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2011 digital trends webinar presentation

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Econsultancy
Econsultancy
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7 Digital Trends for 2011 Hashtag for Twitter: #econtrends Ashley Friedlein, CEO @ashleyfriedlein Linus Gregoriadis, Research Director (UK) @linusgreg Stefan Tornquist Research Director (US) @MarketingStefan
Source: http://www.flickr.com/lwr Joined-up marketing
#Trend 1 Joined-up marketing ... still the Holy Grail ,[object Object],[object Object],[object Object]
Source: Boston Consulting Group Report “ The CMO’s Imperative: Tackling New Digital Realities” http://www.bcg.com/documents/file66995.pdf
Jump 2011 ... 12th October 2011  http://econsultancy.com/events/jump-2011
Organisational change Source: http://www.flickr.com/thetruthabout
Impact of Digital on different business functions How would you describe the ongoing impact of digital on the following areas of your organisation? Source: Econsultancy / BlueLatitude Report: The Impact of Digital Beyond Sales and Marketing http://econsultancy.com/reports/impact-of-digital
[object Object],[object Object],[object Object],[object Object],#Trend 2 Organisational structures, teams and infrastructure
 
Social media business Source: http://www.flickr.com/horiavarlan
#Trend 3 Social Media Business ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Source: http://www.flickr.com/lwr Content as marketing
#Trend 4 Content as marketing ... the King is back ,[object Object],[object Object],[object Object],[object Object]
Source: http://www.flickr.com/lwr Data is the new oil
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#Trend 5 Data is the new oil ... Let’s work on refining it
Case study: Tealeaf ,[object Object],[object Object],[object Object]
Source: http://www.flickr.com/thunderpants Continued comeback of display advertising
[object Object],[object Object],[object Object],#Trend 6 Continued comeback of display advertising Relevant reports Online Media Report: http://econsultancy.com/reports/online-media-report Coming soon: DSPs Buyer’s Guide 2011
Source: http://www.flickr.com/pietroizzo Localisation
#Trend 7 Localisation ,[object Object],[object Object]
Case study: Hiscox ,[object Object],[object Object],[object Object]
Other trends ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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