SlideShare une entreprise Scribd logo

Hospital Social Media

•Télécharger en tant que PPT, PDF•
•
Ed Bennett
Ed Bennett

Presented at SocialHealth on September 19, 2011 - Resources and discussion at http://ebennett.org/sxsh/

Santé & MédecineTechnologieBusiness
1  sur  26
Hospital Social Media Overview and Current Realities Ed Bennett University of Maryland Medical System Social Health 2011 Philadelphia, PA | September 19, 2011
My Background ,[object Object],[object Object],[object Object],[object Object],Page  Core Web Management Skills
Page  La Primavera by Botticelli
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People doing what people do: with
Why It Matters Facebook is #1 Google drops to #2
Why It Matters This is like Johns Hopkins dropping to #2
 
Pew Internet Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Pew Internet Research Findings
Health Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
Fundamental Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ How Facebook Saved My Son’s life” Source: Slate.com July 13, 2011 http://www.slate.com/id/2297933/
Special Issues for Healthcare Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Placenta Incident”
Hospital Social Media Types
Rapid Growth: YouTube and Twitter
How Hospitals Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Service: Emory Emory Healthcare Blog: http://bit.ly/m07r09
Emory Healthcare Blog: http://bit.ly/m07r09
Education: Inova Health: Fit For 50 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations: Children’s Hospital “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Dir. of Patient and Family Communications
Patient Support Groups University of Maryland ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundraising: Md. Medical Center
 
[object Object],[object Object],[object Object],[object Object],[object Object],Quick Response: Dozer the Dog ,[object Object],[object Object],[object Object],UMMS Social Media Efforts Results:
Ed Bennett Director of Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu / ebennett.org Twitter: @edbennett

Recommandé

Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social MediaEd Bennett
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Jennings Healthcare Marketing (Dan Dunlop)
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesEd Bennett
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotKent State University
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareEd Bennett
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaEd Bennett
 

Recommandé

Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social MediaEd Bennett
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Jennings Healthcare Marketing (Dan Dunlop)
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesEd Bennett
 
Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotKent State University
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareEd Bennett
 
May 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaMay 2010 presentation on hospitals and social media
May 2010 presentation on hospitals and social mediaEd Bennett
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareKent State University
 
Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social MediaWax Custom Communications
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social MediaKent State University
 
Social Media Final
Social Media FinalSocial Media Final
Social Media FinalEric Newman
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014adigaskell
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Caresephma
 
There's an App for That!
There's an App for That!There's an App for That!
There's an App for That!Ali Bonar
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And NursingRenee Bell
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Ed Bennett
 
Mobile Health for Development
Mobile Health for DevelopmentMobile Health for Development
Mobile Health for DevelopmentEye For Pharma Events
 
Social Media and Medicine
Social Media and MedicineSocial Media and Medicine
Social Media and MedicineYazan Kherallah
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersGreenway Health
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a surveyPat Rich
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providersjmbhan
 
Social Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without BoundariesSocial Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without BoundariesAli Bonar
 
Social Media in the Public Service
Social Media in the Public ServiceSocial Media in the Public Service
Social Media in the Public ServiceJairus Pryor
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicyEmily Davis Consulting
 

Contenu connexe

Tendances

Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
 
Social Media Final
Social Media FinalSocial Media Final
Social Media FinalEric Newman
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014adigaskell
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaPat Rich
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Caresephma
 
There's an App for That!
There's an App for That!There's an App for That!
There's an App for That!Ali Bonar
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And NursingRenee Bell
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Ed Bennett
 
Social Media and Medicine
Social Media and MedicineSocial Media and Medicine
Social Media and MedicineYazan Kherallah
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersGreenway Health
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a surveyPat Rich
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providersjmbhan
 
Social Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without BoundariesSocial Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without BoundariesAli Bonar
 

Tendances (20)

Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in Healthcare
 
Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers? Social media in health--what are the safety concerns for health consumers?
Social media in health--what are the safety concerns for health consumers?
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social Media
 
Social Media Final
Social Media FinalSocial Media Final
Social Media Final
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in Healthcare
 
Tweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social mediaTweeting in Real Time: A practical lesson in getting set up in social media
Tweeting in Real Time: A practical lesson in getting set up in social media
 
Digital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient CareDigital Citizenship and Social Media in Patient Care
Digital Citizenship and Social Media in Patient Care
 
There's an App for That!
There's an App for That!There's an App for That!
There's an App for That!
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And Nursing
 
Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009Hospitals & Social Media - Fall 2009
Hospitals & Social Media - Fall 2009
 
Mobile Health for Development
Mobile Health for DevelopmentMobile Health for Development
Mobile Health for Development
 
Social Media and Medicine
Social Media and MedicineSocial Media and Medicine
Social Media and Medicine
 
Social Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part IISocial Media Research and Practice in the Health Domain - Tutorial, Part II
Social Media Research and Practice in the Health Domain - Tutorial, Part II
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare Providers
 
Canadian physicians and social media: a survey
Canadian physicians and social media: a surveyCanadian physicians and social media: a survey
Canadian physicians and social media: a survey
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providers
 
Social Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without BoundariesSocial Media in Medicine: A Podium Without Boundaries
Social Media in Medicine: A Podium Without Boundaries
 

En vedette

Social Media in the Public Service
Social Media in the Public ServiceSocial Media in the Public Service
Social Media in the Public ServiceJairus Pryor
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicyEmily Davis Consulting
 
Social Media in Public Administration
Social Media in Public Administration Social Media in Public Administration
Social Media in Public Administration Jim Flick
 
Social Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsSocial Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsVere Software
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!Paul McIvor
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For HospitalsPaul McIvor
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practicescarbrac
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...Harshavardhan MP
 
Social Media for Police Departments
Social Media for Police DepartmentsSocial Media for Police Departments
Social Media for Police DepartmentsTurell Group
 
For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. @chrisboyer LLC
 
Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Unmetric
 
Why should Banks use social media?
Why should Banks use social media?Why should Banks use social media?
Why should Banks use social media?Hassan Khan
 
Social Media in the Banking industry
Social Media in the Banking industrySocial Media in the Banking industry
Social Media in the Banking industryDigital Strategist
 
[Report] Top Banks on Social Media for June 2014
[Report] Top Banks on Social Media for June 2014[Report] Top Banks on Social Media for June 2014
[Report] Top Banks on Social Media for June 2014Social Samosa
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking PresentationAnusorn Kansap
 

En vedette (19)

Social Media in the Public Service
Social Media in the Public ServiceSocial Media in the Public Service
Social Media in the Public Service
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, Policy
 
Social Media in Public Administration
Social Media in Public Administration Social Media in Public Administration
Social Media in Public Administration
 
Social Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement InvestigationsSocial Media Policy & Law Enforcement Investigations
Social Media Policy & Law Enforcement Investigations
 
Social Media & Law Enforcement 2013
Social Media & Law Enforcement 2013 Social Media & Law Enforcement 2013
Social Media & Law Enforcement 2013
 
Get your crayons back!
Get your crayons back!Get your crayons back!
Get your crayons back!
 
Social Media For Hospitals
Social Media For HospitalsSocial Media For Hospitals
Social Media For Hospitals
 
Hospital Social Media Best Practices
Hospital Social Media Best PracticesHospital Social Media Best Practices
Hospital Social Media Best Practices
 
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
Analysis of Social Media Profiles of Indian Banks - HDFC, ICICI, AXIS, SBI, ...
 
Social Media for Police Departments
Social Media for Police DepartmentsSocial Media for Police Departments
Social Media for Police Departments
 
Hospitals on Social Media
Hospitals on Social MediaHospitals on Social Media
Hospitals on Social Media
 
For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis. For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis.
 
Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016Social Media Report - Banks (UAE) July 2016
Social Media Report - Banks (UAE) July 2016
 
Why should Banks use social media?
Why should Banks use social media?Why should Banks use social media?
Why should Banks use social media?
 
Social Media and Banks
Social Media and BanksSocial Media and Banks
Social Media and Banks
 
Social Media in the Banking industry
Social Media in the Banking industrySocial Media in the Banking industry
Social Media in the Banking industry
 
[Report] Top Banks on Social Media for June 2014
[Report] Top Banks on Social Media for June 2014[Report] Top Banks on Social Media for June 2014
[Report] Top Banks on Social Media for June 2014
 
Social Networking Presentation
Social Networking PresentationSocial Networking Presentation
Social Networking Presentation
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 

Similaire à Hospital Social Media

ePatCon11: Bennett - Hospitals and Social Media - What's Working?
ePatCon11: Bennett - Hospitals and Social Media - What's Working?ePatCon11: Bennett - Hospitals and Social Media - What's Working?
ePatCon11: Bennett - Hospitals and Social Media - What's Working?e-Patient Connections
 
