Sample version of the keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Econsultancy mobile marketing Australia presentation
1. Mobile marketing: Australia
Jake Hird
Director of Research & Education
@Jake_Hird
jake.hird@econsultancy.com
Copyright Econsultancy 2013 Econsultancy.com | 1
2. Sample presentation only.
Please download the full version from:
http://econsultancy.com/au/reports/mobile-marketing-australia
Copyright Econsultancy 2013 Econsultancy.com | 2
3. Stuff to try and help…
Mobile marketing developments and trends
How Australians are using mobile devices
Considerations to inspire
Copyright Econsultancy 2013 Econsultancy.com | 3
4. About Econsultancy
- 180,000+ Global members
- 1.6 million report downloads
- 500,000+ site visits per month
- 5,000+ people trained each year
- Offices in Sydney, London,
New York, Dubai, Singapore
Copyright Econsultancy 2013 Econsultancy.com | 4
5. Bridges
1. A structure spanning and providing passage over
a gap or barrier.
2. Something resembling or analogous to this
structure in form or function.
Copyright Econsultancy 2013 Econsultancy.com | 5
6. How is mobile being used?
Copyright Econsultancy 2013 Econsultancy.com | 6
7. There’s lots of mobile stats.
It seems pretty big and important.
Copyright Econsultancy 2013 Econsultancy.com | 7
8. Which online channels do you use for marketing?
State of digital marketing in Australia, Econsultancy
Copyright Econsultancy 2013 Econsultancy.com | 8
13. Mobile importance
“By 2015, companies will generate
50% of web sales via their social
presence and mobile applications.”
Copyright Econsultancy 2013 Econsultancy.com | 13
14. “If you don't have a
mobile strategy,
you don't have a
future strategy”
Eric Schmidt
Copyright Econsultancy 2013 Econsultancy.com | 14
15. Understand the medium and the context
Copyright Econsultancy 2013 Econsultancy.com | 15
16. Digital enhances and personalises physical experience
Neiman Marcus: In-store app
Copyright Econsultancy 2013 Econsultancy.com | 16
17. Searchers are
more likely to
notice ads when
they are in a
purchase
environment
Copyright Econsultancy 2013 Econsultancy.com | 17
18. Sample presentation only.
Please download the full version from:
http://econsultancy.com/au/reports/mobile-marketing-australia
Copyright Econsultancy 2013 Econsultancy.com | 18