130307 marketing in a post-social world web

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Ed Lee

A digital native

Thursday, March 7, 2013

THE POST SOCIAL WORLD

MARCH 7, 2013
Ed Lee, Director Social Media, Tribal DDB Toronto

Thursday, March 7, 2013

@edlee #DX32013 #postsocial

HOW WE GOT HERE
WHAT IS POST-SOCIAL
SO WHAT
MEASUREMENT

Thursday, March 7, 2013

We are now the infrastructure

Thursday, March 7, 2013

People + Information
Thursday, March 7, 2013

Great Expectations
Thursday, March 7, 2013

Culture > Technology

Thursday, March 7, 2013

So What?

PLANNING
EXPRESSION
PROPAGATION

Thursday, March 7, 2013

Social X Design

Thursday, March 7, 2013

Start with people
Thursday, March 7, 2013

Start with friends
Thursday, March 7, 2013

Start with participation
Thursday, March 7, 2013

Brands must fall in love
Thursday, March 7, 2013

PLANNING
EXPRESSION
PROPAGATION

Thursday, March 7, 2013

@gapingvoid | gapingvoid.com
Thursday, March 7, 2013

Propagation Planning:
“Plan not for the people you reach,
but for the people they reach”
Grifﬁn Farley

Thursday, March 7, 2013

Inefﬁciency Rules

Thursday, March 7, 2013

Really Real Time
Thursday, March 7, 2013

Creation. Production. Propagation
Thursday, March 7, 2013

SCALE
Paid Media

Shared Media Owned Media
Media Matrix

Earned Media

INFLUENCE

Thursday, March 7, 2013

SCALE
Paid Media

Are You
Shared Media
Here Yet?
Owned Media
Media Matrix

Earned Media

INFLUENCE

Thursday, March 7, 2013

Let me tell you a story

Thursday, March 7, 2013

Can you get to this?
Thursday, March 7, 2013

Recommandé

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Maximizing Twitter for Business pt 1Ed Lee

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The Digital Brand CookbookThe Leith

Career Advice for Creatives from the Walking DeadWilliam Colgrove

Recommandé

OCA - Pathways to PracticeEd Lee

Reinventing Customer ServiceEd Lee

Social Media Aggregation 101Keith Gerr

Maximizing Twitter for Business pt 2Ed Lee

Maximizing Twitter for Business pt 1Ed Lee

Social Media AggregationEd Lee

The Digital Brand CookbookThe Leith

Career Advice for Creatives from the Walking DeadWilliam Colgrove

FringeStream: Food IndiaThe Sound: Exploration Strategy Innovation

A brand A Story A Channel An Audience?Tribal DDB Worldwide

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How do you solve a problem like millennialsTribal DDB Worldwide

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FACEBOOK’UN ÖTESİNDE: BİZİM PEER-TO- PEER GELECEĞİMİZ / Beyond Facebook: Our ...Eric Weaver

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Millennial Tensions: A Story of ChangeThe Sound: Exploration Strategy Innovation

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The post millennial generation: The impact of Gen X, How X-er parents are sh...The Sound: Exploration Strategy Innovation

Shift Disturbers: Cindy GallopEd Lee

Lessons from Machiavelli's The PrinceEd Lee

What Would Bernbach Say?Ed Lee

Facebook best practice guide for marketersEd Lee

Barry Lachapelle: Game Mechanics from SXSWiEd Lee

Doxim Exchange - Social Media in the Financial Services IndustryEd Lee

Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010Ed Lee

Facebook Stats - beyondEd Lee

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Contenu connexe

En vedette

FringeStream: Food IndiaThe Sound: Exploration Strategy Innovation

A brand A Story A Channel An Audience?Tribal DDB Worldwide

Operationalizing social media for large enterprises (500+ Employees)Tribal DDB Worldwide

How do you solve a problem like millennialsTribal DDB Worldwide

Brands, bands and the brands of bandsTribal DDB Worldwide

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FACEBOOK’UN ÖTESİNDE: BİZİM PEER-TO- PEER GELECEĞİMİZ / Beyond Facebook: Our ...Eric Weaver

FringeStream: Food (Quick Read)The Sound: Exploration Strategy Innovation

Millennial Tensions: A Story of ChangeThe Sound: Exploration Strategy Innovation

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En vedette (11)

FringeStream: Food India

A brand A Story A Channel An Audience?

Operationalizing social media for large enterprises (500+ Employees)

How do you solve a problem like millennials

Brands, bands and the brands of bands

The Five Horsemen of Digital Disruption

FACEBOOK’UN ÖTESİNDE: BİZİM PEER-TO- PEER GELECEĞİMİZ / Beyond Facebook: Our ...

FringeStream: Food (Quick Read)

Millennial Tensions: A Story of Change

Introduction to social media for qualitative research

The post millennial generation: The impact of Gen X, How X-er parents are sh...

