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This information provided is confidential and protected information under the Australian Corporations Law and International Copyright Conventions. It 
should not be copied or redistributed without written consent of eCorner. The information is true and correct to the best knowledge of the company and 
its directors. If you receive this information in error please destroy it and notify eCorner. 
 
Costs & Issues Starting an eCommerce
Online Business
For the Small to Medium Sized Business
 
 
 
 
 
 
 
Prepared by: 
eCorner Pty Ltd 
ABN – 25 107 795 568 
 
Updated: April 12 
 
 
 
2
 
Contents	
Getting Started Selling Online ................................................................................................................. 4 
General Online Business Costs ............................................................................................................ 4 
Online Business Checklist .................................................................................................................... 5 
Business Fundamentals ................................................................................................................... 5 
Technology Fundamentals .............................................................................................................. 5 
Create a Business Plan .................................................................................................................... 5 
Online Store Costs Estimates .............................................................................................................. 6 
Turnover and Profits ........................................................................................................................... 6 
Domain and eMail ................................................................................................................................... 8 
SSL Certificates ........................................................................................................................................ 8 
Online Store Package .............................................................................................................................. 8 
Graphic Design ...................................................................................................................................... 10 
Custom Functionality ............................................................................................................................ 11 
Payment Gateways ............................................................................................................................... 12 
Shipping and Logistics ........................................................................................................................... 13 
SEO and SEM ......................................................................................................................................... 14 
Social Media and Social Commerce ...................................................................................................... 15 
Business blog, forum and guest book ............................................................................................... 15 
Communicate with your customers .............................................................................................. 15 
Product review and recommendation .............................................................................................. 15 
Let your customers decide ............................................................................................................ 15 
Questions about products ................................................................................................................ 16 
Help your customers ..................................................................................................................... 16 
RSS feeds ‐ Stay up‐to‐date ............................................................................................................... 16 
Gadgets ‐ Little helpers for your shop .............................................................................................. 16 
Social Media – Sharing your product content .................................................................................. 17 
Mobile commerce ............................................................................................................................. 17 
Facebook commerce ......................................................................................................................... 18 
Multi‐channel .................................................................................................................................... 18 
Running Your Online Business .............................................................................................................. 19 
The Four Pillars .................................................................................................................................. 19 
User Experience ............................................................................................................................ 19 
Trust and Security ......................................................................................................................... 19 
 
3
 
Content and Marketing ................................................................................................................. 20 
Customer Service and Help Desk .................................................................................................. 20 
Web Analytics ....................................................................................................................................... 21 
Visitor and Page Tracking .................................................................................................................. 21 
Online Store Examples .......................................................................................................................... 22 
Company Information ........................................................................................................................... 24 
Why eCorner? ................................................................................................................................... 24 
Contact Information .......................................................................................................................... 24 
 
 
 
4
 
Getting Started Selling Online
There are many people right now thinking of selling online. What are the real costs associated with 
starting an online business or adding an online shop to an existing business? This is a question we 
are hearing often and the answer is not always as clear as there are many different views and 
opinions in the market place.  
This document has been developed to answer common questions and provide advice. 
General Online Business Costs
When starting an online business selling products or services there are some costs which you can 
expect before you make your first sale. Your online store is a sales channel and acts like a sales 
person for your business. Selling online can be very cost effective as there are less human resource 
and infrastructure costs unlike a "bricks and mortar" business. But do not be fooled selling online is 
not free and your results will be directly dependant on your investment, quality of service and 
products. 
There are costs which will not be covered in detail in this document such as: 
 Cost of products 
 Warehousing 
 Logistics 
 Traditional marketing 
 Business taxes 
 Accountant and financial institution fees 
All these traditional costs still exist and don't magically vanish if you sell online. 
If you are reasonably technically capable and don’t mind doing some work yourself then the budget 
can be less than $100 a month for the online store. If you have a professional designer and web 
developers create a design and add content then your budget will need to start around $2,000 + 
$100 / month. The more design and functional complexity the more cost and therefore budget 
required. 
Your monthly costs may include such items as hosting, software, maintenance, content 
management, search engine optimisation and search engine marketing. 
But you can start small and add functionality later so the online store and your budget grow with 
your business. Successful selling online requires as much business acumen and planning (maybe 
more) as any traditional business. Getting started is not hard but there are so many opinions on the 
technology that can be confusing to a non‐technically minded person. There are also many technical 
terms and issues which often just confuse. 
 
