1. edenspiekermann_
amsterdam berlin san francisco stuttgart
sterke en innovatieve merkervaringen
bouwen
!
Marketing & Design Congres 2014
!
Edo van Dijk
@edoch
@edenspiekermann
6. edenspiekermann_
Informatie altijd en overal beschikbaar
http://www.flickr.com/photos/missmeng/5327470961
80% use mobile during
miscellaneous downtime...
Source: Compete quarterly smartphone report, Jan 2010
62% use mobile
while watching TV
http://www.flickr.com/photos/bcmom/375125992
Source: Compete quarterly smartphone report, Jan 2010
69% use mobile for
point of sale research
while shopping
http://www.flickr.com/photos/lollaping/3327541574
Source: Compete quarterly smartphone report, Jan 2010http://www.flickr.com/photos/wonderdawg777/662293238
76% use mobile while waiting
in line or for an appointment...
Source: Compete quarterly smartphone report, Jan 2010
15. edenspiekermann_
Het gaat niet over
technologie
maar over
Mensen
Het gaat niet om
het proces
maar om het
Resultaat
Het gaat niet
over efficiency
maar over
Gemak
Wat er echt toe doet
17. edenspiekermann_
“80% of the companies believe
they provide superior services,
only 8% of the customers agree.”
Seven Things You Need to Know About Marketing in the 21st Century,
World Business, James Allen and Rob Markey,
Bain & Company, 2006
28. edenspiekermann_
“The crux of the problem is that
building great experiences is
everyone’s responsibility and
nobody’s job.”
!
Reuben Steiger, Method
30. edenspiekermann_
“One of the main goals of Experience Strategy
is to provide indications about what people
should be thinking about a company’s service
in 5 or 10 years, and how the values of the
brand will be expressed independently from
the touchpoints and technologies.”
!
Fabio Sergio, frog design
37. edenspiekermann_
App houdt stemmen onder controle
Slim en zelfredzaam alternatief voor dure therapeutische sessies.
Parnassia Groep + Reframing Studio
41. edenspiekermann_
Een nieuw product levert
bijna 20% meer op als in de
ontwikkelingsfase veel aandacht
wordt besteed aan design.
Design Effectiveness, Industry Report
BNO, Ministry of Economic Affairs and Pictoright
42. edenspiekermann_
For every £100 a design-alert
business spends on design,
turnover increases by £225.
www.designcouncil.org.uk