapped Revenue in Your Database
Finding Untapped Revenue in Your Database
 
Formulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing StrategyFormulating Your E-commerce Marketing Strategy
Formulating Your E-commerce Marketing Strategy
 
Coach Is In- Action Plan for 2013: Find, Focus, Forecast & Fix
Coach Is In- Action Plan for 2013: Find, Focus, Forecast & FixCoach Is In- Action Plan for 2013: Find, Focus, Forecast & Fix
Coach Is In- Action Plan for 2013: Find, Focus, Forecast & Fix
 
How to Turn Your Website into a Demand Generation Machine
How to Turn Your Website into a Demand Generation MachineHow to Turn Your Website into a Demand Generation Machine
How to Turn Your Website into a Demand Generation Machine
 
How to build your private practice s plemmons
How to build your private practice s plemmonsHow to build your private practice s plemmons
How to build your private practice s plemmons
 
Donuts & Inbound Marketing Class Presentation 2-22-13
Donuts & Inbound Marketing Class Presentation 2-22-13Donuts & Inbound Marketing Class Presentation 2-22-13
Donuts & Inbound Marketing Class Presentation 2-22-13
 
B2B Lead Generation - the content that will work for you
B2B Lead Generation - the content that will work for youB2B Lead Generation - the content that will work for you
B2B Lead Generation - the content that will work for you
 
Branding08
Branding08Branding08
Branding08
 
Content Driven Marketing as the strategic source of competitive advantage – V...
Content Driven Marketing as the strategic source of competitive advantage – V...Content Driven Marketing as the strategic source of competitive advantage – V...
Content Driven Marketing as the strategic source of competitive advantage – V...
 
Marketing and Product Development
Marketing and Product DevelopmentMarketing and Product Development
Marketing and Product Development
 
How to Develop an Integrated Marketing Strategy
How to Develop an Integrated Marketing StrategyHow to Develop an Integrated Marketing Strategy
How to Develop an Integrated Marketing Strategy
 

Dernier

Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 

Dernier (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
Call Girls From Raj Nagar Extension Ghaziabad❤️8448577510 ⊹Best Escorts Servi...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 

Web Marketing - 8 Building Blocks

  • 1. E N D O R P H I N A DV I S O R S 8 Building Blocks for Powerful Web Marketing Strategies 8 - Branded Web Hub Level Category Contents Level 8 Web Hub Web site or blog - engagement, conversations, lead 7 - Media Mix nurturing, conversions, all search engine optimized Level 7 Media Mix Email, social media, video, content marketing, search en- gine marketing, seo 6 - Offers Level 6 Offers Samples, trials, discounts, coupons, specials, workbooks, white papers, ebooks, tools, calculators 5 - Content Calendar Level 5 Content Managed by strategic editorial calendar. Articles, announce- ments, press releases, research, survey results, questions, white papers, ebooks. Includes “content curation.” 4 - Information Level 4 Information Trends, research, news, tips, training, regulations, data 3 - Expertise Level 3 Expertise Unique expertise in defined field of specialization Level 2 Strategy Communication with target audience in tone, frequency, quality and quantity of information 2- Strategy Level 1 Goals Create measurable goals and methods of measurement. How will you measure performance and success? 1 - Goals office: 518.250.9035 email: info@endorphinadvisors.com web: www.endorphinadvisors.com