Social Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachSocial Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachMark Miller
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on FacebookEd Bennett
 
Employing Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachEmploying Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachShana Rieger
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11roeyer
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11roeyer
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
 
Social networking tools for Health
Social networking tools for HealthSocial networking tools for Health
Social networking tools for HealthManny Hernandez
 
Scottsdale.2012
Scottsdale.2012 Scottsdale.2012
Scottsdale.2012 Clara Song
 
Ou grand rounds.08.2011
Ou grand rounds.08.2011Ou grand rounds.08.2011
Ou grand rounds.08.2011Clara Song
 
Game 2010 - Social Networking and CME
Game 2010 - Social Networking and CMEGame 2010 - Social Networking and CME
Game 2010 - Social Networking and CMELawrence Sherman
 
The social life of healthcare
The social life of healthcareThe social life of healthcare
The social life of healthcareMaureen Hall
 
Participant driven-health
Participant driven-healthParticipant driven-health
Participant driven-healthMelanie Swan
 
Consumer health trends
Consumer health trendsConsumer health trends
Consumer health trendsPaul Grant
 
Social Media and Medicine
Social Media and MedicineSocial Media and Medicine
Social Media and MedicineYazan Kherallah
 

Similaire à Hospital Social Media (20)

ePatCon11: Bennett - Hospitals and Social Media - What's Working?
ePatCon11: Bennett - Hospitals and Social Media - What's Working?ePatCon11: Bennett - Hospitals and Social Media - What's Working?
ePatCon11: Bennett - Hospitals and Social Media - What's Working?
 
Social Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachSocial Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand Reach
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on Facebook
 
Employing Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachEmploying Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand Reach
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11
 
Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11Mhc new yearcampaign2011gm 1-11-11
Mhc new yearcampaign2011gm 1-11-11
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection Final
 
Social networking tools for Health
Social networking tools for HealthSocial networking tools for Health
Social networking tools for Health
 
Day 2_Facebook, Ning_Hernandez
Day 2_Facebook, Ning_HernandezDay 2_Facebook, Ning_Hernandez
Day 2_Facebook, Ning_Hernandez
 
Social Media and Ethics
Social Media and EthicsSocial Media and Ethics
Social Media and Ethics
 
Scottsdale.2012
Scottsdale.2012 Scottsdale.2012
Scottsdale.2012
 
Ou grand rounds.08.2011
Ou grand rounds.08.2011Ou grand rounds.08.2011
Ou grand rounds.08.2011
 
Game 2010 - Social Networking and CME
Game 2010 - Social Networking and CMEGame 2010 - Social Networking and CME
Game 2010 - Social Networking and CME
 
The social life of healthcare
The social life of healthcareThe social life of healthcare
The social life of healthcare
 
Ass3 Form
Ass3 FormAss3 Form
Ass3 Form
 
Participant driven-health
Participant driven-healthParticipant driven-health
Participant driven-health
 
SSPR.2011
SSPR.2011SSPR.2011
SSPR.2011
 
Consumer health trends
Consumer health trendsConsumer health trends
Consumer health trends
 
De Paul Chicago
De Paul Chicago De Paul Chicago
De Paul Chicago
 
Social Media and Medicine
Social Media and MedicineSocial Media and Medicine
Social Media and Medicine
 

Plus de Ed Bennett

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...Ed Bennett
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemEd Bennett
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaEd Bennett
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationEd Bennett
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference Ed Bennett
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Ed Bennett
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri PresentationEd Bennett
 
Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationEd Bennett
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketingEd Bennett
 

Plus de Ed Bennett (9)

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? (Wave ...
 
Selecting a CMS for a Large Health System
Selecting a CMS for a Large Health SystemSelecting a CMS for a Large Health System
Selecting a CMS for a Large Health System
 
Three things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social MediaThree things I've learned about Healthcare Social Media
Three things I've learned about Healthcare Social Media
 
Mayo Ragan 2011 Presentation
Mayo Ragan 2011 PresentationMayo Ragan 2011 Presentation
Mayo Ragan 2011 Presentation
 
Mayo / Ragan Conference
Mayo / Ragan Conference Mayo / Ragan Conference
Mayo / Ragan Conference
 
Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI Hospitals and Social Media - NACHRI
Hospitals and Social Media - NACHRI
 
