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2 psychologists 
enter in a shop and 
Service Design Global Conference – Stockholm, 8 th of October’14 
Edite Amorim & Rita Pureza – THINKING-BIG 
ask for 
post-its...
Positive Psychology 
& Service Design?!
It’s all about 
QUALITY OF LIFE!
I can’t see it!... Available to see how it 
goes 
Totally see it! 
How do YOU see it?
Edite Amorim 
THINKING-BIG 
Coordination 
= 
Rita Pureza 
THINKING-BIG 
Research 
+
Trainings - What we do 
+ 
Creativity 
Communication 
Applied Positive Attitude – Our themes 
+ 
Companies 
Educational institutions – Our targets 
+ 
Group dynamics and post-its – Our way!
This is how WE do it! 
Exploring 
“What if’s” 
to make you 
aware of your 
STRENGTHS
This is how WE do it! 
Using a 
“Customer Journey 
Map” 
to create 
VISION
This is how WE do it! 
Using a 
“Customer Journey 
Map” 
to provoke 
MINDFULNESS
Gap abundance 
AVERAGE 
A+ 
Gap deficit 
Not good 
Not enough 
From average to A +
To acknowledge 
& improve what 
DOES WORK 
To correct & 
compensate what 
DOES NOT WORK >
ATTENTION! 
This is not a positive dictatorship! 
It’s ok to “fail”, to “lose”, to be “wrong” 
(And it makes you more human too :)
Can you spot 
STRENGTHS in 
others?
Congratulations, you’ve just spent some time: 
- Acknowledging the others 
- Paying attention to what is good 
- Filling your “positive bucket”
Micro-moments of Positive 
Resonance 
Barbara Fredrickson
An innate need we have, as 
individuals, to belong to 
social groups and to find 
meaning in our relationships 
with others. 
Relatedness. 
Antonella delle Fave
The basis of optimism does 
not lie in positive phrases 
or images of victory, but in 
the way you think about 
causes. 
Martin Seligman
Includes elements of 
perceived happiness and life 
satisfaction, the balance of 
positive to negative affects, 
psychological well-being, and 
social well-being. 
Ed Diener
A feeling that allows one to 
sustain belief in dire 
circumstances. 
A thought or belief that 
allows individuals to sustain 
movement toward goals. 
C. R. Snyder
Being completely involved in 
an activity for its own sake. 
The ego falls away. Time 
flies. 
Your whole being is involved, 
and you're using your skills 
to the utmost. 
Mihaly Csikszentmihalyi
“Practicing positive 
leadership” 
Kim Cameron 
“Positive Psychology at 
work” 
Sarah Lewis 
“Average to A+” 
Alex Linley
“Flourish” 
Martin Seligman 
“Flow” 
M. Csikszentmihalyi 
“Positivity” 
Barbara Fredrickson
“The happiness 
advantage” 
Shawn Achor 
“How full is your 
bucket?” 
Tom Rath & D. O. Clifton 
“Happiness at 
work” 
Jessica Pryce-Jones
MEANING 
Serving coffee… 
or awakening the world?
I bet you can’t write 
in a post-it 
3 things you feel 
GRATEFUL for!
Grateful for: 
- Having a house 
- Having a job 
- Getting to know different people 
- Being able to trust other people 
- The health state of my beloved 
ones
WHAT? 
What did she say? 
She said 
you have to share it 
with me and I’ll think of 
a service that can use 
or increase one of the 
things you are grateful 
for
Do you want to share 
it with the audience 
so we can all hear it 
and learn?
Grateful for: 
- Having a house 
- Getting to know 
different people 
- Being able to trust 
other people
Grateful for: 
- Having a job 
- Being able to help 
children 
- The health state of 
my beloved ones 
Primary Children's Hospital in Salt Lake City, Utah
Recognizing, 
being grateful & 
celebrating
Celebrate!
REFORMULATING... 
Positive Psychology’s mindset 
can be applied/useful for: 
- Service Designers’ mindset 
- Services that SD’s design 
- People for whom SD’s design 
services
So... Did you think how 
to APPLY all this to your 
work?
So now let’s MOVE 
and find a way to show 
celebration!
FORMAÇÃO 
Ready to change the 
world, 
one thought, 
one project at a time? 
