Eric Eckardt, VP at Hubzu.com lead a session on real estate and technology at the Texas Association of Realtors in 2013.
http://www.linkedin.com/in/ericeckardt
Eric is a real estate technology entrepreneur that has founded several online businesses across this sector and is also a former investment banker on Wall Street. He has been quoted in several industry publications including Inman News, WSJ, and Bloomberg.
He talks about mobile, technology, social media, video, and much more to a real estate audience.
3. Experienced real estate technology entrepreneur
Licensed real estate broker in NY & FL
Founded virtual real estate brokerage serving CA, FL, NY
2012 Inman Most Innovative Real Estate Startup Finalist
Founded real estate, mortgage and other online businesses
Managing Partner / Owner of a leading Realogy brand
Sold independent brokerage to a Realogy brand
Former investment banker (leveraged finance)
Eric Eckardt Vice President & General Manager
Direct to Broker at Hubzu
@
@ericeckardt
6. Today’s Home Buyer is Tech Savvy
90% of home buyers
start their search
online
85% of buyers use a
mobile device
70% access the Internet
from smart phones
15% access the Internet
from tablets
Home Buyer Mobile Use
31%
Gen X
1965-1979
28%
Gen Y
1980-2000
18%
Young Boomers
1955-1964
Frequency of Internet use is
directly related to age.
Young buyers are more likely
to use the Internet during
their search.
@ericeckardt
7. Today’s Home Seller is Tech Savvy
88% of home
sellers were
assisted by an agent
@ericeckardt
8. Online Buying Behavior
$348.8
$301.7
FY 2012FY 2011
>90%
88%
FY 2012FY 2011
U.S. B2C eCommerce Sales
in Billions
Online Real Estate Searches
>78,000
2013 YTDFY2009
Hubzu Homes Sold
in Units
@ericeckardt
9. First-Time Home Buyers On the Rise
The share of first-time home buyers rose slightly to 39% in 2012.
83% of first-time home buyers were under the age of 44.
39% of buyers are first-timers vs. 34% of sellers.
First-time Buyer Share Closer to Historical Norm
42%
40% 40% 40%
36%
39%
41%
47%
50%
37%
39%
20%
25%
30%
35%
40%
45%
50%
55%
60%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
@ericeckardt
10. REALTOR®
Profile 94% of REALTORS communicate with clients via mobile device
REALTOR Average Age = 57; only 50% use a smartphone
15% believe technology is the best way to distinguish yourself
REALTORS spent more on technology in 2012 than in 2010
50% of REALTORS use Facebook daily-to-weekly; 25% say the
same for LinkedIn
54% of REALTORS closed between 1 and 10 deals in 2011
Are you Technology Driven?
@ericeckardt
12. Of the 4 billion mobile
phone, more than 1
billion consumers
currently carry smart
phones in their pockets.
200 million YouTube
views occur on mobile
daily
#1 Incorporate Mobile into Your Business
89% of new home shoppers use mobile
search engine on the onset
@ericeckardt
13. Documentation: Free application that works across multiple platforms.
Great way to review, edit, create Word docs, Excel spread sheets, and
PowerPoint presentations.
Genius Scan
Scanning: You can scan documents on the go and then email or store
the document in the cloud.
Consumer / Client: Allows you to create and share photos in a
magazine style document. Take photos from your listing to create
personalize magazine for the seller viewable on an iPad, iPhone, or
iPod Touch
Demographic Info: Sitegeist helps you to learn more about your
surroundings in seconds. Drawing on publicly available
information, the app presents solid data in a simple at-a-glance format
to help you tap into the pulse of your location anywhere in the U.S.
Beamr
Sitegeist
#1 How you can incorporate mobile
@ericeckardt
16. Last year, 9.8 trillion
texts were
sent, according to The
Chief Marketing Officer
(CMO) Council.
Mobile is changing the normal
routines of consumers
and disrupting business
models.
