Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Glenn Jampol, President, Cámara Nacional de Ecoturismo (CANAECO), Costa Rica, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
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ESTC 2011 Presentation by Glenn Jampol, Cámara Nacional de Ecoturismo (CANAECO)
1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
2. The Phoenix of Ecotourism: Birth of Certified Sustainable Businesses Does Certified Sustainability Create Value For Business? ESTC; SEPTEMBER 19-21, 2011
24. Large scale tourism without conservation and a consciousness of cultural and historical awareness breeds the annihilation of tradition and Sense of Place ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
35. 4. Look for Alternatives that will Reduce Impact and Costs While Increasing Income and a Responsible Image for the Company Water from the hand sink is reused to fill the 1 gallon toilet tank
38. Sustainable Paving, made with recycled plastic and glass: it filters contaminants, replenishes the aquifers, mitigates the “urban heat island”, protects against erosion, washing and displacement and it maintains its aesthetic.
41. The International Consumer Demand for Sustainable Tourism They want to learn about the product before they take their trip and while they are on it. 50-60% are interested in the social, cultural and environmental aspects of their destinations. 75%+ look for non exploited areas and do not want their trip to damage local ecosystems 67-90% wish to patronize hotels that are committed to the protection of the environment and to social responsibility.
42. Essential Needs of the Tourist Acceptable Price for the Value Offered Cultural-Environmental Consciousness Quality of the Experience Access Security- Hygiene Courtesy- Ecobrasil- Ariane Janer
58. The “Ecotourist” versus the “Mixed Use Tourist” Comparison of two models: Brazil and Costa Rica Visitation Income per Visitor $2.1 Billion $ 4.3 Billion Source: MobiIe Produçāo cultural e eventos 2008
61. HOW TO EVALUATE THE CST Water Consumption Energy Products Waste Management Emissions and Waste Green Areas Protection of Nature Natural Areas Economic Benefits Culture Health Education and Training Communication Participation Rooms Group Management
79. Ionization Versus Chlorine The ionization system sanitizes pool water. The charged ions neutralize algae and bacteria, even the most problematic such as Legionela. There are savings of up to $3000 per year over the buying and use of chlorine
85. UTILIZING THE SUN TO DRY LAUNDRY REDUCES THE FINANCIAL COSTS AND ENVIRONMENTAL DAMAGE THAT ELECTRIC OR GAS DRYERS CAN CAUSE
86. THE ORGANIC GREENHOUSE PROVIDES VEGETABLES AND HERB CONDIMENTS FOR THE RESTAURANT OF THE HOTEL. THE GREENHOUSE SOIL IS PRODUCED THROUGH THE COMPOSTING USING WORM BEDS THAT DIGEST THE MIXED ORGANIC WASTE PRODUCED AT THE HOTEL (VERMICULTURE)
92. CLIENT PARTICIPATION Dear Guest: Thank you for helping us to conserve water, a precious resource. As a sustainable hotel, we would like you to know that we change your sheets every other day. If you would like your sheets changed every day, please place this notice on your pillow. Estimado Huésped: El agua es un recurso natural que no es renovable. Somos un hotel sostenible y por lo tanto, si desea cambiar las sabanas cada dia, ponga esta tarjeta encima de la almohada.
94. EDUCATING THE CLIENT -CERTIFICATION FOR SUSTAINABLE TOURISM– Finca Rosa Blanca and a number of other hotels in Costa Rica participate in the Certificate for Sustainable Tourism program. This short survey asks a number of questions regarding your perceptions and preferences regarding sustainability and the CST in hotels. More information on the CST can be found on the computer in the library or in a book found in the main living room IV. Service to the Client (Educational materials, interpretive gardens, emergency plans, evacuation signs, inclusion in activities such as donations to community efforts, etc.) What issues are important to you regarding the sustainability of the hotel in which you stay? Check all that apply: Fair treatment of workers Relationship of hotel with its local community Drug and prostitution-free environment Environmentally responsible operations (use of energy, water, proper waste disposal) Environmentally sensitive grounds and landscaping Recycling program Guest participation (towel on the floor, in-hotel recycling, etc) Relationship with local protected areas Use of organic and environmentally sound food and other products (soaps, shampoos, etc) (CONTINUED ON NEXT PAGE)
95. EXPERIENCE AND LEARN FROM THE ENVIRONMENT INSECTS AND OTHER THINGS Costa Rica has 6% of all the species known to exist, and sometimes it seems like most of them are here at Rosa Blanca. Insects, ants, spiders and all kinds of small creatures are attracted by light, food and moisture. The tiny, black sugar ants are harmless and will find any unsealed food. To reduce the visits by our cohabitants, try to avoid leaving food and sweets around. Reducing the amount of lighting used will also help maintain a minimum of intrusion. We do not like to use pesticides or poisons on our farm, and by following common sense and these rules, we can continue to enjoy our organic environment.(Extract from the literature in every room of the hotel)
99. COMMUNITY RELATIONS We feel it is very important to be inexorably tied to the community in which we live. Therefore, we not only support the school in many educational endeavors, but we also participate in various fundraising activities throughout the year in Santa Bárbara de Heredia. Furthermore, we purchase the vast majority of our supplies from merchants located in the community to help “recycle” the earnings of our hotel business.
100. COMPUTER CENTER AT THE BARRIO JESUS SCHOOL DONATED BY FINCA ROSA BLANCA. 5% OF THE PRICE OF EACH DINNER IS GIVEN TO THE SCHOOL TO CREATE NEW ENVIRONMENTAL AND EDUCATIONAL PROGRAMS
101. IN COSTA RICA, SUSTAINABLE TOURISM COMBINES CULTURAL AND NATURE BASED EXPERIENCES
102. ADDED VALUE: ENCOURAGE THE CHILDREN’S FOLKLORIC DANCE TROUPES AND THE GOLDEN AGE RETIREES IN THE COMMUNITY TO ENTERTAIN AND EDUCATE THE HOTEL’S GUESTS
103. TAKE ADVANTAGE OF ABUNDANT, RECYCLED AND LOCAL MATERIALS ENDEMIC PLANTS P VOLCANIC STONE FROM THE AREA RECYCLED PLASTIC
104. Find a Niche; Sustainability + Creativity + Personalization = ADDED VALUE
105. TOOLS FOR SMALL BUSINESSES How to Compete Against the Goliaths; Gear the product toward a desirable experience The client should leave feeling better than when they arrived They want to know the owners/staff of the business Reposition the image over time Name the business to reflect the client’s expectations Create a sense of place Personalize the experience