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ECCA 'Start up in Publishing' (Mia Bennett)

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Mia Bennett Founder/CEO Turned On Digital @kalepook @todhq 19th May 2011
Mini guide to Mobile
Mobile Market is huge and growing
What is so special about Mobile?
Mobile is Personal
Mobile is Immediate
Mobile is Interactive
Mobile makes life easier
Mobile is always with us
How to take advantage of the opportunity
Everyone is talking about Apps
How to make money from Apps
Sell directly to consumers
Sell additions by micro-transactions
Add advertising to free apps
Build apps that collects data
Provide services and get users
What a wonderful gold rush. (or is it?)
It’s a busy market out there
Tones of choice and picky users
Some practical lessons
Situationist
A collaboration
[object Object]
Social
Interactive
Location
Always onOur recipe
The idea
Social idea to get people talking
In two months: 30,000 downloads 400,000 sessions 100,000 Situations served 45% active users Top countries: France, USA, UK A niche take up

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Notes de l'éditeur

  1. The global mobile industry is worth $53 billion and is one of the fastest growing industries world.
  2. the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.
  3. 6 billion apps were downloaded on the iPhone last year.
  4. the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.