Nachri Presentation
Nachri PresentationNachri Presentation
Nachri Presentation
 
Presentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital AssociationPresentation at the Oklahoma Hospital Association
Presentation at the Oklahoma Hospital Association
 
Hosptials and Search engine marketing
Hosptials and Search engine marketingHosptials and Search engine marketing
Hosptials and Search engine marketing
 

Dernier

Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora
 
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...parulsinha
 
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...Dipal Arora
 
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...aartirawatdelhi
 
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Dipal Arora
 
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...tanya dube
 
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora
 
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Call Girls in Nagpur High Profile
 
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...Arohi Goyal
 
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426jennyeacort
 
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...astropune
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...parulsinha
 
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service AvailableDipal Arora
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Servicevidya singh
 

Dernier (20)

Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Guntur Just Call 8250077686 Top Class Call Girl Service Available
 
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
Russian Call Girls Service Jaipur {8445551418} ❤️PALLAVI VIP Jaipur Call Gir...
 
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Cuttack Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
Call Girls in Gagan Vihar (delhi) call me [🔝 9953056974 🔝] escort service 24X7
 
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
Call Girls Visakhapatnam Just Call 8250077686 Top Class Call Girl Service Ava...
 
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
Night 7k to 12k Navi Mumbai Call Girl Photo 👉 BOOK NOW 9833363713 👈 ♀️ night ...
 
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Faridabad Just Call 9907093804 Top Class Call Girl Service Available
 
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
 
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
Premium Bangalore Call Girls Jigani Dail 6378878445 Escort Service For Hot Ma...
 
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Agra Just Call 8250077686 Top Class Call Girl Service Available
 
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
Book Paid Powai Call Girls Mumbai 𖠋 9930245274 𖠋Low Budget Full Independent H...
 
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
All Time Service Available Call Girls Marine Drive 📳 9820252231 For 18+ VIP C...
 
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
Call Girls in Delhi Triveni Complex Escort Service(🔝))/WhatsApp 97111⇛47426
 
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...
♛VVIP Hyderabad Call Girls Chintalkunta🖕7001035870🖕Riya Kappor Top Call Girl ...
 
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
Premium Call Girls In Jaipur {8445551418} ❤️VVIP SEEMA Call Girl in Jaipur Ra...
 
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Coimbatore Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Jabalpur Just Call 8250077686 Top Class Call Girl Service Available
 
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort ServicePremium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
Premium Call Girls Cottonpet Whatsapp 7001035870 Independent Escort Service
 

Hospital Social Media

  • 1. Hospital Social Media Overview and Current Realities Ed Bennett University of Maryland Medical System Social Health 2011 Philadelphia, PA | September 19, 2011
  • 2.
  • 3. Page  La Primavera by Botticelli
  • 4.
  • 5.
  • 6. Why It Matters Facebook is #1 Google drops to #2
  • 7. Why It Matters This is like Johns Hopkins dropping to #2
  • 8.  
  • 9.
  • 10.
  • 11. Health Values Social Media Values Risk averse Risk taking Information from authoritative sources Network Reputation Privacy and security regulated Anyone can publish anything Data tightly controlled Information freely distributed Tight intellectual property Use licenses with few restrictions
  • 12.
  • 13. “ How Facebook Saved My Son’s life” Source: Slate.com July 13, 2011 http://www.slate.com/id/2297933/
  • 14.
  • 16. Rapid Growth: YouTube and Twitter
  • 17.
  • 18. Customer Service: Emory Emory Healthcare Blog: http://bit.ly/m07r09
  • 19. Emory Healthcare Blog: http://bit.ly/m07r09
  • 20.
  • 21. Public Relations: Children’s Hospital “ When our nurses are stressed or discouraged they go to our Facebook page and read the 100’s of positive comments from former patients.” - Matt Cyr, Dir. of Patient and Family Communications
  • 22.
  • 24.  
  • 25.
  • 26. Ed Bennett Director of Web & Communications Technology University of Maryland Medical System Phone: 410-328-0771 Email: ebennett@umm.edu / ed@ebennett.org Web: umm.edu / ebennett.org Twitter: @edbennett

Notes de l'éditeur

  1. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  2. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  3. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  4. Here's are a few of the ways Hospitals are using Social Media right now. (focus on the Patient Ed / Customer Service / Brand monitoring points)
  5. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.
  6. It’s fundamentally different than traditional one-to-many models. Models that give complete control to the publisher.