 
5
 
Online Business Checklist
Business Fundamentals
 What is your business model 
 What kind of resources will you need 
 What is the demographic focus 
 What expertise is available  
 Self managed 
 Need assistance 
 Market and demographic shifts occurring 
 an ABN/ACN/ABRN ... 
 Tax model 
 Domain name/s 
Technology Fundamentals
 Business email addresses 
 SSL Certificate (recommended if you accept credit cards) 
 A merchant account or PayPal 
 Choose a pricing model 
 Shipping company to deliver products 
 Design and some development for your website 
 Search Engine Optimisation (SEO) 
 Content Marketing 
 Search Engine Marketing (SEM) 
 Web analytics to track touch points with visitors 
Create a Business Plan
 Make sure you know your market 
 Multi‐channel: Use a clicks‐and‐mortar strategy if possible  
 Integrate the shopping experience  
 How you will deal with 
 Content  
 Pricing & inventory  
 Logistics  
 Service & support  
 Payment & refund/returns  
 Security 
 Develop an easy‐to‐use purchase process  
 Consider localisation requirements  
 Consider customer relationship management and personalisation  
 Make sure that you select a scalable platform or solution 
 Make sure you have a team in place  
 Marketing Campaigns and requirements 
 Integrate to external systems, suppliers or 3PL 
 
 
6
 
Online Store Costs Estimates
 
  
Annual Recurring Costs  Small  Small + Services  Medium  Large 
Domain name 
(max cost / .com.au)   $        99.00   $        99.00   $          99.00    $          99.00 
Up to 5 business email address   $        99.00   $        99.00      
Up to 200 business email 
address       $        198.00    $        198.00 
SSL Certificate   
(2 year licence + Fixed IP 
Address and installation)     $     385.00   $        385.00    $        385.00 
Total Annual Recurring   $     198.00   $     583.00   $        682.00    $        682.00 
Monthly Recurring Costs  100 SKUs  150 Services  2,000 SKUs  10,000 SKUs 
Website   $        77.00   $     99.00   $        122.00    $        220.00 
SEO Assistance (estimate)       $        100.00    $        200.00 
SEM (estimate)       $     1,000.00    $     2,000.00 
Payment provider   Based on monthly and transaction fees by payment provider 
Shipping costs   Based on the number and types of shipments 
Total Monthly Recurring   $        77.00    $     99.00    $      1,222.00    $     2,420.00 
One time Costs (Optional)             
Design   $     600.00   $     600.00   $    1,000.00    $    4,000.00 
Customisation        $    1,000.00    $    5,000.00 
Total One Time Costs   $     600.00   $     600.00   $    2,000.00    $    9,000.00 
Total First Years Cost Estimate 
(from)   $  1,900.00+   $  2,850.00+   $    15,000.00+    $ 25,000.00+ 
 
For larger enterprises the costs may be significantly more depending on the number of visitors and 
level of activity which will impact the amount of traffic and size of the environment. Integration to 
third party systems link 3PL, ERP and Financial can require significant customisation. Compliance to 
PCI DSS and also to internal Standard Operating Environments may need auditability and checks for 
governance. 
Turnover and Profits
So what can you expect to make from an online store?  
This question is very hard to answer accurately. Most small businesses that operate online fail to 
properly track all the costs and expenses that they incur for their online store. The most obvious cost 
that is not considered is the business owner’s own time and effort.  
The effort that you apply to the online store will be proportional to the success and profitability.  
Like any business an online business needs to be run to make money.  
 
7
 
If managed properly and operated to a plan then an online store can be a tremendously profitable 
business. The overheard that creates operational issues for bricks and mortar stores such as 
property rental can be minimal for an online business.  
 