Texting Is the
New Email
Does Your Company
Do It Right?
May 2013
#2 Texting is Here to Stay
@ericeckardt
17. May 2013
MightyText: Text from your computer or tablet
using your CURRENT Android Phone and
number. Send & Receive SMS on your computer
or tablet. Instant Notifications on
computer/tablet when SMS hits phone. 100%
Free!
YouMail is a free app that offers a number of voicemail
solutions including transcription, which will convert those
voicemails into texts. Available for Apple and Droid.
#2 Texting is Here to Stay
Invisible Text (for Apple and Droid) prevents
your messages and photos from being saved
and/or forwarded by another party
@ericeckardt
18. Social media is a way to engage
with your customers. Apps such
as
Hootsuite, Buffer, Spro
utsocial and
Social Bro can help
efficiently create relationships
online.
#3 Embrace Social Media
@ericeckardt
20. 67%
56%
2017EFY2012
Global Online
Video Traffic
More than 6 billion
hours of video are
watched each month on
YouTube
#4 Online Video Explosion
Source: Cisco
89 Million people in
the U.S. will watch 1.2
Billion online videos
today
@ericeckardt
25. Consumers have access to a wealth of information
Common Search Terms
#5 Internet Search – SEO
@ericeckardt
Historical Home Prices
School Rankings
Neighborhood Information
Comparable Homes
Agent Reviews
Market Inventory
And MORE!
26. Google apps suite and other
platforms are designed to help
manage transactions, share
documents and store data.
#6 Take Advantage of “The Cloud”
@ericeckardt
27. #6 Cloud Brokerage - Lean Approach
Test the
“new” model
continuously
@ericeckardt
30. #8 High Quality Digital Photography
Use a free, photo editor
program or invest in
Photoshop Lightroom
Get a smart phone lens add
on or an app that takes 360
degree shots
Get a light source that
mounts to your phone
@ericeckardt
32. The integration of
search, social, email,
video and the
Internet into your
marketing plan is
paramount for
success.
Ideas that work:
Social
Mobile
Video
#9 Consider High-Tech Marketing
@ericeckardt
35. 89%
84%
FY2012FY2008
89% of buyers
retained a REALTOR in
2012, up from 69% in
2001. It’s the same on
the seller side, where
only 9% sold a home
without an agent, down
from a high of 20% in
1987.
REALTOR® – Trusted Advisor
@ericeckardt
Tighter Lending StandardsHigher Composition of Married couples buying homes – Highest level since 2001 at 65% in 2012
The following ideas can improve your operating efficiency and help you target more potential home buyers and sellers.
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
Manage, promote, and protect your brand – SOCIAL MEDIA ENTERPRISE SOLUTIONSSecure leads – PRO ACTIVE VS REACTIVEFB – become an active engager (wedding, graduations, children, events, etc.)
Manage, promote, and protect your brand – SOCIAL MEDIA ENTERPRISE SOLUTIONSSecure leads – PRO ACTIVE VS REACTIVEFB – become an active engager (wedding, graduations, children, events, etc.)
Site Retention, Office Meeting, Client Engagement, Home Tours Zillow 50% of all traffic and 65% on weekends. .. 45 -50MM page views 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
Schools community etc. HdHat.com 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
Ninety-seven percent of Americans search for local businesses online,
NuOffer, a real estate startup that recently launched an iPad app to facilitate the management of paperless offers, will soon become available to the 25,000 members of the Houston Association of Realtors (HAR), the company announced. - See more at: http://www.inman.com/next/paperless-offer-platform-catching-on-in-texas/#sthash.Q5Tknlen.dpuf
Over is an app compatible with iPhone, iPad and iPod touch. With "Over" you can add beautiful text to your photos, simply choose from 25 amazing fonts available, and add captions, quotes, jokes... you can then resize, align and position your text, when finished you can quickly publish your creation on your social networks.