Plus de Ed Lee

Shift Disturbers: Cindy GallopEd Lee

Lessons from Machiavelli's The PrinceEd Lee

What Would Bernbach Say?Ed Lee

Facebook best practice guide for marketersEd Lee

Barry Lachapelle: Game Mechanics from SXSWiEd Lee

Doxim Exchange - Social Media in the Financial Services IndustryEd Lee

Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010Ed Lee

Facebook Stats - beyondEd Lee

Acuity Forums: Social Media Metrics - A Marketers Guide. Ed Lee, Tribal DDB, ...Ed Lee

Esa essential facts_2010 gamingEd Lee

DDB Social Media SurveyEd Lee

Belgium Ad Agencies StrikeEd Lee

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Plus de Ed Lee (13)

Shift Disturbers: Cindy Gallop

Lessons from Machiavelli's The Prince

What Would Bernbach Say?

Facebook best practice guide for marketers

Barry Lachapelle: Game Mechanics from SXSWi

Doxim Exchange - Social Media in the Financial Services Industry

Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

Facebook Stats - beyond

Acuity Forums: Social Media Metrics - A Marketers Guide. Ed Lee, Tribal DDB, ...

Esa essential facts_2010 gaming

DDB Social Media Survey

Belgium Ad Agencies Strike

Veritas and com.motion Dr. Mom presentation

130307 marketing in a post-social world web

1. Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edlee Thursday, March 7, 2013

2. Hi! Thursday, March 7, 2013

3. A digital native Thursday, March 7, 2013

4. A digital native Thursday, March 7, 2013

5. @armano Thursday, March 7, 2013

6. @armano Thursday, March 7, 2013

7. THE POST SOCIAL WORLD MARCH 7, 2013 Ed Lee, Director Social Media, Tribal DDB Toronto Thursday, March 7, 2013

8. Lots of “posts” Thursday, March 7, 2013

9. post modern Thursday, March 7, 2013

10. @russelldavies Thursday, March 7, 2013

11. Thursday, March 7, 2013

12. post-social Thursday, March 7, 2013

13. Thursday, March 7, 2013 75%

14. @edlee #DX32013 #postsocial HOW WE GOT HERE WHAT IS POST-SOCIAL SO WHAT MEASUREMENT Thursday, March 7, 2013

15. Sea Change Thursday, March 7, 2013

16. From Ignore Thursday, March 7, 2013

17. Thursday, March 7, 2013

18. From Evade Thursday, March 7, 2013

19. To Embrace Thursday, March 7, 2013

20. From Experiment Thursday, March 7, 2013

21. To Essential Thursday, March 7, 2013

22. We are now the infrastructure Thursday, March 7, 2013

23. Post-Social Thursday, March 7, 2013

24. Utility Thursday, March 7, 2013

25. People + Information Thursday, March 7, 2013

26. World’s Collide Thursday, March 7, 2013

27. Great Expectations Thursday, March 7, 2013

28. Culture > Technology Thursday, March 7, 2013

29. So What? PLANNING EXPRESSION PROPAGATION Thursday, March 7, 2013

30. Headaches Thursday, March 7, 2013

31. Social X Design Thursday, March 7, 2013

32. Start with people Thursday, March 7, 2013

33. Start with friends Thursday, March 7, 2013

34. Start with participation Thursday, March 7, 2013

35. Reason to care Thursday, March 7, 2013

36. Reason to share Thursday, March 7, 2013

37. Brands must fall in love Thursday, March 7, 2013

38. PLANNING EXPRESSION PROPAGATION Thursday, March 7, 2013

39. Be Human Thursday, March 7, 2013

40. @gapingvoid | gapingvoid.com Thursday, March 7, 2013

41. Thursday, March 7, 2013

42. PLANNING EXPRESSION PROPAGATION Thursday, March 7, 2013

43. Propagation Planning: “Plan not for the people you reach, but for the people they reach” Grifﬁn Farley Thursday, March 7, 2013

44. Inefﬁciency Rules Thursday, March 7, 2013

45. Real Time Thursday, March 7, 2013

46. Really Real Time Thursday, March 7, 2013

47. Really Real Time Thursday, March 7, 2013

48. Creation. Production. Propagation Thursday, March 7, 2013

49. SCALE Paid Media Shared Media Owned Media Media Matrix Earned Media INFLUENCE Thursday, March 7, 2013

50. SCALE Paid Media Are You Shared Media Here Yet? Owned Media Media Matrix Earned Media INFLUENCE Thursday, March 7, 2013

51. Let me tell you a story Thursday, March 7, 2013

52. Thursday, March 7, 2013

53. Measurement Thursday, March 7, 2013

54. Mining Thursday, March 7, 2013

55. Test and learn Thursday, March 7, 2013

56. Hold back Thursday, March 7, 2013

57. Can you get to this? Thursday, March 7, 2013

58. Finally... Thursday, March 7, 2013

59. Be patient Thursday, March 7, 2013

60. Be patient Thursday, March 7, 2013

61. Never ﬁnished Thursday, March 7, 2013

62. Download bloggingmebloggingyou. wordpress.com/DX3 Connect edl@tribalddb.ca @edlee Thursday, March 7, 2013

63. Thanks! Thursday, March 7, 2013