 
8
 
Domain and eMail
To run a successful website you might need a domain name and business email addresses. Visitors 
who come to your website may want to send you messages and we highly recommend that you do 
not use a personal email address. So you may need a sales and an info email address at least. Expect 
to pay around $99 per year for 5 email boxes, the more you get the cheaper they get. To set up a 
.com.au domain name you need a registered business with an ABN or ACN in Australia. You can 
expect to pay $99 for two years. Domains for .com will cost less but for Australia we recommend you 
get the .com.au domain. You can get cheap domain names but the service provider may not provide 
the DNS hosting which is necessary and will be an extra cost so check carefully. We have found with 
some of the really cheap overseas domain providers that the domain name is not transferrable for 
12 months and is basically not usable.  
Check the terms and conditions. There are many good Australian domain providers and prices vary 
greatly. Always ask if the DNS (Domain Name Server) costs are included or extra. 
SSL Certificates
The SSL or Secured Socket Layer is about providing security and confidence in your online shop. It is 
highly recommended that you have your own SSL if you expect to be really successful online. Many 
hosted solutions will come with shared SSL which means that it is secured. However when your 
visitors go to secured pages the URL (or your domain name) will change to that of the SSL Certificate 
owner who will be the payment provider or hosting company. This can cause concern and basket 
abandonment (potential buyers that add a product to your shopping cart but do not complete the 
sale).  
SSL Certificates from companies like COMODO will start around $385 / 2 year and you may have to 
pay a fee to your web developer to add it to your website. You will need a fixed IP address.  
Online Store Package
Generally you will find a number of different levels of packages that vary in price and capability. 
Different providers use different methods to define the packages that are available.  
eCorner packages are scalable up to 10,000's of products online. Our four most popular packages’ 
key difference is the number of products that are for sale on the website although the packages will 
vary in functionality. These are perfect for small to medium sized businesses.  
Our online store packages include hosting and data as part of the package. That is not the same with 
all providers so you should always make sure of the total cost of hosting, data and website. Our 
professional packages all integrate with Payment Gateways such as PayPal and eWAY that allow you 
to accept Credit Cards Online.  
All of our Payment Partners comply with the Payment Card Industry Data Security Standards (PCI 
DSS). 
 
9
 
eCorner hosted packages come in a number of different configurations depending on your 
requirements and budgets.  
 
 
Features snapshot  Features snapshot  Features snapshot  Features snapshot 
100 products 
5GB traffic 
1GB storage 
PayPal 
English only 
AU or NZ Dollars 
Wagtail Free  
 
 
150 resources 
20 products 
5GB traffic 
1GB storage 
PayPal 
eWay 
Blogs 
Forums 
Galleries 
Newsletters 
eMarketing 
Wagtail Free 
2,000 products 
10 resources 
10GB traffic 
2GB storage 
PayPal 
eWay  
Worldpay 
Australia Post 
Newsletters 
eMarketing 
eBay integration 
Forums  
Blogs 
Galleries 
Cross sell / up sell 
Product ratings 
2 Languages  
2 Currencies 
Wagtail Free 
10,000 products 
150 resources 
18GB traffic 
5GB storage 
PayPal 
eWay 
Worldpay 
Australia Post 
Newsletters 
eMarketing 
eBay integration 
Forums  
Blogs  
Galleries 
Cross sell / up sell 
Product ratings 
Product comparison 
5 Languages  
5 Currencies 
Wagtail Free 
       
 
eCorner can also provide virtual servers (VPS) and dedicated servers hosted in Australia. Our servers 
are built for eCommerce and we can also develop highly customised online stores and websites to 
meet any requirements. 
 
