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10 Reputation
Management Tips for
Your Local Business

www.eBusiness.pk
www.facebook.com/ebusinessexperts
Skype: ebusinessexperts
Google Yourself
 Google your business name to
find out what is being said
about your business online
 The only way to manage it is
to “know” about it
Answer Negative Reviews
 Do not ignore negative comments
 Be proactive and talk to the person
who wrote the review to see how
you can fix the problem
 This shows the public that you care
Start Blogging
 Blog posts help push down
negative reviews and get them
off of page one
 The more you blog, the faster
your blog posts will fill up the
search engine results
Distribute Press Releases
 Publish press releases on a
regular basis to keep a steady
stream of fresh, positive
content on the web about your
business
 Press releases can also push
down negative customer
reviews in the search engine
results
Get Social
 Google places a lot of
quality on social media
sites – the more social
media profiles you have,
the better
 Ask your happy social
media followers/customers
to leave reviews for your
company
Join Industry Specific Forums
 Find forums related to your industry
and join them
 Become active on these forums and
always have your business link in
your signature if allowed
 Frequently offer insight and advice
about your industry; become the
authority in your local area
Practice Search Engine Optimization
 Make sure your website and other
web properties are fully optimized
 Be sure to use the right keywords
 Good for more exposure and for
building a strong reputation in terms
of relevance and importance
Think Before You Speak Online
 Once you poste information on the
web, it is out there and can’t be
taken back so post carefully
 Can what you’re about to say HURT
your business? If so, don’t say it
Use Photos Online and Optimize Them
 People like to see who they’re
doing business with so the more
photos the better
 Have photos of yourself, your
business, your employees, and
your products posted online
 Use keywords to name your
photos so they rank in the search
engines
Buy Domains with Your
Business Name in Them
 Once you purchase these domains,
put up smaller sites related to your
business
 Sites should rank easily due to your
business name being in them
 These sites will help push down any
negative customer reviews in the
search engines
If you would like more information about reputation
management, contact us today for a FREE Consultation

www.eBusiness.pk
www.facebook.com/ebusinessexperts
Skype: ebusinessexperts

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Reputation management presentation

  • 1. 10 Reputation Management Tips for Your Local Business www.eBusiness.pk www.facebook.com/ebusinessexperts Skype: ebusinessexperts
  • 2. Google Yourself  Google your business name to find out what is being said about your business online  The only way to manage it is to “know” about it
  • 3. Answer Negative Reviews  Do not ignore negative comments  Be proactive and talk to the person who wrote the review to see how you can fix the problem  This shows the public that you care
  • 4. Start Blogging  Blog posts help push down negative reviews and get them off of page one  The more you blog, the faster your blog posts will fill up the search engine results
  • 5. Distribute Press Releases  Publish press releases on a regular basis to keep a steady stream of fresh, positive content on the web about your business  Press releases can also push down negative customer reviews in the search engine results
  • 6. Get Social  Google places a lot of quality on social media sites – the more social media profiles you have, the better  Ask your happy social media followers/customers to leave reviews for your company
  • 7. Join Industry Specific Forums  Find forums related to your industry and join them  Become active on these forums and always have your business link in your signature if allowed  Frequently offer insight and advice about your industry; become the authority in your local area
  • 8. Practice Search Engine Optimization  Make sure your website and other web properties are fully optimized  Be sure to use the right keywords  Good for more exposure and for building a strong reputation in terms of relevance and importance
  • 9. Think Before You Speak Online  Once you poste information on the web, it is out there and can’t be taken back so post carefully  Can what you’re about to say HURT your business? If so, don’t say it
  • 10. Use Photos Online and Optimize Them  People like to see who they’re doing business with so the more photos the better  Have photos of yourself, your business, your employees, and your products posted online  Use keywords to name your photos so they rank in the search engines
  • 11. Buy Domains with Your Business Name in Them  Once you purchase these domains, put up smaller sites related to your business  Sites should rank easily due to your business name being in them  These sites will help push down any negative customer reviews in the search engines
  • 12. If you would like more information about reputation management, contact us today for a FREE Consultation www.eBusiness.pk www.facebook.com/ebusinessexperts Skype: ebusinessexperts