e-Buzz Edge explores location-based social media marketing. This document identifies three social media platforms which all businesses should contemplate using: Facebook Places, Yelp and Foursquare. This document also outlines the various specials with which businesses may reward those customers who check-in.

1. LOCATION-BASED SOCIAL NETWORKING
For Businesses

2. Topics Covered
 What is location-based social media? What
are check-ins?
 Three Key Players
 Types of Specials
 Facebook Places Check-ins
 Yelp Rewards
 Foursquare Specials
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3. What is Location-Based Social Media?
What are “check-ins”?
Location-based social networking
website is based on software for
mobile devices. This service is
available to users with GPS-enabled
mobile devices, such as
smartphones.
Users "check-in" at venues using a
mobile website, or a device-specific
application by running the
application and selecting from a list
of venues that the application locates
nearby. Each check-in awards the
user points, unlocks venue specials
and sometimes "badges".
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4. Three Key Players
YELP FACEBOOK FOURSQUARE
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5. Types of Specials
A range of different types of Specials:
1) Some designed to get new customers in the
1
door,
2) Some designed for specific promotions, and
2
3) Others to reward your most loyal customers.
3
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6. FACEBOOK CHECK-IN SPECIALS
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7. Facebook Places Check-Ins
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8. Facebook Places Check-In Deals
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9. Facebook Places Check-Ins – Set-Up
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10. Facebook Check-In Deals – Customer View
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11. YELP CHECK-IN REWARDS
YELP REWARDS
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12. Yelp Rewards Check-In Deals – Set-Up
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13. FOURSQUARE SPECIALS
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14. FourSquare Check-In Specials - Types
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15. Swarm Special - Foursquare
You can specify the number
of people who need to be
checked in to unlock
something. For example, an
ice cream store can give
away a free scoop of ice
cream when 10 people are
checked in at once. You can
set a limit for how frequently
this special can be unlocked
so that you don’t give away
too much product.
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16. Friends Special - Foursquare
A reward for when friends
check in together. You can
specify how many friends
need to be checked in and
what they receive for
being checked in.
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17. Flash Special - Foursquare
You can set a special so
that the first X people
who come at X time get a
reward. It’s great way to
incentivize customers to
stop by during your slow
hours.
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18. Newbie Special - Foursquare
People who check in to your
business for the first time
can be awarded a Newbie
Special — maybe 10% off or
a free side dish, if you own a
restaurant. Offering a reward
for a user’s first check-in —
even if it’s a small one — is a
great way to start a
relationship with a new
customer.
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19. Check-in Special - Foursquare
The Check-In Special
offers a reward for every
single check-in.
Restaurants can offer a
free soda or a discount,
while retailers might
offer $1 off a purchase.
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20. Loyalty Special - Foursquare
The Loyalty Special is an
offering for every third,
fifth, seventh check-in —
you determine the interval
— to incentivize
customers to return
regularly and cash in on
their special.
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21. Mayor Special - Foursquare
The mayor is the person who has checked into a venue more than anyone else.
In theory, he is your best and most loyal customer. As such, he deserves a prize,
whether it’s a discount, a free t-shirt or a meal on the house. Mayors tend to be
proud and protective of their mayorship, and you might even see some turf
wars when the mayorship changes hands. You can offer something whenever a
new mayor earns the crown, or you can offer a daily reward for the mayor.
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22. Which specials would you
like to offer your
customers?
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23. Contact Us Contact e-Buzz Edge
MONICA SETHI
President & Founder
Social media is quickly becoming
known as an inexpensive e-Buzz Edge
marketing tool. However, there is monicasethi@ebuzzedge.com
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