 
 
10
 
Graphic Design
With a Hosted eCommerce Solution you generally don't need to spend anything. If you have 
something special in mind for a custom logo or banner then it might need to be designed by a 
professional graphics designer. In general we would recommend that you get started with the 
designs available or talk to a web designer about your ideas. If you want a special design then they 
can help by working with you to refine your requirements but take a look at what is available for free 
first. A custom design can cost as little as $600 ‐ $1,200 to produce and add to the online shop. 
Shop design should always be effective and enable your 
visitors to find what they need on the shop.  
Clear menus and categories are important to allow your 
visitors to browse your store. 
Easy to find search bar – 80% of online sales come from a 
search. 
Mini‐basket always available 
Login box for registered members 
Promotional and special products clearly show 
Informational links such as Terms and Conditions, About Us, 
Contact Information, Privacy Policy, Sitemap, Resources simple to access.  
Shop designs should be as clean and as simple as possible while portraying a professional image to 
your potential customers. Trust decisions for a website are made in the first few seconds after the 
visitor hits the site. 
 
 
 
11
 
Custom Functionality
If you are starting a new eCommerce business we would recommend that you use as much of the 
out‐of‐the‐box or standard functionality as possible and our stores have it all. Your online business 
will start to make money for you then you can look at expanding and adding new functionality. The 
eCorner solution has many features that help you succeed online and custom development is not 
generally required. 
If custom development is needed we will provide a full proposal with specification and a work order 
that identifies the work and time for each task for your approval so you know what you will get. 
Expect to pay 25% ‐ 50% upfront. eCorner is a member of the Australian Computer Society and our 
developers are based here in Australia and the work is always done by eCorner staff.  
We are fully covered by professional indemnity insurance in the unlikely event that something goes 
wrong. 
Custom development has two levels of impact on overall costs. Firstly the cost of the initial scoping 
and development and secondly the cost of maintaining that custom work ongoing. 
Australia developers are in general very well regarded for their capabilities. You can expect to pay 
from $900.00 a day up to $1,800.00 a day depending on the company that does the development 
work for you. You should always agree on a scope of work and sign an agreement or work order that 
details what the development outcome will be. 
Custom development should be done based on a set of agreed requirements. 
Developing the design (look and feel) of your store and creating graphics for your use is not custom 
development. Web designers and web developers are two very different sets of skills. You should 
understand what each group will deliver. 
If using a web designer then ask for examples of their work and try to provide clear guidance on 
what you require. The designer will be able to recommend the best use of colours and layout. Expect 
to get at least 2 variations of design. 
 
 
12
 
Payment Gateways
If you want to accept credit cards online we recommend that you use a Payment Service Provider 
and process the credit cards via a Payment Gateway. There are strict regulations around the use and 
storage of credit card information which are regulated by the Payment Card Industry via their Data 
Security Standards; you can find more information at their website www.pcisecuritystandards.org or 
through your bank. 
Look for solutions that are PCI DSS compliant. Payment Gateways have to be integrated into your 
website. The leading Payment Gateways in Australia include: 
 
You will need to set up an account with the Payment Service Provider, and also an online merchant 
account with your bank, to take online payments. Setup costs vary dramatically from nothing at 
PayPal up to $500 for some providers. Some Payment Providers will also charge an annual fee varies 
from $200 to $500.  
You will pay transaction fees for each payment that you accept. Again these vary greatly but expect 
from 1.1% + 30 cents up to 4.5% or more depending on the Payment Service Provider. 
So check this out carefully. Your bank will also charge you some fees to set up your Online Merchant 
Account.  These do not vary greatly from bank to bank but shop around and ask questions.  
Different gateways support different banks so always ask your bank first. 
The eCorner solution supports many Australian and international payment 
providers as standard functionality and you do not need any special web 
development. 
eCorner recommend PayPal and eWAY as trusted payment providers. 
 
 
13
 
Shipping and Logistics
There are a wide variety of shipping methods that can be built in which you can setup on your 
website. These handle just about any possibility. Most common is integration to Australia Post for 
calculating shipping cost in the shopping basket. The actual shipping cost to send your packages is 
not part of the eCommerce package and you need to make sure that you calculate and add shipping 
cost correctly. 
Calculating the shipping cost can be more complex if you have heavy or large items or if you are 
shipping perishable goods like food or wine.  
Some products cannot be shipped in a normal fashion if they are dangerous goods that might be 
flammable or explosive. 
 
Free shipping is a great incentive for buyers so we would recommend that your pricing absorb the 
shipping cost when possible and you offer free shipping. You can tie that to the value in the 
shopping basket which is always a good idea. 
 