Edite Amorim 
www.thinking-big.com 
eamorim@thinking-big.com 
Facebook: Thinking-Big Training 
Twitter: @eathinkingbig

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Positive Psychology meets Service Design - "2 psychologists enter in a shop and ask for post-its"

  • 1.
  • 2. 2 psychologists enter in a shop and Service Design Global Conference – Stockholm, 8 th of October’14 Edite Amorim & Rita Pureza – THINKING-BIG ask for post-its...
  • 3.
  • 4. Positive Psychology & Service Design?!
  • 5. It’s all about QUALITY OF LIFE!
  • 6. I can’t see it!... Available to see how it goes Totally see it! How do YOU see it?
  • 7. Edite Amorim THINKING-BIG Coordination = Rita Pureza THINKING-BIG Research +
  • 8. Trainings - What we do + Creativity Communication Applied Positive Attitude – Our themes + Companies Educational institutions – Our targets + Group dynamics and post-its – Our way!
  • 9.
  • 10.
  • 11.
  • 12. This is how WE do it! Exploring “What if’s” to make you aware of your STRENGTHS
  • 13. This is how WE do it! Using a “Customer Journey Map” to create VISION
  • 14. This is how WE do it! Using a “Customer Journey Map” to provoke MINDFULNESS
  • 15.
  • 16.
  • 17. Gap abundance AVERAGE A+ Gap deficit Not good Not enough From average to A +
  • 18. To acknowledge & improve what DOES WORK To correct & compensate what DOES NOT WORK >
  • 19. ATTENTION! This is not a positive dictatorship! It’s ok to “fail”, to “lose”, to be “wrong” (And it makes you more human too :)
  • 20. Can you spot STRENGTHS in others?
  • 21. Congratulations, you’ve just spent some time: - Acknowledging the others - Paying attention to what is good - Filling your “positive bucket”
  • 22. Micro-moments of Positive Resonance Barbara Fredrickson
  • 23. An innate need we have, as individuals, to belong to social groups and to find meaning in our relationships with others. Relatedness. Antonella delle Fave
  • 24. The basis of optimism does not lie in positive phrases or images of victory, but in the way you think about causes. Martin Seligman
  • 25. Includes elements of perceived happiness and life satisfaction, the balance of positive to negative affects, psychological well-being, and social well-being. Ed Diener
  • 26. A feeling that allows one to sustain belief in dire circumstances. A thought or belief that allows individuals to sustain movement toward goals. C. R. Snyder
  • 27. Being completely involved in an activity for its own sake. The ego falls away. Time flies. Your whole being is involved, and you're using your skills to the utmost. Mihaly Csikszentmihalyi
  • 28. “Practicing positive leadership” Kim Cameron “Positive Psychology at work” Sarah Lewis “Average to A+” Alex Linley
  • 29. “Flourish” Martin Seligman “Flow” M. Csikszentmihalyi “Positivity” Barbara Fredrickson
  • 30. “The happiness advantage” Shawn Achor “How full is your bucket?” Tom Rath & D. O. Clifton “Happiness at work” Jessica Pryce-Jones
  • 31. MEANING Serving coffee… or awakening the world?
  • 32. I bet you can’t write in a post-it 3 things you feel GRATEFUL for!
  • 33. Grateful for: - Having a house - Having a job - Getting to know different people - Being able to trust other people - The health state of my beloved ones
  • 34. WHAT? What did she say? She said you have to share it with me and I’ll think of a service that can use or increase one of the things you are grateful for
  • 35. Do you want to share it with the audience so we can all hear it and learn?
  • 36. Grateful for: - Having a house - Getting to know different people - Being able to trust other people
  • 37. Grateful for: - Having a job - Being able to help children - The health state of my beloved ones Primary Children's Hospital in Salt Lake City, Utah
  • 40. REFORMULATING... Positive Psychology’s mindset can be applied/useful for: - Service Designers’ mindset - Services that SD’s design - People for whom SD’s design services
  • 41. So... Did you think how to APPLY all this to your work?
  • 42. So now let’s MOVE and find a way to show celebration!
  • 43. FORMAÇÃO Ready to change the world, one thought, one project at a time? Edite Amorim www.thinking-big.com eamorim@thinking-big.com Facebook: Thinking-Big Training Twitter: @eathinkingbig