Focus on how companies can benefit from adopting socially curated content on brand and retailer websites. 100+ million photos are posted on Instagram alone every day, but how can this content be filtered to ensure it safely represents our brands, whilst measuring a tangible ROI impact?
We’ll show you how market leading brands are already doing it, so you can too. From creating a seasonal campaign, to launching a new product; whatever your objective, we’re here to help.
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7. 51%
ENGAGEMENT
with social posts
43%
CONVERSION LIFT
when shoppers interacted
with social images
vs. WHEN THEY DO
NOT INTERACT
72%
of Millennials are MORE
LIKELY TO PURCHASE
based on photos from other
shoppers
48% of shoppers
LEAVE A SITE if visual
content is not available
10. 1
Collect
3
Display
Gather content from any
source and obtain the
rights to use
(mix of CGC + branded)
2
Moderate
Human moderation, curation,
and product tagging
Powerful
automated
filtering
Display on your site,
repurpose content for your
campaigns, and share across
the Bazaarvoice network
4
Analyse
Understand how your visual
content performs to optimise
the highest ROI producing
images
11. Social Networks
Source images via #hashtag campaigns
Direct Submissions
Ask for visual content directly on your site
Content Request Email
Increase shoppable images with product matching
Collect high volume and high quality content
12. Author permissions to keep you protected
BV clients
see a
70%approval rate from rights
management requests
We support Instagram
and Twitter’s automated
Rights Management
13. Photos from verified customers
Optimised for mobile and integrates with existing review request email
17. Creating successful strategies for visual content
ON A
PRODUCT
LEVEL
ON A
CAMPAIGN
LEVEL
ON A
CATEGORY/
BRAND LEVEL
TYPE OF CONTENT
INSPIRATIONAL
TYPE OF CONTENT
INSPIRATIONAL
TYPE OF CONTENT
FUNCTIONAL
BEHAVIOUR IMPACTED
AWARENESS
BEHAVIOUR IMPACTED
CONSIDERATION
BEHAVIOUR IMPACTED
CONVERSION