The eCorner packages also support Temando as a 
logistics solution and it will work for any sized business. 
Temando is a global fulfilment engine that has been built 
from the ground up as an enterprise level solution to overcome the hassle of sending freight in 
eCommerce environments. It introduces the concept of “cloud based logistics” to the industry, as it 
allows real time connectivity between “above the line” elements such as content management 
systems (CMS), shopping carts, enterprise resource planning (ERP) and “below the line” elements 
such as warehouse management and dispatch systems.  You can find out more at the Temando 
website – www.temando.com.  
 
 
14
 
SEO and SEM
Search Engine Optimisation and Search Engine Marketing can cost a lot of money. You really just 
need to follow the guidelines and advice and your website will be search engine friendly. But always 
remember that content is king and good SEO starts with good content. Search Engine Marketing is a 
cost you need to consider carefully. We have seen good web businesses fail because they spent too 
much on Cost per Click (CPC) programs which were not targeted.  
The actual cost of programs like Google Adwords and Yahoo Search Marketing will vary dramatically 
based on the types of products you sell and the geography that you target. Cost varies greatly based 
on the cost of each keyword and the quality of your ads and website. Remember the way this works 
is when someone clicks on your ad it costs you money whether they buy or not. So the best result is 
a very targeted set of ads and keywords. 
Also take a look at the directories like Yahoo Directories, Hotfrog and Cooeeonline and expect to pay 
a small listing fee.  
The price comparison engines are great if you are selling retail so check out Getprice and 
Shopping.com, again there are small fees involved. There is again lots of advice in our FAQs. 
Remember it may take 4 ‐ 6 weeks for the search engine crawlers to go to your website. 
If you want professional Search Engine Marketing (SEM) results we recommend that you engage an 
SEM specialist company like Hot Goanna. 
A good tip is to make sure your webstore is complete before submitting it to the search engines. You 
need to submit to search engines like Google, Yahoo and Bing.  
It is not difficult to submit your online store and see what search engines find. You will need a 
webmaster’s accounts with the search engines which are free. You just sign up and add your 
domain. You will need to verify ownership by adding an HTML tag or adding a file to your online 
store.  You can do that yourself in the ePages packages by using the marketing tools provided. 
Google – www.google.com/webmasters 
Bing ‐ www.bing.com/toolbox/webmaster  
Yahoo ‐ http://siteexplorer.search.yahoo.com/  
Most major search engines will allow you to submit an XML sitemap that will provide information to 
the search engine about your site. All eCorner packages allow you to automatically create XML and 
HTML site maps. Once created add the XML site map to your domain via the webmaster’s accounts 
discussed above. You can also contact eCorner and we will provide a comprehensive PDF document 
about SEO and advice for ePages stores.
 
 
15
 
Social Media and Social Commerce
In the world of online business today it is important to use every opportunity to connect with people 
who can buy from your store. You need to engage with each other via the social media sites such as 
Linkedin, Twitter, YouTube and Facebook. By creating business pages on these social media sites you 
can help people find your online store. 
If you interact and promote using forums and blogs this can also add value and bring you new online 
buyers. Blogs do not have to be long and complex just simple posts of a few hundred words that 
might be interesting information about your products and services; how best to use them or how 
they can deliver value or simply user success stories. 
Business blog, forum and guest book
Communicate with your customers
By using a business blog, a forum or a guestbook, you are showing your customers that you are open 
and present thus strengthening the customer relationship (i.e. customer retention).  The modules 
can be integrated into the website from the shop system and do not need to be linked via external 
blog or forum software.  Content of the integrated business blog as well as the forum are 
automatically made available as RSS feeds. 
Product review and recommendation
Let your customers decide
Customers prefer to purchase products that other customers have reviewed positively. To enable 
this in the ePages shop system, you can activate the "Product rating and review" and "Product 
recommendation" or "Tell‐a‐friend" function. 
You decide yourself whether this function can be 
used equally by all customers or only by registered 
customers. When reviews are written by 
customers, you can specify whether they will be 
visible immediately in the shop or whether they 
must first be approved by you. 
You can utilize the opinion of satisfied customers 
on price comparison and product portals as well as 
by eBay.  
eCorner packages have link‐ups to Getprice, 
shopping.com, Google Base and other platforms as well.  
 
