An overview presentation of Movellas.com as it develops into Movellas 2.0. Movellas is a mobile publishing community for text and mobile novels. Presentation by Ed Celis

1. what’s the story?

2. Is the first European mobile & web community
platform for aspiring, first-time and amateur
authors.

3. movellas allows users to write and distribute their
own short stories, read and comment on others’
stories, and create a personal place to share their
stories, books, and reading & writing interests.

4. With movellas, users can discover new friends,
authors, and books on the basis of their
preferences, interests and other information that is
searchable through the service.

5. The service also allows for users to collaborate on
the creation of books and short stories, as well as
to develop and publish e-books ...

6. from their mobile phone

7. established
in January 2010, and funded by Danish VC Investor
Seed Capital Aps (named Best Danish Venture
Capital Company in 2010)

8. launched
in Denmark march 2010. 2500 registered
users, 500 super users, over 600
published novels.
movellas-generated content has been
read over 28,000 times.

9. marketing
plan dk
currently implementing a social marketing campaign using
GoSocial, europe’s largest social media promotion company.
Danish based, agile, and innovative GoSocial specializes in
reaching movellas target audience.
movellas is fully integrated to facebook and twitter

10. social marketing
samples

11. distribution
plan dk
implementing an online marketing campaign in collaboration
with wendy.dk and olivianet.dk to increase our visibility with
girls ages 14-20. Th campaign will include banners, inclusion
of reader’s best stories on both publications, and prizes

12. wendy
& olivia

13. In addition to working with Egmont publishing, we are
partners currently working with Denmark’s National Library, the
Library of Copenhagen, and Gydendal Publishing to use the
movellas platform for education purposes.

14. global
distribution
to launch via distribution partnership with Getjar to all mobile
platforms including Android, Apple, Blackberry, Flash Lite,
Java, Palm OS, Symbian, WebOS, and Windows Mobile.
Using Getjar’s platform, movellas apps will be distributed to
operators such as Vodafone, Virgin, Optimus, Sprint, Reliance
and others.

15. partners for UK launch movellas is in negotiation with local partners
such as the National Magazine Company, Random House,
& others ....
plus, movellas is fully integrated to facebook and twitter

16. system overview

17. platform
Built upon Java using the industry
standard and well proven J2EE (Java
Enterprise Edition).
movellasʼ platform is highly scalable,
portable, and reliable

18. billing &
credit
Currently enabled to process mobile payments in Scandinavia
using leading provider Unwire. The system has a built-in
“smart billing” function that matches purchases with
partnering billing providers / solutions.
the platform is built to rapidly and safely support new markets

19. business the system has four monetisation
methods: a virtual credit scheme for
subscribers, a self promotion scheme
for authors, promotion deals with
publishers, and advertising campaigns.

20. incentive scheme

21. users
are incentivized to maintain a high
engagement within the community. To create
and sustain growth, the service will run
continuous fun and engaging campaigns,
competitions, and provide feedback to users.
success in social media depends on rewarding
users for participating

22. points are
A pay-as-you-go service.
Every time credit runs out, the user pays to get more poins to award
coins to each other.

23. points are

24. points are
used as incentives for people to engage in activities such as:

25. points are
used as incentives for people to engage in activities such as:
• Crediting them with points when appropriate

26. points are
used as incentives for people to engage in activities such as:
• Crediting them with points when appropriate
• Rewarding super users with recognition. For example, have an “activity
chart” naming the most prolific authors and most active members (most
awards given)

27. points are
used as incentives for people to engage in activities such as:
• Crediting them with points when appropriate
• Rewarding super users with recognition. For example, have an “activity
chart” naming the most prolific authors and most active members (most
awards given)
• Each month sees the a prize given to the author with the highest
number of points

28. network incentives

29. network incentives
users can be rewarding for introducing new members to the service:

30. network incentives
users can be rewarding for introducing new members to the service:
• For example, if a user introduces friends

31. network incentives
users can be rewarding for introducing new members to the service:
• For example, if a user introduces friends
– The friend MUST have bought credits – not just join

32. network incentives
users can be rewarding for introducing new members to the service:
• For example, if a user introduces friends
– The friend MUST have bought credits – not just join
– For 3 friends the introducer is rewarded with a ‘featured authored credit’

33. network incentives
users can be rewarding for introducing new members to the service:
• For example, if a user introduces friends
– The friend MUST have bought credits – not just join
– For 3 friends the introducer is rewarded with a ‘featured authored credit’
– For 5, the introducer get a free £3 book voucher (sponsored by a company)

34. network incentives
users can be rewarding for introducing new members to the service:
• For example, if a user introduces friends
– The friend MUST have bought credits – not just join
– For 3 friends the introducer is rewarded with a ‘featured authored credit’
– For 5, the introducer get a free £3 book voucher (sponsored by a company)
– For 10 friends – gets a £5 book voucher (sponsored by a company)

35. reward
• Users will be able to award ‘bronze’, ‘silver’ or ‘gold’ coins to
each other.

36. points
• Awarding coins costs ‘points’ paid for by a PSMS mechanism,
through Credit Card or Paypal.
or =

37. points explained

38. points explained
•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)

39. points explained
•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)
• £5 equates to 100 (each point is worth 5p)

40. points explained
•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)
• £5 equates to 100 (each point is worth 5p)
• We charge users for specific functionality in points – not money

41. chargable
actions

42. chargable
actions
• Becoming a featured author (50points for a defined period of time –
a week for example or longer)

43. chargable
actions
• Becoming a featured author (50points for a defined period of time –
a week for example or longer)
• Rating submissions from other users (for every rating provided, they get
a small number of free credits back)

44. chargable
actions

45. chargable
actions
• Awarding a bronze award = 5points (25p) with 1 point credited

46. chargable
actions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited

47. chargable
actions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited
• Awarding a Gold award = 15 points (75p) with 3 points credited

48. chargable
actions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited
• Awarding a Gold award = 15 points (75p) with 3 points credited
• Wanting SMS updates = 2 points per notification (we need easy switch
on and switch off for this)

49. movellas offers an opportunity to engage
a highly targeted, passionate, and
engaged community

50. advertising
Sponsored
ads:
simple
(or
dynamic)
link
to
mobile
shop

51. self-promotion
Competitor Textnovel.com charges: $10
(Two Weeks), $25 (Five Weeks), $50
(Eleven Weeks)
Featured
Authors
pay
to
get
no;ced
and
to
try
and
drive
the
readership
and
reviews
of
their
book... with advertising banners
which rotate every minute

52. competitions
Sponsored by publishers and designed to add a
social network element to them, these
campaigns will generate continuous income and
add to the value proposition of the service to
users and partners

53. Movellas aims at becoming the leading
writer and reader social community in the
mobile space.

54. Read, write, share!