3. Who Am I?
● Terence Eden
● Mobile Internet Consultant with 8 years
experience in Mobile Web
● Questions? Please interrupt me!
● Shy? Tweet me - @edent
● Bored? Read my blog
http://shkspr.mobi/blog/
@edent #OpenTech
9. What Can A Barcode Do?
● Machine Readable
● Hold a single number
● Client has to query a database to find out what
the number means
More info at http://en.wikipedia.org/wiki/Barcode
@edent #OpenTech
11. What Is A QR Code?
● Free and Open Standard
● Can hold URLs
● (and much more)
● Quick and easy to scan
● Works on all cameraphones
● not just “smartphones”
● Free apps for all platforms
● http://GetReader.com
@edent #OpenTech
19. URL
● Link the user directly
to a website
● Syntax
http://example.com
@edent #OpenTech
20. Phone Numbers
● Direct dial a phone
number
● Make sure it's in
international (+44)
format
● Syntax
tel:%2B3300654508
@edent #OpenTech
21. SMS
● Send an SMS
● Include a message
● Syntax
smsto:70800:The
%20message
@edent #OpenTech
22. Business Card (vCard)
● Share an address
book entry
● Can get very complex
● Syntax
BEGIN:VCARD
N:Lord;Jonathan
TEL:+442072196913
EMAIL:jonathan.lord.mp@parli
ament.uk
VERSION:2.1
END:VCARD
@edent #OpenTech
35. Rules
● Mobile Friendly
● Mobile Friendly
● Mobile Friendly
@edent #OpenTech
36. Rules
● Mobile Friendly
● m.example.com / example.mobi
● Mobile Friendly
● International dialling codes +44
● Not 0800 – use 0300
● Mobile Friendly
● Location – does the person have to reach to scan?
● Error correction
● Black ink – white background
@edent #OpenTech
37. To Recap
● QR codes are everywhere
● QR codes increase accessibility
● QR codes are free (libre & gratis)
● You need to start using them now
@edent #OpenTech