 
 
16
 
Questions about products
Help your customers
Don't make your customers have to search for your contact information. Offer them an automated 
link to a contact form on every individual product page.  
RSS feeds - Stay up-to-date
Search engines and customers love content that's up‐to‐date. That's why you can embed RSS feeds 
with appropriate external content into your shop. Here you have the option of using already 
specified feeds or creating your own. 
As a participant in the free Amazon partner program, you as shop operator, have the option with the 
RSS feed function of bringing Amazon products into your shop and earning a commission on their 
sale.  
Gadgets - Little helpers for your shop
Gadgets are small programs that can be integrated into websites and shops in addition to the shop's 
actual content. Increase the entertainment value for your customers and increase the length of time 
they spend in your shop. With the ePages’ shop system, you have access to a large number of 
predefined gadgets.  
The Wikipedia gadget for instance facilitates looking up terms that are marked in the shop or 
website directly at the online encyclopaedia. You can thus immediately illustrate particular material 
types, for example, in a very elegant way.  
The YouTube gadget allows you to quickly and easily integrate your own product videos in your 
shop. 
 
 
 
 
 
 
17
 
Social Media – Sharing your product content
Your visitors and customers are now more than ever likely to use social networks like Facebook and 
Twitter to exchange information with friends and colleagues. So you can make it easy for them to 
share your content by adding the social sharing features in your online store. It is easy to 
automatically add by just enabling the Social Web feature under Marketing.  
 
 
 
 
 
Once you have done that you will see the “Like” 
and “Share” buttons appear on each of your 
product pages. Your customers can click on the 
links which will send your page”Llike” to Facebook 
or Twitter to be shared with your customers’ 
friends and network.  
 
 
 
Mobile commerce
More and more people are using their iPhones or Smart phones to search and 
buy online. With 50% of iPhone users having had some form of online 
transaction. We will deliver templates that are specific to iPhones and Smart 
Phones that are automatically delivered to consumers browsing from their 
phone to make the shopping experience simple. 
Product search and buy are simplified with easy to use icons and resized and 
proportioned content. 
 
18
 
Facebook commerce
Although still in the early days 
businesses are now directly selling 
from Facebook pages. Shops on 
Facebook provide the ability for the 
merchant to list products directly to a 
‘shop on Facebook’ and have the 
ability to directly ‘add to basket’ and 
go to the shop to complete payment 
and shipping. 
 
Multi-channel
Our solution provides for multiple channels‐to‐
market to be managed from a single store and 
management back office. This allows for 
integration of many facets of the online business 
to enhance the consumer experience and 
automate content delivery to portals such as 
Getprice, eBay and Shopping.com. 
Multi‐channel capabilities are essential for a successful online store. If the technology platform does 
not support multi‐channel you may need to have that support built by a web developer and it 
becomes a long term maintenance issue. 
 
 
19
 
Running Your Online Business
The Four Pillars
 
Running an online business is not so very different from  running a traditional business and requires 
that you spend time each day on some tasks. These are in general around the four key areas of the 
business. 
User Experience
 Business / web analytics 
 Ask for feedback 
 Shopping basket abandonment 
 Fresh content 
 Place test orders 
 Monitor using analytics 
 SEO / SEM 
 Search engine web master tool 
 Google / Bing / Yahoo 
 
Trust and Security
 Contact and access information 
 Terms and Conditions, and Privacy Policy 
 Payment provider – check payment processing and fraud 
 SSL and Site Seals 
 Unencrypted content 
User 
experience, 
interaction & 
design
Trust & 
security
Marketing, 
sales & 
unique selling 
proposition
Customer 
service & 
support
 
20
 
 HTTP content on HTTPS 
 Social networks and gadgets 
 Images 
 Establish a fraud checking process 
 
