16. Results of Pilot Study published in Autumn 2010. They like: “ Focused and concise evidence, without generalised or overblown statements...”. “ Evidence was provided about dissemination (such as audience or visitor numbers).” “ The activity went beyond ‘business as usual’ engagement (such as public lectures), and attracted widespread interest or involved a programme of activity which was often innovative.” They don’t like: “ Reliance on indicators that lacked context or meaning, for example, numbers of hits on a website, without benchmarks or further contextual explanation”.
52. Monitor statistics and feedback Facebook: Number of likes, comments Online video: Views, subscribers demographics, comments Twitter: Number of followers, retweets Blogs: Number of views, comments, engagement