2. Back in the day, this was the “new hotness.” 25” screen. Color picture. Made by Zenith, it weighed just under 200 pounds. For a little more money, it even came with a remote control.
3. Contrast that with today’s hotness: Samsung’s new OLED television. With a 55” screen, it’s about as thick as 3 credit cards and weighs as much as a 3 month old baby. It’s 3D and internet
compatible. And there is no remote option.
4. Technology Television
Social Media Communicate
• Researcher pub on Twitter / Mechanic on YouTube
• Younger / Better educated / more money
5. Walking points
• Social Media Overview:
Features and Benefits
• Social Media Strategy
and Execution
• Hands On: Facebook
• Hands On:Twitter
6. Social Media
• Twitter
• Facebook
• YouTube
• Vimeo
• Yelp
• MySpace
• Blogging
• Instagram
• Pinterest
• LinkedIn
• FourSquare
• Tumblr
• Number of platforms
• Poll of people
10. 46%
22%
18%
14%
0-24 25-34 35-44 45+
Facebook
33%
25%
23%
19%
Twitter
50%
11%
28%
11%
Google +
49%
32%
15%
4%
35%
29%
26%
10%
Pinterest
LinkedIn
Source: Mashable, March 9, 2012
More people 45+ use Facebook, LinkedIn and Google +
11. 18 - 29
30 - 49
50 - 64
65 +
0% 20% 40% 60% 80% 100%
Source: Pew Research Center
Who Using ?
• Younger people use it more
• Baby Boomers should not be ignored.
14. The Face of
Social Media
• Large companies? More resources
• Face of social media?
15. Faceboo
k
Social Media for Business
• What does social media for business look like? It looks just...like...this
• 800 lb. gorilla in the room.
• Audience of 750 MM people, why ignore?
16. 164 Million
US Internet Users
152 Million
US Facebook USers
Source: Blogher,April 2011
93% of US Adult Internet Users
Are on Facebook
93% of the adult internet users are on Facebook.
Poll of audience
22. Twitter is useless!
• Facebook = 800 lb. gorilla in the room, Twitter = 450 lbs...and growing
• 500 MM total / 200 MM active
• Confession time: I hated at first!
• Talking about you already - join in!
24. Source: TheSocialSkinny.com
Let’s think about this from your standpoint: you have a business tip of the week, share it. Every week at the same time. A different tip every week.
25. Think of it as “Where’s the Beef?” and “California Raisins” on steroids.
26. 8% of Americans
45% is of mass communication
is nonsense
250 million tweets
Stats
65% of Top Companies
Source:TheSocialSkinny
27. Bloggin
g
The final type of social media platform for your company that we’ll discuss is blogging.
28. weblog; diary of your opinion, thoughts
and information
• Conversation
29. BuildYour Brand
Your brand is your brand. This represents your company and it is what people will think when they think of your company. Make sure your blog represents
your brand.
32. 0%
10%
20%
30%
40%
2007 2008 2009 2010 2011
39%
34%
29%
25%
16%
US Companies Using Blogs for Marketing
Source: eMarketer,August 2010
The big question is whether companies are blogging. Nearly 4 / 10 companies are blogging as part of their marketing department. And the percentage is
growing every year.
50. Strategy
• Like Us on Facebook
• Follow Us on Twitter
• Connect on LinkedIn
• The C’s are part of strategy
51. Content Is King
This is the first thing that I tell people. If you don’t have important things to say, no one is going to listen to you. This is the first step.
52. Be Creative
If you have the same old information, no one is going to listen. Make it fun.
53. Be Consistent
• How often will you post, tweet, connect and blog?
• Varies for platform
58. Step 1: Build and Execute Strategy
• Biggest problem for people
• If not, just a social platform
59. Step 1: Objective
CONCRETE | MEASURABLE | ACHIEVABLE
Increase Likes 25% in 6 months => Facebook
• MUST be written
• 2000 Followers by December 31
• Engage with 10 customers / week
60. GOAL ACTION FREQCY. METRICS TIME
Increase
Likes
Post
interactive
content
Ongoing
#Likes
CTR
1 Hour/
week
FACEBOOK
Resources
Hootsuite
Facebook Insights
Facebook Newsfeed
1st Question: Current status?
2nd: where do you want to go?
3rd: how will you get there?
61. Step 2: Know the Audience
• Even in social media
• Ideal customer?
• Who do you want to listen
62. Step 3: Hot Buttons
• What important to your audience
• Topics to discuss?
• Words / phrases to use