Content and Marketing
 Keep promotions fresh 
 Newsletters with coupons and offers 
 Subscribe / unsubscribe 
 Spam laws 
 Shipping as a competitive advantage 
 Monitor shipping costs and offers 
 Social networks and communicate 
 Facebook / Twitter / Forum / Blogs / YouTube 
 Shop on Facebook 
 
Customer Service and Help Desk
 My Account (registered) customers 
 Deliver the purchase quickly 
 Parcel tracking 
 Communicate / Follow‐up / Feedback 
 Access to service & support 
 Business eMail responses and follow‐up 
 Phone (1300 / 1800) responses 
 Monitor and respond to Support forum 
 Monitor and respond to Live Chat 
 
 
21
 
Web Analytics
Visitor and Page Tracking
A good online shop can often fail because the owners don't know what is really happening on the 
website. In order to understand the activity on the website you need to collect information about 
what visitors there are and what they do. This is collected by a web analytics program like Google 
Analytics. There are obviously many areas of analytics but the key issue is that you must, at a 
minimum, track activity like: 
 Visitors 
 Top content 
 Geographic location 
 Page impressions 
 Entry and exit pages 
 Order tracking – basket conversion rates 
 Sales tracking and reporting 
 Social media  
 
Analytics costs can vary and be more than the cost of the store in large and complex ecommerce 
environments but if you use Google Analytics it is free and for a service like Wagtail Analytics from 
eCorner, which provides real time data as it happens, the costs start at $20 / month. 
 
22
 
Online Store Examples
 
eCorner was founded in January 2004. Since then, we have accelerated the acquisition of customers 
and partners through investment in infrastructure, technology and marketing. Our, over 1,500, 
customers range from small, ‘home‐based’ businesses to large corporations and they all receive the 
same level of customer service and support. 
IT Logic store is developed and is hosted by eCorner. It lists over 
50,000 products and has an advanced search capability using Fact 
Finder. 
www.itlogic.com.au  
 
Urban Baby is a successful pure‐play online retailer based in 
Australia that provides unique baby products. Urban Baby online 
store is built and hosted by eCorner and lists thousands of products 
for sale online. 
www.urbanbaby.com.au  
 
 
New Directions Australia is one of the largest providers of essential 
oils and fragrances. eCorner has delivered an ePages Enterprise 
online store on dedicated servers hosted by eCorner. The web store 
is fully integrated with SAP ERP solution. 
www.newdirections.com.au 
 
 
DIY Superstore was built and is hosted by eCorner using ePages V6. 
The store sells all types on home improvement, handyman supplies 
and tools. There are over 5,000 products listed online. 
 
www.diysuperstore.com.au  
 
   
 
23
 
 
 
Weight Watchers is one of the world’s largest retailers. They sell all 
manner of merchandise and memberships online. eCorner provides 
Weight Watchers with a dedicated hosting environment to support 
their ePages Enterprise edition online webshop. eCorner provides a 
complete hosting, development, deployment and project 
management service. 
 
www.weightwatchers.com.au and www.weightwatchers.co.nz. 
 
 
 
 
24
 
Company Information
Why eCorner?
 
We provide development and implementation using our own developers based in Australia. We 
provide a secure and advanced hosting environment that has been purposely built to support the 
needs of online retailers and eCommerce. 
 
Our solutions are Multi‐channel, with local customer service and support, using leading eCommerce 
technology with over 1,500 Australian and New Zealand users, and 60,000+ worldwide users.  
Contact Information
eCorner Pty Ltd  
(ABN # 25 107 795 568) 
 
Head Office:          Mailing Address: 
5/310 Victoria Road        PO Box 938 
Gladesville NSW 2111        Gladesville NSW 1675 
AUSTRALIA          AUSTRALIA 
 
Freecall Australia:   1800 033 845 
Freecall New Zealand:   0800 501 017 
International Phone:   +61 2 9494 0200 
Fax:       +61 2 9817 8975 
 
Enquiries eMail    info@ecorner.com.au 
Corporate Website    www.ecorner.com 
Buy a store      www.ecornerstoresplus.com.au 
eCorner Marketplace    www.ecornerstores.com.au 
 
 

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