This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014

1. Instant Productivity
withYammer
Christian Buckley
Office 365 MVP
and Managing Director, Americas at GTconsult

2. Christian Buckley
Managing Director,Americas
www.buckleyplanet.com
@buckleyplanet
cbuck@gtconsult.com

3. Summary
Wondering where to begin withYammer
and what steps you can take to quickly
realize its business benefits?
This session will help you understand
WHY and HOW Yammer can improve
productivity, walking you through several
tips and tricks for getting the most out of
the platform.

4. AccordingtoGartner, over75%ofFortune
1000 companieswill have undertakensome
kind ofonline social-networking initiative
formarketing orcustomerrelations
purposesthis year.

5. According to an Avanade study
looking at social use for
Information Workers:
 Social technologies make
their jobs more enjoyable
(66%)
 And more productive
(62%)
 And help them get work
done faster (57%)
 Of the businesses using
social collaboration tools,
82% want to use them
more in the future
http://ubm.io/17WDTQs

6. Social in
Yammer
• Community
• Social tagging
• Easily share content and
activities
• Follow people, groups,
announcement and tags
• Activity streams
• Profiles

7. How are businesses
usingYammer to
improve productivity?

8. Community
Building

9. Thought
Leadership

10. Seeding
Innovation

11. Partner
Development

12. Customer
Enablement

13. 10Tips for Instant
Yammer Productivity

14. 1. Don’t let questions or comments go unanswered

15. 2.Track important conversations using Bookmarks

16. 3. Pull people into a conversation

17. 4. Redirect conversations usingShare

18. 5.Use theAnnouncements

19. 6.Use the polling feature

20. 7. Recognize someone

21. 8.Create externalnetworks to collaborate with partners and customers

22. 9. Host aYamJam

23. 10. Embed yourGroups inSharePoint

24. Want to modify the embed feed?
• www.yammer.com/widget/configure
Changes the size, header and
footer, and other elements
before you add to SharePoint

25. The overall
goal of social
is to reach
business goals

26. This list actually
goes to 11
Wait!

27. 11. Join relevant networks
• www.yammer.com/itpronetwork
• www.yammer.com/spyam
• Local and Internal user groups
• Industry-related groups
• LinkedIN groups

28. Sign up and get started with Yammer www.yammer.com
Enterprise Social Resource Center http://enterprisesocial.com
Check out the Success Center http://success.office.com
NextSteps

30. EnterpriseSocial ResourceCenter
Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
www.enterprisesocial.com
Learn how social software can help
your business

31. Scenarios inspire people to work in new ways using Office 365, along
with related communication kits to support adoption.
A four-step approach to drive adoption supported by downloadable
templates and best practices.
Featured adoption communities where you can learn from your peers
and adoption experts.
Helpful resources to learn about other customer stories and special
offers to make it easier to get started.
Learn how to get the most out of Office
365, quickly get your team onboard,
and drive adoption

32. Further
Reading on
Social
 Success Measurement of Enterprise Social Networks provides a framework for defining your
social measurements
 Linked: How Everything Is Connected to Everything Else andWhat It Means for Business,
Science, and Everyday Life byAlbert-Laszlo Barabasi (2003).
 Six Degrees:The Science of a ConnectedAge by Duncan J.Watts (2004). Watts was really the one
who brought network science into the mainstream, and was bleeding-edge content at the time
when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of
Facebook andTwitter.A must-read.
 Connected:The Surprising Power of Our Social Networks and HowThey Shape Our Lives -- How
Your Friends' Friends' FriendsAffect EverythingYou Feel,Think, and Do by Nicholas A. Christakis
and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and
specifically talk about the strength of a network over that of the individual.
 ReturnOn Influence:The Revolutionary Power of Klout, Social Scoring, and Influence
Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good
job of outlining the strengths of various tools and consumer websites that create and monitor social
influence data points.
 Understanding Social Networks:Theories,Concepts, and Findings by Charles Kadushin (2011) is
more of a deep dive into the social networking platforms.There’s a lot to be learned about how
these sites work, and what you can then translate into internal systems or strategies, such as
through your gamification strategies.
 Bursts:The Hidden Patterns Behind EverythingWe Do, fromYour E-mail to BloodyCrusades by
Albert-Laszlo Barabasi (2011)
 You may also be interested in a blog post by Rebecca Murphy entitled 10Vital Steps to Building
Social Influence, which begins with a link to a study that shows people do, indeed, consider
popularity and influence to be two different things.

33. Christian Buckley
Office 365 MVP and
Managing Partner, Americas at GTconsult
cbuck@GTconsult.com
@buckleyplanet
/IN/ChristianBuckley
www.GTconsult.com
Thank you!
5 Power UserTips ForYammer http://bit.ly/1brTc4O
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Another 5Yammer Power UserTips http://bit.ly/1hcHIm4