Network like an all-star teaches you how to build and maintain meaningful relationships. Networking is often the most effective way to find a job. If you are shy or uncomfortable when networking or unaware of networking techniques, you’re not alone. This supportive workshop is designed to improve your ability to network by defining what it is and is not; identifying the causes of your networking reluctance; and imparting skills to help you network comfortably, effectively, and successfully. This course will provide an overview of networking best practices and focus on the skills required to build lasting career and professional relationships for lasting success.

1. Presented by:
Ethan Chazin
President
The Chazin Group
Become a Networking ALL-STAR

2. • About YOU
• About ME
• Review The Agenda:
• Charge Boldly Ahead!
Today’s Agenda

3. Around the Room:
Why Are You Taking
This Class?
About YOU

4. About ME
 BA in Comms (MBA Mktg)
 20 Years In Corp. America
 Started Career as Recruiter
 Marketing/Sales Background
Launched The Chazin Group ‘04
Contact me:
Tel: (201) 683-3399
Email: Ethan@TheChazinGroup.com

5. What I Do
 Job Search Strategies
 Interviewing & Networking
 Career Coaching
 Life / Work Balance
 Business Owner Coaching
 Human Capital Development
 Professional Development
 Salary Negotiations

6. • Your Ideal Customer/Contact Profile
• Develop a Plan
• Do Your Research
• Build Your Brand
• Elevator Pitch
• Join Groups
• Referrals
• Informational Interviews
Agenda

7. The Chazin GroupThe Chazin Group

8. Who do you want/need
to connect with?

9. • Define your career, business, professional goals.
• Self assessment to uncover your values and
personality type.
• Develop a ONE page professional bio.
• Research then describe your ideal contact in
SIGNIFICANT detail using someone you know well
as an example.
• Where do THEY meet.
• Initiate STALKING.
• A “work-in-progress” so test, refine and revisit.
Your Ideal Connection

10. • Their job description
• Job-related roles and responsibilities
• Key business/professional challenges
• Industries they work in
• Associations they belong to
Ideal Target Profile

11. • Events they attend
• Their credentials and certifications
• Where do they congregate
• Interests, hobbies…PASSIONS
• Volunteer work/community engagement
Ideal Target Profile

12. The Chazin GroupThe Chazin GroupWhat Networking Is/Isn’t

13. The Chazin GroupThe Chazin GroupBuild Relationships…

15. The Chazin GroupThe Chazin GroupMutual Symbiosis

16. The Chazin GroupThe Chazin GroupBe a “Connector”

17. The Chazin GroupThe Chazin GroupHave a (Connecting) Plan

18. The Chazin GroupThe Chazin GroupYour Connecting Plan

19. The Chazin GroupThe Chazin GroupYour Connecting Plan
List all of the professional groups and/or trade
associations that you currently belong to:
1._________________________________________
2._________________________________________
3._________________________________________
4._________________________________________
5.__________________________________________

20. The Chazin GroupThe Chazin GroupYour Connecting Plan

21. The Chazin GroupThe Chazin GroupMaster Events

22. Connecting
5-2-1

24. • Alma Mater?
• Active in their Alumni Assn?
• Belong to Professional Associations?
• Industry Events, Tradeshows and
Conferences they attend?
• Check their LinkedIn profile.
• MeetUp Groups they belong to?
Start Researching Online

25. Keep their INTEREST

26. Your Brand?

27. Build Your Personal BRAND

28. A Brand’s A
PROMISE!

30.  Memorable
 Invaluable
 Unique

31. Why YOUR Brand
Matters

32. • Reduces the effort required to understand you,
your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with you.
• Sign of “perceived” quality and PRESTIGE.
• Help others organize knowledge about you.
Brands Matter to Others

33. • Savvy networkers, but…
• Many Used Car Salesmen Exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and professional
networking goals.
Your Branding Challenges

34. • You achieve maximum benefit from the “added
value” attributed to marketing your brand.
• You create value for your brand many ways.
• There are many different ways in which the
value of your brand can be exhibited or
exploited to benefit your job search, career
goals, and business ownership efforts.
Brand Equity

35. The Chazin GroupThe Chazin GroupYour U.S.P

37. • Clarify your target.
• Put it on paper.
• Format it. A good pitch should answer
three questions:
– Who are you?
– What do you do?
– What are you looking for.
• WIIFM! Tailor the pitch to your
audience, not you.
• Eliminate industry jargon.
A Compelling Elevator Pitch

