This document discusses Cincom's Acquire product, which is a multi-channel selling suite for companies that sell complex products and services. It aims to fill the gap between ERP and CRM by streamlining the enquiry-to-order process and improving sales effectiveness across channels. The Acquire product uses a knowledge-based application platform and rules engine to provide guided selling, solution specification, product configuration, pricing, and proposal generation capabilities. It can integrate with CRM and ERP systems like Microsoft Dynamics and SAP.
1. Fill the gap between ERP and CRM. Cincom, a global provider enabling complex manufacturers to dramatically streamline their Enquiry-to-Order processes and improve sales effectiveness across all channels – from direct sales to the web
2. Market segment definition The Cincom Acquire market segment falls within the Customer Relationship Management (CRM) market segment. Analysts such as AMR and Gartner currently classify Cincom within the SALES CONFIGURATION sub-segment of CRM. Because the Cincom Acquire offering addresses a broader scope of the CRM landscape than competitive SALES CONFIGURATION offerings, we describe our offering as a “MULTI-CHANNEL SELLING SUITE for COMPANIES THAT SELL COMPLEX PRODUCTS AND SERVICES ”. Market Segment Designation: Multi-channel selling for Complex Products and Services
3. Industry Applications Manufacturing Guided Selling, Physical & Market Constraints, Product & Service Configuration, Estimating, Pricing, Document Generation, Proposal Approval Processes Financial Services & Insurance Needs Analysis & Recommendation, Lifestyle & Market Constraints, Decision Support, Intelligent Scripting, Document Generation, Offer Approval Processes, cross-selling Health Medical Plan Administration, Lifestyle & Market Constraints, Service Recommendation, Intelligent Scripting, Document Generation, Offer Approval Processes Construction Project & Work Definition, Rule Based Cost Estimating, Pricing, Bid Approval Processes Telco’s and Utilities Guided Selling, Complex Service Pricing, Offer Approval Processes,Document Generation
4. Complexity… Complex Processesoptimization Design to Order Diagnostic Customization GuidedProcesses Document Configured Processes ProductsSelection Assemble to Order ConfiguredProducts Simple Complex Products& Services
5. Characteristics Companies that sell products and services with the following characteristics : High variation High value Complexpricing Complex features Expert driven Sell via multiple channels Discreteunits (BTO, ETO)
8. Acquire Sales and Product Configurator Cincom, a global provider enabling complex manufacturers to dramatically streamline their Enquiry-to-Order processes and improve sales effectiveness across all channels – from direct sales to the web
10. Knowledge Based Application Platform Knowledge-based Rules Environment which integrates with .NET Visual Studio, Empowering both IT and BUSINESS USERS “Outboard” complex business rules Best of both worlds Leverage power of Visual Studio to develop and integrate applications (developers) Leverage power of Graphical rules / Engines to develop knowledge base (users) End-user Modeling Environment Integrated Data Services for MS Dynamics Open Rule Base XML Based Runtime API 9/8/2010 10 Cincom Systems, Inc. - Confidential
11. Knowledge Based Application Platform Central Knowledge Repository Hybrid Rules Engines Ease of maintenance Integrates with .NET Visual Studio, Graphical rules / Engines to develop knowledge base End-user Modeling Environment Integrated Data Services for MS Dynamics 9/8/2010 11 Cincom Systems, Inc. - Confidential
29. Cincom Acquire SPC – Summary of Key Features Ease of Use Rapid Development Customized Environment Enterprise Solution Security Multiple KM Techniques Generative Outputs Modular Applications Integration Deployment
32. Eric Dbjay Business Development Manager Cincom Systems Canada Ltd. 1 Place Ville Marie H3B 2B5 Office: 514.866.8661 Ext.104 Cel : 514 649 0009 www.cincomacquire.com CINCOM and the Quadrant Logo are registered trademarks of Cincom Systems, Inc. All other trademarks belong to their respective companies.
Notes de l'éditeur
A backbone component of Acquire SPC is the modeler environment, GURU. It supports the development of enterprise applications which incorporate complex business rules in a centrally managed Knowledge Repository. It enables Knowledge and best practices to be shared across the enterprise via a common rule base.The Knowledge Repository is supported by easy-to-use graphical tools that enable business users to manage business logic independent of the application code.Acquire enables business users to focus on business issues, while IT personnel focus on IT issues. You can develop full-function, knowledge based applications that are controlled exclusively by business criteria, expressed graphically and intuitively by your business experts.This important feature allows you to implement new business processes, policies and procedures in minutes rather than days or weeks. You can rapidly modify applications to reflect changes to the way in which you run your business, including new product and service offerings, new policies, new regulations and new promotions. As such, business rules can be put into effect as soon as they are defined by the business community, thus eliminating time consuming delays associated with applicationre-programming and re-certification.These Declarative Rules are executed by a variety of windows and web applications using a unique and powerful Hybrid Rules Engine.Cincom Guru™ supports a very broad range of knowledge types rarely found in a single environment with the same Graphical KnowledgeModeling across types.This consistency of knowledge representation ensures ease of maintenance and the ability to develop hybrid applications. The three main knowledge types supported by Guru™ are Decision, Constraint, and Generative Knowledge.Takeshi will explain and show you application example of these Knowledge.
