Speed-Trap CRM 2.0. Survey
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http://econsultancy.com/reports/crm-2-0-report The CRM 2.0 Report, published by Econsultancy in association with Speed-Trap, is based on an online survey of more than 500 companies. The research looks at how customer relationship management is evolving and examines the extent to which organisations are able to integrate online and offline data to provide a more relevant and personalised customer experience, and drive better business performance. We examine the extent to which companies are practising "CRM 2.0". According to this research, there is a significant gap between what companies are doing in order to optimise and personalise the customer experience, and what they would like to do.
![CRM 2.0 Report 2009 Sponsored by Speed-Trap http://econsultancy.com/reports/crm-2-0-report Linus Gregoriadis Research Director Econsultancy.com Email: [email_address] Website: http://econsultancy.com](https://image.slidesharecdn.com/speedtrapcrm20survey-1234517565545674-1/85/Speed-Trap-CRM-2-0-Survey-1-320.jpg)
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Speed-Trap CRM 2.0. Survey
- 1. CRM 2.0 Report 2009 Sponsored by Speed-Trap http://econsultancy.com/reports/crm-2-0-report Linus Gregoriadis Research Director Econsultancy.com Email: [email_address] Website: http://econsultancy.com
- 4. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u CRM 2.0
- 7. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u Implementing a CRM 2.0 strategy
- 8. To what extent are the following statements true for your organisation? CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report
- 10. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u Data collection
- 16. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u Integration of online and offline data
- 18. How many individual online customer records does your company handle? CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report
- 21. What types of data are you able to link up with back office systems? CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report
- 22. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u Optimisation and personalisation
- 23. Are you able to perform any of the following techniques to optimise the user experience? CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report
- 25. To what extent does your organisation recognise that a visitor to your website will not always be “wearing the same hat”? CRM 2.0 Survey Report | http://econsultancy.com/reports/crm-2-0-report
- 26. CRM 2.0 Survey Report | http://econsultancy.com/reports/report-u Barriers to data collection and integration