38. • Practice, practice, practice (then get
feedback.)
• Prepare a few variations.
• Nail it with confidence.
A Compelling Elevator Pitch

39. The Chazin GroupThe Chazin Group
Create
Demand
For YOU

40. • Become a SME
• Get Published.
• Identify Your USP.
• Your “Product” Features & Benefits.
• Build a Rolodex of References:
– Professors, Advisors, Bosses, Peers, Clients
• Define 4-5 Success Stories.
• Promote Yourself AT ALL TIMES.
The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING

41. • Participate on Panel Discussions.
• Speak at Industry Events, Tradeshows, and
Conferences.
• Client Testimonials & Recommendations.
• Defend Your Brand (Name) Against ALL
Attacks.
• Blog!
The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING

42. The Chazin GroupThe Chazin Group M

45. The Chazin GroupThe Chazin Group

46. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile

47. The Chazin GroupThe Chazin GroupGet Endorsements

48. The Chazin GroupThe Chazin GroupRecommendations MATTER

49. The Chazin GroupThe Chazin GroupYour Summary As BIO

50. The Chazin GroupThe Chazin Group POST

51. The Chazin GroupThe Chazin GroupEngage With Groups

52. The Chazin GroupThe Chazin GroupEngage With Groups

53. The Chazin GroupThe Chazin GroupCreate Your Own Group

54. The Chazin GroupThe Chazin Group

55. The Chazin GroupThe Chazin Group Next Up

57. The Chazin GroupThe Chazin Group

58. The Chazin GroupThe Chazin Group

59. The Chazin GroupThe Chazin Group

60. Blogging

61. The Chazin GroupThe Chazin GroupBlogging Builds S.M.E

62. The Chazin GroupThe Chazin GroupMeet Through Meetup

63. The Chazin GroupThe Chazin GroupMeet Through Meetup

64. The Chazin GroupThe Chazin GroupJoin Groups

65. The Chazin GroupThe Chazin Group

66. The Chazin GroupThe Chazin Group Be a Star

68. The Chazin GroupThe Chazin Group

69. Are you “Pinteresting?”

72. Monitor Your Accounts
Social Media
Management Tools
The Chazin GroupThe Chazin Group

74. Online and Offline
Personal Brand
CONSISTENCY

75. The Chazin GroupThe Chazin Group

76. The Chazin GroupThe Chazin Group

77. Actively Monitor Your
Brand
The Chazin GroupThe Chazin Group

78. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND

79. The Chazin GroupThe Chazin GroupMonitor Your Evolving BRAND

80. The Chazin GroupThe Chazin Group M

81. Engage Your
Community

82. • Volunteer Your Time
• Serve on (School, Zoning) Boards
• Fundraising Matters
– What Are Your Town’s “Big Ticket” Issues?
– Special Projects?
• Local Politics
Engage Your Community

83. Join Groups

84. • BNI Versus LeTip.
• Vistage, TAB, ACG.
• Merchant Associations.
• Chambers of Commerce.
• Shared Workspaces & Incubators.
Join Networking Groups

85. The Chazin GroupThe Chazin Group

86. Referrals
Matter

87. The Chazin GroupThe Chazin GroupManage Your Pipeline
First
Name
Last
Name
Job
Title
Organization Industry Address City State Zip Tel

88. The Chazin GroupThe Chazin Group

89. Conducting
“Informational”
Interviews
The Chazin GroupThe Chazin Group

90. • The Informational Interview:
 Understand What People Do
 What They Enjoy Most/Least
 How They Got Into the Industry
 Great Networking Source
 Fine Tune Your Selling Skills
 DON’T Ask For a Job!
The Chazin GroupThe Chazin GroupThe Informational Interview

91.  Information gathering.
 Talk to people in your field
 How did they get THEIR start?
 What do they like most/least?
 What events, shows, conferences attend?
 What do they wish they knew/did
differently when they started in the field?
Can you keep in touch?
Can they suggest/refer people to you to
talk to?
Informational Interviews

92. • The Informational Interview:
 DO Ask For Referrals!
 Ask what they read to stay current
 Who in their company/organization is
a “shining light” (rising star)
 Send Thank You Immediately
The Chazin GroupThe Chazin GroupThe Informational Interview

93. Some Body
Language
Tips

94. • The Handshake
• Eye Contact
• Personal Space
• To Drink/Not Drink
• Breath of Death
• Nervous Ticks
• “Mirroring”
Body Language

96. The Chazin GroupThe Chazin Group

97. The Chazin GroupThe Chazin Group