This document discusses analyzing and summarizing business models using a business model canvas. It references analyzing Adidas' business model in 2006 and 2011. The business model canvas is used to visually represent a business model and should clearly show how the business makes money. Last week options were developed using an options sheet and the concept of "ritualized dissent" was discussed in relation to the Adidas case study.

1. Presentatie titel Rotterdam, 00 januari 2007 the bottom line Rotterdam, 6 september 2010

4. Business models

7. Businessmodel canvas

10. Make “sense” of Adidas’ business model (anno 2006) (anno 2006)

13. Make “sense” of Adidas’ business model (anno 2011) (anno 2011)